Sales Glossary > Battlecard


A battlecard is a one-pager containing the information about your product and how it's different from the competition.

In other words, it's a cue card a salesperson can use to deliver a convincing pitch, handle possible objections, and win deals.

Also referred to as a competitive battlecard, it might also feature specific value propositions to use when selling against each competitor.

Effective sales battlecards can help you make sure your sales messaging is consistent across all channels as well as help new hires get up to speed with the rest of the team faster.