Sales Glossary > Dialer

Dialer

A dialer is a software tool for calling phone numbers automatically.

This is what outbound call centers traditionally relied on to connect with prospects. In this case, dialers are used to eliminate repetitive manual work and human errors to improve efficiency and reduce the cost of making phone calls.

Most dialers are currently implemented within the sales engagement or CRM systems to make it easier to connect with the prospects from a single place.