Sales engagement refers to all interactions between the seller and buyer throughout the sales process aimed at building relationships.
This is usually achieved through personalized, meaningful interactions throughout the initial steps of the buyers' journey.
As a result, an effective sales engagement campaign requires thorough planning - from targeting and list segmentation to choosing the right channels and creating personalized, meaningful experiences for prospects.
Sales engagement is traditionally measured in time and touchpoints, e.g. emails, voice calls/voicemail, social media interactions, SMS/text messages, etc.
Sales engagement platform (SEP) is a software product that helps you plan, execute, track, and analyze all of the interactions within your sales engagement strategy.