Sales Glossary > Sales Director

Sales Director

Sales director is a person responsible for the overall sales function at a company.

The director oversees the work of the sales managers and their teams.

Specific responsibilities vary depending on company structure but typically include:

  • Develop overall sales strategy and define organization's sales targets
  • Communicate those to the rest of C-level execs and report on the progress
  • Evaluate sales team's effectiveness and make the appropriate changes to improve it
  • Identify industry trends and keep an eye on the market conditions

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Comprehensive Guide to Sales Roles and Responsibilities (+ Infographics)