AI Sales Coaching: What’s New and What Works in 2025

Let’s start with some thought-provoking stats.

7 in 10 sales teams miss their annual targets. On top of that, 40% of businesses report struggling to provide their sales representatives with adequate training.

But there’s a silver lining.

AI is here, and it’s already reshaping sales coaching in a big way.

And as a sales leader or business owner, you don’t want to be left behind. 

Because if you don’t integrate AI into your sales systems, your competitors will, and in the process, close more deals with less effort.

Which begs questions such as:

• What is AI sales coaching? 
• Why should you care? 
• Which are the best AI sales coaching tools?

Well, we’ve got these answers and more in the sections below.

Let’s dive right in.

What is AI sales coaching?

AI sales coaching uses artificial intelligence to deliver personalized training and real-time feedback to sales professionals.

It enables reps to run role-plays, practice pitches, test product knowledge, and plan the next steps using AI-powered tools. These tools integrate with CRM systems to provide actionable feedback based on actual sales activity.

And because the training is available 24/7, sales professionals can train on their own schedule, as often as needed.

AI coaching reduces the time managers spend on routine training and helps teams improve faster through daily, on-demand practice.

Why is AI sales coaching gaining momentum in 2025?

It’s 2025. And the business world is as competitive as ever.

Sales teams need faster training, smarter insights, and more consistent support. It’s not surprising that AI sales coaching is picking up fast. 

So what exactly is changing? Let’s look at the most common challenges sales teams face—and how AI coaching solves them.

Sales team problem	AI coaching fix
Managers don’t have time to coach	AI automates routine coaching tasks
Reps need help in the moment	24/7 real-time coaching, role-plays, feedback
Data is hard to review manually	AI reads call transcripts and CRM data
Teams are spread out or remote	Cloud-based coaching works from anywhere
Onboarding is inconsistent	AI ensures everyone learns the same process

Below are some reasons behind this trend in details.  

Sales managers don’t have time to coach everyone.

In many companies, one manager oversees five or more reps. Additionally, they must review calls, provide feedback, and track progress, which can require several hours. AI sales coaching software helps ease the pressure by automating routine coaching tasks.

Reps want readily available coaching

Salespeople often face challenges in the moment, before a big call or after losing a deal. With AI, they can get instant feedback, run role plays, and sharpen pitches anytime without waiting for a manager meeting.

CRM and call data are now easy to analyze.

As stated, AI tools can integrate with CRMs, call recordings, and meeting transcripts. As a result, sales reps get feedback based on their actual sales activity, not just general advice. 

And the more the reps use the AI, the more intelligent it becomes. Therefore, salespeople can receive more relevant suggestions, spot patterns in their conversations, and improve specific skills over time.

Remote and hybrid work need new coaching methods.

Many sales teams operate across multiple time zones or remotely from home. AI coaching provides every sales representative with the opportunity to train and improve, regardless of their location. 

That way, the team can stay on course without needing in-person sessions.

Companies want consistent onboarding and skill development.

AI training agents ensure reps learn the same messaging, follow the same process, and get regular feedback. The consistency reduces training gaps, speeds up onboarding, and helps new hires ramp faster, with fewer mistakes along the way.

How does AI sales coaching actually work?

To understand how AI sales coaching works, we need to break down how the tools behind the phenomenon operate.

For starters, most tools use genetic AI, a technology built on trusted language models and reasoning engines, to simulate real coaching sessions and guide reps in real time.

That said, here’s how AI sales coaching tools typically work:

• Agent builder: These allow you to create custom AI agents. The users can assign specific roles, define tasks, and shape the agent’s responses using natural language instructions. In sales coaching, this means the agent knows how to act during a pitch review.
• Skills library: Sales coaching agents come preloaded with skills for training, such as objection handling, active listening, and product pitching. These enable users to get up and running without having to build everything from scratch.
• Atlas reasoning engine: The engine is the decision-making brain behind the coaching agent. It processes sales conversations, understands the intent, and determines how the agent should respond. In addition, the engine ensures feedback is thoughtful and based on real context.
• Data integration: The agent uses real-time CRM and customer data to tailor feedback to specific sales activity. For example, it may change the role-play based on deal size, buyer type, or past interactions.
• Autonomous execution: The agent listens, analyzes, and delivers feedback during or after a session. Sales reps receive advice on tone, clarity, and objection handling right after each session. The best part is that managers don’t have to be present.

To make it even easier, here’s a breakdown of what happens under the hood in a typical AI coaching tool.

Step	What happens
1. Create agent	You build a custom AI coach using natural language
2. Load skills	Tool comes with prebuilt coaching abilities (e.g., pitch)
3. Connect data	Tool syncs with CRM, call logs, emails
4. Real-time feedback	AI gives instant advice on tone, objections, clarity
5. Learn & adapt	System gets smarter the more reps use it

Because of how AI sales coaching works, reps can repeat practice sessions regularly to improve their skills and build confidence through real-time, personalized feedback.

What’s new in AI sales coaching for 2025?

Changes in AI sales coaching happen so fast that it can be hard to keep up. 

Here’s what’s hot right now.

Real-time conversation feedback

AI can now listen in on calls (with consent) and give on-the-spot suggestions. It identifies filler words, missed buying signals, or unclear phrasing during a sales call. 

As a result, sales representatives can make the necessary adjustments immediately, not after the fact.

Personalized coaching plans

AI has made it easier to reduce cookie-cutter sales advice. 

Platforms like Gong and Salesloft, for instance, can tailor weekly coaching plans based on a rep’s performance trends, talk ratios, and common objections. The result is faster growth with less manager oversight.

Emotion and tone analysis

Advanced models can now measure tone, pace, and emotional cues from the salesperson and prospects. Thus, if a buyer sounds hesitant, the system can flag it as a soft “no” or suggest follow-up phrasing to re-engage them.

Script generation that changes in real time

Custom GPTs can allow sales reps to generate or modify scripts in real-time based on what a buyer says. For instance, if the buyer brings up pricing early, the script changes direction on the fly to keep the conversation on track.

Multichannel coaching insights

Sales coaching goes beyond calls. AI SDR agents can now write and review emails, LinkedIn messages, as well as voicemails to give a 360-degree view of a rep’s outreach quality and consistency. In addition, the agent can offer cross-channel suggestions to improve close rates.

Bias detection in sales conversations

AI sales coaching software can identify language that may come across as biased or tone-deaf. As a result, sales teams can build trust faster, especially in industries where language choice matters just as much as the product pitch.

How did we choose the top tools?

To pinpoint good AI tools for sales coaching, we considered the following:

• Real-time or post-call coaching capabilities: We looked at whether the tool helps reps improve during calls, after calls, or both. We also evaluated if the software can do more than just coach your sales reps.
• Personalized, actionable feedback: We checked if the tools could offer feedback that’s specific, easy to act on, and tied to real performance.
• Skill development and behavior tracking: The best AI sales tools help reps build crucial sales skills over time and track their progress through measurable insights.
• Scalability across teams: We favored platforms that make it easy to coach multiple reps efficiently, especially in larger or growing sales teams.
• Integration with sales workflows: We determined if the tools can fit into your daily workflows, whether through CRM integration, learning systems, or seamless access to call data.

What are the best AI sales coaching tools in 2025?

The market is flooded with AI sales coaching tools, which is understandable given the demand for faster onboarding, quick feedback, and scalable sales training.

However, not every tool is worth your attention. 

So, before you invest in any software, you need to be sure it can deliver what it promises. 

Luckily, we have done the hard work for you.

Here are the top-rated AI sales training and coaching agents you can consider.

Jason AI SDR does it all (no sales coach needed!)

Jason AI SDR is one of the best AI-powered sales tools.

One, with Jason, you don’t need sales coaching. The platform will do the heavy lifting for you …and then some.

Jason AI is a fully autonomous sales development agent designed to run your outbound pipeline 24/7.

The platform:

• Learns your product
• Builds your ideal customer profile (ICP)
• Finds high-intent leads
• Reaches out across multiple channels
• Books meetings… 

…with minimal human involvement

Once the foundation is laid, Jason takes things to the next level with smart targeting.

It analyzes over a billion global data points, tracks real-time buyer intent, and filters leads. The AI narrows down prospects based on metrics such as hiring signals, tech stack, or job changes. You can also upload account lists, and Jason will find the right contacts for you.

Then comes outreach.

Jason uses social media and website data to tailor every message to the prospect. You can also guide it with inputs like pain points, value props, and case studies. The SDR will then turn those into high-converting outreach sequences.

Furthermore, Jason AI follows up automatically, adjusts the sequence as needed, and keeps the pipeline full with “evergreen” campaigns that add new contacts as they become available.

What happens when a lead replies? Jason will take care of that, too.

It replies automatically (or with your approval), manages back-and-forths, and schedules meetings based on real-time calendar availability. That way, there are no double bookings or missed opportunities.

So, if you want dynamic outreach without hiring more sales reps, Jason has what it takes to deliver a steady stream of leads. And the best part is you don’t need to coach reps on when to follow up, how to personalize, or what to say—Jason AI can handle all of that.

One more thing: Jason is built into the Reply.io infrastructure. So, with the right plan, therefore, you can:

• Run multichannel outbound campaigns
• Track email deliverability and
• Track engagement within a single platform.

Oh, and, Jason AI can write customized email sequences and LinkedIn messages. Plus, it’s multilingual and available in 150+ countries, making it easy to expand into new markets.

Jason AI SDR pricing

Jason AI offers three plans tailored to teams of different sizes.

All plans include multichannel outreach, AI personalization, and full platform access through Reply.io.

AI SDR Starter – From $300/month (billed annually)

Best for small teams just getting started.

Key features include 500 active contacts, 1 LinkedIn account, AI-powered personalization, unlimited users and mailboxes, and both autopilot and copilot reply modes.

AI SDR Growth – From $1,500/month (billed annually)

Ideal for growing sales teams ready to scale outreach.

Features include 5,000 active contacts, 5 LinkedIn accounts, custom playbooks, access to a Slack channel, white-glove onboarding, and advanced deliverability setup.

AI SDR Enterprise – Contact sales for pricing

Built for large-scale sales operations.

Notable features include 25,000 active contacts, prompt engineering support, CEO strategy calls, a dedicated Slack channel, and full customization of playbooks and messaging.

Gong.io

Gong positions itself as an AI sales coaching tool for frontline managers. It offers automatic call recording, transcription, and sales analysis.

With Gong.io, managers can upload sales calls and quickly see timestamped highlights. These show how reps ask questions, manage pricing objections, or try to close a sale. That way, they can give more targeted feedback.

Meanwhile, sales reps can use the information to identify what they’re doing well and areas for improvement.

The platform also features a dashboard with call data for sales reps to self-coach.

For example, reps can see if they’re talking too much, using filler words, or missing important buying signals. Then, they can make improvements before their next conversation.

At the team level, Gong offers a shared library where users can upload top-performing talk tracks and call clips. Hence, reps can learn from each other without scheduling extra meetings or running long training sessions.

Moreover, Gong’s AI analyzes call patterns across the entire team and links specific behaviors to improved results.

To top it all off, the platform allows managers to track progress over time. This makes it easy to measure ROI and change your strategy accordingly.

Gong AI pricing

Gong doesn’t display its pricing publicly. You must contact the sales team to get a custom quote. 

Chorus (by ZoomInfo)

Chorus transcribes sales calls and analyzes patterns in real time.

Like other AI coaching tools, it enables managers to review conversations with just a few clicks. However, what makes it different is its integration with ZoomInfo’s buyer intelligence.

The ZoomInfo pairing enables coaching that takes into account a representative’s behavior and broader context. It allows managers to see the deal stage, stakeholder involvement, and recent company developments.

For sales managers, this means coaching is no longer generic. They can pinpoint where a sale slipped based on real-time call language. It also allows them to train representatives with examples from top performers who face similar objections.

And, like Gong, Chorus.ai gives sales reps access to curated examples from successful calls. That way, they can study effective techniques and apply them to their own conversations.

Chorus.ai pricing 

Chorus.ai is available in three pricing plans: Sales, Marketing, and Talent. However, you’ll need to contact ZoomInfo to view pricing. 

Salesloft

Salesloft offers a unified platform that integrates coaching, performance tracking, and sales insights.

The platform is a good AI sales training solution if you’re looking for one that can give you data related to sales outcomes.

Salesloft, besides analyzing and recording calls, also offers information such as meetings booked, pipelines created, and deals closed.

The connection between rep activity and business results makes coaching more targeted. In addition to reviewing calls, it allows managers to see the bigger picture. For example, if a rep is booking meetings but not closing deals, Salesloft can help isolate the bottlenecks.

And when coaching is tied to results, it becomes more specific and measurable.

The platform also allows leaders to zero in on the strategies that drive sales. Furthermore, it helps address patterns that cause sales breakdown. Over time, this creates a more consistent, accountable, and productive sales team.

SaleLoft pricing 

Salesloft doesn’t expressly state pricing for its AI sales coaching software. You must request a quote. 

Clari Copilot

Clari Copilot (formerly Wingman) is another solid AI sales tool for coaches looking for real-time insights.

As reps speak, Clari listens for cues such as competitor mentions and pricing concerns. It then creates custom battlecards and materials to guide live responses. The platform picks teachable moments automatically and generates next-step suggestions that reps can act on.

The beauty of Clari is that it supports scalable AI sales coaching. Managers can create playlists and use these clips to train new and experienced reps. So, instead of coaching one person at a time, leaders can scale best practices across the team.

And because Clari links coaching pipeline activity within the platform, it becomes part of your revenue execution strategy.

Clari Copilot pricing

Clari’s Copilot pricing isn’t available publicly, and you’ll need to book a demo to get started. 

ExecVision

ExecVision is a solid AI sales tool for post-call coaching.

 It comes with tools for reviewing calls, identifying skill gaps, and creating targeted coaching plans.

ExecVision’s stand-out feature is its customizable scorecards. These allow teams to track critical sales behaviors as per their processes. These can include qualifying leads or running discovery calls. Meanwhile, the platform’s AI recommends which skills need improvement.

In addition, ExecVision lets managers leave in line comments. That way, feedback is easier to understand and apply. Moreover, reps can review their conversations or request guidance as needed.

ExecVision is built for long-term skill development. It favors scheduled, structured coaching sessions over real-time feedback. The approach gives reps the space to reflect, absorb insights, and apply lessons with intention.

Lastly, sales leaders can monitor coaching activity through performance dashboards. They can see active coaching plans, skills being developed, and how those efforts impact revenue.

ExecVision pricing

Again, you’ll need to book a demo with ExecVision for pricing. 

Second Nature

Wrapping up our roundup of the best AI sales coaching tools is Second Nature, a platform that focuses on role play and simulation.

Instead of analyzing live or recorded calls, Second Nature prepares reps before they get on the phone. Representatives interact with an AI persona.

The AI, named Jenny, mimics real customer scenarios, complete with tone, objections, and unexpected questions.

Second Nature supports multiple training formats, including video calls, product demos, slide presentations, and even pitch recordings. In each case, Jenny provides immediate feedback on soft skills, including tone, pacing, and filler words.

Like Clari Copilot, Second Nature is a good pick if you’re looking for a scalable tool. It allows managers to assign role plays, review submissions, and track progress through built-in certification flows. The system automatically scores rep performance and identifies areas for improvement.

And since training happens through active practice, reps can build confidence without risking real deals. Over time, this leads to improved preparation and a smoother onboarding process.

Second Nature pricing

Second Nature pricing is available through a demo, scheduled on the provider’s website. 

Let’s line them up side by side so you can quickly see what fits your team best.

How do these tools compare?

The AI coaching tools above boast different capabilities and are, therefore, ideal for varying use cases.

Below is a table summarizing how they compare. 

Tool	Coaching type	Key features	Best for	Pricing
Jason AI SDR	None needed – fully autonomous SDR	Outbound automation, AI targeting, lead filtering, multichannel outreach	Teams that want to automate outbound without hiring reps	Starts at $300/month; contact for Enterprise
Gong.io	Post-call analysis and team insights	Call transcription, rep dashboards, behavior analysis, shared call library	Managers looking for detailed reviews and self-coaching	Contact sales for a quote
Chorus (ZoomInfo)	Real-time insights + buyer context	Call analysis, ZoomInfo integration, deal tracking, and objection handling examples	Teams that want coaching tied to buyer signals	Contact sales for a quote
Salesloft	Outcome-based coaching	Call review, performance tracking, activity-to-revenue link, dashboard insights	Teams focused on measurable performance improvement	Contact sales for a quote
Clari Copilot	Real-time + scalable program-level coaching	Live cue cards, in-call feedback, playlist training, revenue-linked coaching	Teams looking to scale real-time, structured coaching	Contact sales for a quote
ExecVision	Post-call coaching with structured reviews	Custom scorecards, inline comments, coaching plans, and dashboards	Teams prioritizing long-term skill development	Contact sales for a quote
Second Nature	AI role play and simulation	Persona-based simulations, soft-skill feedback, certification tracking	Pre-call practice, onboarding, and scalable skill building	Contact sales for a quote

Now that you’ve seen what’s out there, here’s what really matters when choosing a tool.

What features should you look for?

While features vary from one AI sales coaching to another, the ones below are the most important.

Your software of choice should offer the following at the bare minimum.

• Call recording and transcription → the tool should automatically capture and transcribe sales calls to ensure nothing gets missed during review.
• Real-time or post-call feedback → you’re better off with a platform that can offer timely, specific guidance reps can act on, whether during, before, or after the call.
• Skill gap detection → pick a tool that can identify where each rep needs improvement based on actual behavior.
• Customizable coaching plans → look for tools that let managers build structured, rep-specific coaching plans with measurable goals.
• Teamwide learning tools → consider features like game tape libraries or curated talk tracks to help share top performance across the team.
• Performance dashboards → managers need a clear view of coaching activity, progress, and how it connects to sales results, so performance dashboards are a must.
• CRM and workflow integration → the tool should seamlessly integrate with your CRM and fit into your daily sales workflows to minimize additional administrative work.

Great, you’ve picked a tool. But how do you know it’s making a difference? Let’s talk impact.

How do you know if AI coaching is working?

Adopting AI sales coaching is one thing. 

However, driving results is a whole new ball game. Without well-defined benchmarks, it’s easy to mistake activity for progress.

Therefore, to determine if AI-powered coaching has a positive impact on sales, you must measure more than just usage statistics.

That said, here are five parameters that show if your AI coaching investment is paying off:

Rep oerformance improvement

Track whether individual reps are closing more deals, managing objections better, or improving important metrics such as talk ratios and discovery depth after receiving AI-driven feedback.

Skill development over time

Look at coaching trends. Are skill gaps shrinking across the team? Effective AI tools should demonstrate progress in specific competencies, such as active listening or value articulation, over the course of weeks or months.

Coaching engagement

Be sure to measure how often reps review their calls, respond to feedback, or complete role-play scenarios. High engagement usually correlates with better performance outcomes.

Deal conversion rates

AI coaching should help close more deals. Therefore, monitor conversion rates by stage to determine if improved conversations are resulting in better pipeline progress.

Manager time saved

Last but not least, if the AI tool is working well, managers should spend less time on repetitive coaching and more time on strategic planning. You’ll, therefore, want to track hours saved and the quality of coaching delivered as a result.

Of course, nothing’s perfect. Here are a few things to watch for—and how to handle them.

What are the challenges and risks?

AI sales coaching has many benefits.

However, if not implemented strategically, it can lead to inconsistent adoption, poor data use, or resistance from your team.

Many businesses underestimate the effort needed to align AI coaching with existing processes. Others jump in too quickly without setting up clear goals, training, or guardrails.

The result is a tool that’s technically “working” but not generating the desired results.

For AI sales coaching to deliver lasting value, it’s important to understand the potential pitfalls and plan for them.

Here are some challenges and risks to watch for:

• Low rep engagement → your reps may ignore the AI’s feedback if it feels generic or disconnected from actual sales processes.
• Manager overreliance on automation → coaching still needs a human touch, and managers who disengage completely may miss the context.
• Data privacy and compliance issues → recording calls and analyzing content requires careful handling of customer data.
• Misaligned metrics → if the coaching tool optimizes for surface-level stats (e.g., talk time), you may not know what’s driving sales.
• Implementation without training → rolling out AI coaching without onboarding reps and managers leads to poor adoption and confusion

Ready to try it out? Here’s how to roll it out smoothly without overwhelming your team.

How do you get started with AI sales coaching?

Getting started with AI sales is a straightforward process. Here’s how:

1. Define your coaching goals. Focus on specific outcomes, like improving win rates, onboarding faster, or strengthening discovery calls.
2. Choose the right tool. Look for platforms that integrate with your CRM, fit your sales process, and offer features like call analysis, feedback tracking, or role-play simulations.
3. Train your team. Ensure that managers and representatives understand how to use the tool, what to expect, and how it integrates into their daily workflows.
4. Start with a pilot. Test with a small group, gather feedback and make adjustments before rolling out to the entire team.
5. Track results. Measure progress using clear metrics, such as skill improvement, coaching activity, and impact on pipeline movement.

Easy! Let’s wrap things up with what really matters moving forward.

Final thoughts

AI sales coaching is quickly becoming an integral part of outbound outreach.

The secret lies in choosing a tool that allows you to achieve your goals without leaving a hole in your wallet.

Speaking of AI sales coaching tools, Jason AI SDR saves you the hassle of training, monitoring, and managing sales reps.

It learns your product, finds high-intent leads, personalizes outreach, and books meetings, 24/7. Want to see it in action? Book a demo.