14 sequence types every SDR should be running (+ step-by-step flows)

Reaching out to outbound prospects seems like a no-brainer.

But what about all the leads who have downloaded your content or clicked your contact form on the website? The ones who have booked a demo but never showed up? The ones who have gone dark on you or never converted after the trial?

If you don’t have any sequences to engage them, you might be missing out on a ton of great opportunities.

Power up your sales engagement strategy with these must-have sequences 👇

What’s inside:

14 sequences for every occasion

Reach out to outbound leads, nurture inbound ones, handle OOO replies or demo no-shows, re-engage ghosting opps, and more.

Battle-tested sequence flows

Copy our top-performing multichannel sequence flows to use right away or customize to fit your needs.

Useful resources and tips

Get inspired, explore proven tactics, and dive deeper into the subject with curated resources for further reading.