9 Best Salesforce Prospecting Tools for 2025

Eugene Suslov 01 Aug 2025

A company’s sales tech stack isn’t just a collection of apps — it directly impacts operational success.

However, new software solutions are coming to life at an unprecedented pace, established products are consistently adding new features and consolidating, and AI is transforming the entire tech world as we know it.

This choice overload can lead to overlapping features, disconnected data, and unnecessary costs, let alone all the anxiety of building a functioning tech stack.

One of the best ways to get everything in order is to build a solid tech foundation. For most businesses, that means a reputable AI CRM platform like Salesforce, where all customer data and sales processes can be tracked.

Once that’s in place, there are numerous sales prospecting tools that seamlessly integrate with Salesforce and turn it into a powerhouse ecosystem, enabling your sales team to maximize efficiency and crush the competition.

The key here is cutting through the noise and figuring out which tools are worth the investment, which is why we’ve collected the top 10 prospecting tools that integrate with Salesforce, from sales intelligence to AI-powered outreach and beyond.

What are Salesforce prospecting tools?

Salesforce is one of the leading customer relationship management (CRM) platforms in the world for centralizing and managing all customer interactions. It’s the home-base operating headquarters for many sales departments that offers numerous pipeline management and reporting features.

That said, no software solution can possibly fill in all the blanks of the modern sales process, and despite everything it brings to the table, Salesforce is no exception. This is where Salesforce prospecting tools come into play.

Simply put, these are prospecting tools that seamlessly integrate with the Salesforce CRM, either adding new features to the sales ecosystem or enhancing existing features with more specialized tech.

Prospecting as a whole involves numerous sales processes, most notably — finding targeted prospects, researching prospect and company data, and reaching out to them with personalized messages.

Salesforce sets the foundation for sales operations with customer profiles, activity logs, and it’s brand new Agentforce (AI agents). But it’s the more specialized sales prospecting tools that transform it into a powerful sales engine.

As an example, while Salesforce has basic outreach capabilities, supplementing it with a specialized sales engagement platform like Reply.io enables sales teams with AI-powered multichannel sequences.

In essence, the main goal is to fully streamline and automate the entire prospecting cycle, so sales reps can focus on building relationships and closing deals, while their sales tech stack looks for qualified prospects and launches outreach campaigns in the background.

Types of prospecting tools that integrate with Salesforce

There are many different types of sales prospecting tools out there, and which ones you decide to build on to Salesforce solely depends on your unique business needs.

The main categories of tools that integrate with Salesforce include:

Data providers & lead enrichment → platforms that provide (sometimes automatically) up-to-date prospect and company data to fill in all the gaps in Salesforce customer profiles. The more data each prospect profile contains, the more personalized and timely each interaction can be.
Outreach platforms → sales engagement platforms enhance, automate, and scale your outreach efforts. They leverage AI to hyper-personalize every message you send based on the most relevant data points stored in your CRM. These tools determine with precision the most optimal message, channel, and timing to maximize response rates.
AI sales agents → also known as AI SDRs, these are new revolutionary tools that handle multiple prospecting tasks on their own, with virtually no human intervention. Once trained, they will automatically look for targeted prospects, enrich their profiles, and launch tailored outreach campaigns. Leading AI SDRs like Jason AI will also handle responses and book meetings on your behalf (more on that later).
Scheduling & routing tools → these focus on the critical step of booking meetings and managing leads. They typically integrate with Salesforce to use existing CRM data such as lead owner, territory, qualification status, etc., and analyze your sales team’s calendars to connect prospects with the right rep, eliminating the back-and-forth and ensuring hot leads are engaged immediately.
Sales intelligence → platforms providing buyer intent signals at scale that notify reps when prospects are more likely to make a purchase. Connected with Salesforce, these tools will not only enrich existing customer profiles but also flag potential opportunities and provide sales reps with actionable next steps to ensure a closed deal.
AI chatbots → while outbound prospecting is the foundation of sales, an increasing number of leads are now coming to businesses on their own terms. This is where AI Chatbots can be a solid supplement to your Salesforce ecosystem by capturing, qualifying, and nurturing inbound leads.

The two main categories — lead generation and outreach — are a no-brainer, and would greatly benefit virtually all businesses out there.

As for the rest, companies should “audit” their Salesforce operations and identify any gaps, for example: Are customer profiles missing relevant data points? Are inbound leads effectively captured and nurtured? Once all these questions are answered, you’ll have a clear understanding of how to supercharge your Salesforce stack.

Top 9 Salesforce prospecting tools for 2025

Without further ado, it’s time to dive into the best prospecting tools for Salesforce tech stacks. Each tool is specialized in one or two sales processes, each offering a unique value point, though certain features may overlap among them.

Most of these are AI sales prospecting tools, bringing in not only new features and workflows but also entire AI engines to supercharge Salesforce.

Reply.io

First on our list is Reply.io — an AI-powered sales engagement platform that completely automates the entire outreach process. It comes with a native lead database, containing over 1billion live contacts, making it much easier for sales teams to decide who to target.

The real speciality, however, is Reply’s outreach capabilities — it leverages AI to examine each prospect and determine the most effective message, outreach channels, and timing. Each outreach sequence is tailored to the prospect, and each message is hyper-personalized on autopilot, leveraging the most relevant data points.

With the Reply.io & Salesforce integration, sales teams will already have an unbeatable sales stack, merging the full powers of AI-driven prospecting and leading CRM features to automate the entire sales process.

In fact, we’ve recently launched a brand new, much more powerful Salesforce integration 3.0 for those interested in seeing how it works in practice.

Jason AI

Next up, we have one of the leading AI sales agents on the market — Jason AI. Think of it as a new member of your sales team, only one that works 24/7, makes data-driven decisions, and automates much of the entire prospecting process.

AI sales agents, commonly referred to as AI SDRs, are the latest generation of sales software out there, and when leveraged correctly, they can significantly improve overall business success.

For instance, once taught everything about your business, product, ideal customer profile (ICP), and more, Jason AI will continuously skim through lead databases, LinkedIn, and other external sources to find the most targeted prospects.

Next, he will create tailored, multichannel outreach campaigns for each unique lead — hyper-personalizing each message with Salesforce data, automating follow-ups, and even handling replies on your behalf.

Together with Salesforce, sales teams can create an automated engine that simply hands over nurtured, ready-to-talk leads, driving efficiency and conversions.

Zoominfo

One of the two pillars of sales prospecting is accurate and enriched lead data, and this is where Zoominfo steps in. It has established itself as one of the leading B2B data providers, offering numerous additional features to prepare sales teams for go-to-market (GTM) campaigns.

It enables sales teams to find verified emails and phone numbers for millions of decision-makers across numerous industries, along with actionable intent signals that trigger based on prospect behavior and purchase-readiness.

Its native AppExchange integration with Salesforce allows you to add new customer profiles with one click, auto-sync lead lists, and trigger workflows based on intent data, keeping your CRM database accurate and growing.

Just keep in mind that the Zoominfo pricing is quite ambiguous, and could add up quite a lot, considering that you’ll still need an outreach tool like Reply.io or Jason AI.

Lusha

Lusha is another well-known prospecting tool that can supercharge Salesforce with additional and verified lead contact information. It started off as a simple browser extension to get emails from LinkedIn, but over the years it transformed into a robust sales intelligence platform.

It’s lightweight, user-friendly, and simple to use, enabling sales teams to find potential prospects and enrich existing customer profiles. Lusha is mostly used to uncover email addresses and phone numbers for potential buyers or partners, which are sometimes so hard to find.

But it takes it a step further by setting up custom trigger alerts that notify sales teams when existing or potential customers take an action that signifies a good time to reach out.

Its Chrome extension is still very much around, and it can be a pretty useful tool for quickly scraping individual emails and contact numbers on LinkedIn to connect with decision makers.

Lusha has a native Salesforce integration that brings its capabilities right into your CRM, working in the background to ensure all your customer profiles are full, compliant, and ready for outreach. Here’s a more detailed Lusha AI review we’ve recently written for those interested.

Drift

Drift is among the most highly rated conversational AI software in the market with its intelligent chatbot and live chat features. Its main goal is to help companies convert website visitors into qualified leads.

It’s an AI agent that works around the clock, capturing and qualifying all inbound leads in real-time. Should the website visitor be a close match to your business’s ICP, it will automatically add them to your CRM for further engagement by sales reps.

Drift can also nurture inbound leads who initiate a conversation with the live chat on your website, whether it’s to ask certain product-related questions or to talk with someone from sales.

Depending on the query, Drift will leverage AI to interpret the query and produce a highly intelligent response or even book a meeting on your behalf, bringing the power of inbound to your Salesforce stack.

6sense

6sense is another inbound platform that offers predictive account engagement and sales intelligence features, designed to help teams decide which businesses are ready to make a purchase. It tracks online behavioral, intent signals, and any CRM activity to help uncover high-priority accounts for sales teams to be proactive in their outreach.

Your reps will not need to guess whom to contact, but instead, they will get a shortlist of high-profile accounts, along with the best timing and approach to engage each prospect. It also has lightweight outreach features and drag-and-drop campaign builders to fully customize and automate the inbound nurturing process.

With Salesforce, 6sense turns your CRM into a lead radar system — spotting signals, prioritizing accounts, and triggering reps to go after them when the iron’s hot.

LinkedIn Sales Navigator

Perhaps a somewhat unexpected addition to our list, but LinkedIn’s Sales Navigator definitely deserves to make the cut. In short, it’s LinkedIn’s premium sales solution, offering much more robust search filters, intelligent lead recommendations, and more advanced social engagement features — conveniently on the world’s largest professional networking site.

Sales Navigator turns LinkedIn into a powerful prospecting engine, and given that virtually all potential buyers, partners, and decision makers are on this platform, businesses get a whole new goldmine of leads.

With Sales Navigator, sales reps can prospect for decision-makers by job title, company size, geography, etc. — and reach out via InMail even if they’re not connected. It also indicates job changes, shared connections, and team connections to help with warm introductions.

When integrated with Salesforce, you receive live LinkedIn information directly in your CRM records. You can automatically send Navigator-created Leads into Salesforce in one click, and you can log InMail activity automatically. It’s a social selling tool directly wired into your pipeline.

Chilli Piper

The Chili Piper is in the business of breaking through the most frustrating B2B sales backlogs, primarily — the time delay between someone showing interest and scheduling a meeting. Its Form Concierge feature enables sales teams to connect qualified leads with the right reps in seconds, the moment they fill out a simple form.

No more “we’ll be in touch soon.” Chili Piper directs the right rep based on region, team, or custom rule, and actually syncs with their calendar in real time. Leads can schedule their meeting in seconds after completing the form or engaging with their website chatbots — before the momentum of interest is gone.

It also natively integrates with Salesforce, including automated lead capture, status alerts, meeting note-taking, and even reminders for no-shows. Chili Piper makes your incoming funnel a self-service, high-conversion machine, speeding up every step from inbound form to demo meeting.

Tray.ai

Tray.ai is a data integration and automation platform, acting as the glue that holds Salesforce and the rest of your sales tech stack together. With Tray.ai, you can seamlessly automate workflows in several tools with simple drag-and-drop settings, without any code.

You can also prompt your desired integration actions to Tray, and it will interpret your task and create the custom automation workflow in minutes. For instance, sales teams could simply say: “When there’s a new lead in Salesforce → enrich it with Clearbit → alert the most appropriate rep in Slack → send to Reply.io to launch an outreach sequence.”

For sales teams with increasingly growing stacks, Tray.ai helps keep everything interconnected and facilitates data flow. In short, Salesforce is the real center of gravity, the prospecting tools we explored do the heavy lifting, and Tray works in the background to ensure the entire ecosystem is running smoothly.

Supercharge your Salesforce ecosystem

Salesforce on its own is a great platform, but Salesforce + the right prospecting tool integrations is where the real magic happens.

By supercharging your Salesforce ecosystem with the top prospecting tools such as those mentioned above, you transform your CRM from a passive data repository into a powerful sales engine that feeds your business with targeted, qualified, and engaged leads ready for purchase.

Just keep in mind that there is no “best”, one-size-fits-all sales stack out there. Instead, conduct an objective audit of your existing tools and Salesforce processes to determine any gaps or areas for improvement. This focused approach avoids tool overload and makes every app in your arsenal earn its keep.

If outreach is a big part of your sales workflow, consider integrating Reply.io or Jason AI with Salesforce to unlock the full power of AI for targeting the best leads and personalizing each message with relevant data, leveraging emails, LinkedIn, cloud calls, messengers, and more.

Salesforce provides a solid tech foundation, and integrated prospecting tools provide your team with the boost to perform at an elite level.