Sales Glossary > Competitive Advantage

Competitive Advantage

Competitive advantage is a distinctive feature that makes your product or service more desirable to your target market.

It’s what gives you a competitive edge over your rivals and makes you better than any of them. As a result, it also allows you to generate more sales and win a higher market share compared to your market rivals.

The traditional areas where businesses can get an advantage are:

  • cost (lower pricing)
  • product (higher quality)
  • focus (narrow niche)
  • innovation (better tech)