Sales Glossary > Sales Director
Sales director is a person responsible for the overall sales function at a company.
The director oversees the work of the sales managers and their teams.
Specific responsibilities vary depending on company structure but typically include:
- Develop overall sales strategy and define organization's sales targets
- Communicate those to the rest of C-level execs and report on the progress
- Evaluate sales team's effectiveness and make the appropriate changes to improve it
- Identify industry trends and keep an eye on the market conditions