Copy.ai Review in 2025: The Right Content Marketing Tool for Your Business?

Let’s be honest; pumping out compelling sales content day in and day out can feel like a Herculean task. It’s enough to make even the most seasoned sales pro break out in a cold sweat.

From blogs and social media posts to emails, outreach emails, press packs, web content, landing page copy, more emails, meeting notes, and so on. It’s an endless stream of words that’s easy to drown in.

But what if there was a way to make this process smoother, faster, and dare I say, even enjoyable?

Enter the world of AI writing tools, specifically, Copy.ai

Copy.ai has changed a lot over the last few years. I test-drove it for a year soon after it came out, and it was pretty good for the time. As the name suggests, it was designed to provide you with dedicated AI agents for generating certain types of content.

These days, however, it’s a full-system GTM AI platform that aims to handle every part of the sales funnel process. But the question is, what can it offer, what value does it bring to the table, and is it the right GTM AI platform for your business this year?

In this deep dive, we’ll explore all the ins and outs of Copy.ai, from its features and pricing to what real users say about it. We’ll also compare it to some of top Copy.ai competitors (including my personal favorite, Reply.io) so you can make an informed decision about whether it’s the right fit for your sales arsenal.

Let’s go.

What is Copy.ai?

It’s no longer just an AI-powered writing tool. Copy.ai has evolved into a comprehensive GTM (Go-To-Market) AI platform.

Think of it as your strategic command center for all things marketing and sales. It’s designed to infuse AI across your entire go-to-market engine, streamlining everything from content creation and prospecting to lead processing and deal forecasting.

The beauty of Copy.ai is its ability to unify data, connect teams, and eliminate GTM bloat. It’s like having a team of expert copywriters, marketers, and sales strategists all rolled into one powerful platform.

But here’s the real kicker: Copy.ai isn’t just about automating tasks. It’s about codifying best practices and empowering you to execute your GTM strategy with unparalleled precision and speed. 

In today’s fast-paced business world, that’s a serious advantage.

How to get started with Copy.ai

First, how do you get set up and running with the Copy.ai infrastructure and tools? There’s no point using it if it’s incredibly difficult, long-winded and doesn’t at least somehow align with your existing workflow, or at least where you want it to be.

Here’s a simple guide to outline what to expect.

Step #1 – Create your account

Head over to the Copy.ai website. If you’re interested in the demo, click the button in the top right, or click the login button. Here, at the bottom of the sign-in form, you’ll see a sign-up button to make an account.

Simply follow the onscreen prompts with typical information (email, name, password, etc), and you’ll be good to go.

Simply sign in, and you’ll greeted with the dashboard, ready to get started.

Step #2 – Choose a template

Once you’re logged in, you’ll see a variety of templates.

These are essentially chat agents that allow you to carry out specific sales tasks. You can use these individually, or you can set up a workflow that can automatically run a series of these agents at a time.

As you can see, there are plenty of pre-designed frameworks for different types of content to experiment with, including sales emails, social media posts, blog intros, product descriptions, and more.  

Simply have a play with some of them, see what they can do, and select the ones that best suit your current content needs.

Step #3 – Provide context

One of the best features of Copy.ai, which sets it above just going on Gemini or ChatGPT and asking it to write content, is that you can provide as much context as you want in order to get proper results.

This includes setting your brand voice so the content sounds like you and providing links, content, documentation, and research references that help ensure the generated content is accurate and fit for purpose.

Now, in my opinion, and my experience, no matter how much you add into the context you add, you’ll always need to use a human editor who knows what they’re doing and what good content is.

Then there are things like SEO, adding links and images, adding reference links, ensuring the language is appropriate, writing effective CTAs and so on. AI is pretty poor and doing these things because it doesn’t really know what you’re after.

It’s just linking dots and estimating what works best. Sure, it’s getting better, but having used dozens of AI platforms, there aren’t any that get it 100% right. Some do it WAY better than others, but most get to “acceptable but can be better with editing.”

Anyway, after selecting the template you want to use, you simply provide the required context in the boxes given to you. The prompts you get will vary depending on the template you’ve chosen.

Be prepared to provide details like your product name, target audience, key features or benefits, and desired tone of voice.  That said, the more context you provide, the better Copy.ai can tailor the output to your specific requirements and the closer you’ll be to a completed final product.

Step #4 – Generate and refine

With the input provided, click the “Generate” or “Create” button. Copy.ai will then work its magic and produce a draft based on your input.

All you’ll need to do is review the generated content and make any necessary edits or adjustments. You can refine the tone, style, and wording to ensure it aligns perfectly with your needs.

Step #5 – Explore and experiment

When it comes to using AI tools such as this, the most important thing to do is experiment and refine. This means editing your prompts, editing what context you give them, and the instructions you offer. 

Even a small change can make a big difference in the outcome of the generated content, so don’t hold back. See what works, save it, tweak it, and keep the process moving forward.

• Don’t hesitate to experiment with different templates and input parameters.
• Try generating several versions of the same content piece to see the range of possibilities.
• The more you explore and experiment, the better you’ll understand how to leverage Copy.ai’s capabilities for your specific sales content needs.

That’s it! You’re now well on your way to using Copy.ai to create compelling sales content. 

What are the main features of Copy.ai?

Alright, now let’s get to the heart of the matter: what can Copy.ai actually do? Well, let me tell you, this tool has some serious firepower under its hood. Here’s a breakdown of its core features:

Actions

Think of “Actions” as the verbs of Copy.ai. They tell the AI what you want it to do with your content. Some popular actions include:

• Generate: This is your go-to action for creating fresh content from scratch. Whether it’s a catchy headline, a persuasive email, or a compelling product description, the “Generate” action is your creative powerhouse.  
• Rewrite: Not happy with a particular sentence or paragraph? Use the “Rewrite” action to get alternative versions that might be a better fit. It’s like having a magical editor that can instantly rephrase your thoughts.  
• Improve: Want to make your writing even more polished and impactful? The “Improve” action can help you enhance the clarity, conciseness, and overall quality of your content. 

Integrations

Integrations are key, especially when you want a tool like Copy.ai to integrate fully into your existing workflow, whatever tools, apps, and platforms you use. Fortunately, there are thousands, hundreds by default, and since it works with Zapier, you get the 7,000 available over there.

That means it doesn’t really matter what you’re using; Copy.ai can surely work with what you’ve got. We’re talking things like:

• CRMs: Connect Copy.ai with your CRM to generate personalized emails, outreach messages, and follow-ups without switching between platforms.
• Project management tools: Keep your content creation organized by integrating Copy.ai with project management platforms like Trello or Asana. This way, you can manage your content calendar and track progress all in one place.  

Workflows

If you’re looking to streamline your content creation process, then the “Workflows” feature is your new best friend. Workflows allow you to automate a series of actions, saving you time and effort. For example, you could create a workflow that:

• Generates a catchy subject line for your sales email.
• Creates a compelling email body.
• Writes a follow-up email for those who don’t respond.  

With workflows, you can put your content creation on autopilot and focus on what you do best: closing deals.

What are the Copy.ai pricing plans?

So, the questions you’ve almost certainly been waiting for: how much will Copy.ai set you back? The good news is that they offer a variety of plans to suit different needs and budgets. 

These tiers break down into three main categories.

• Free: Dip your toes into the AI pool with 2,000 words in chat, access to ChatGPT 3.5 and Claude 3, plus Copy.ai’s Brand Voice and Infobase features. Perfect for getting a taste of what AI can do. It’s free forever. Bear in mind you will use these chat credits up super fast. Think two 1,000-word blog posts, and that’s assuming you get it right first time.
• Starter: Ready to get serious? Unlimited words in chat, access to all the latest LLMs (Large Language Models), and unlimited chat projects await. This plan is ideal for individuals looking to drive real business value with AI. Prices are $49 a month, or 20% annually.
• Advanced: For those who want to streamline their entire GTM process, this is your go-to. It includes all the Starter features, plus up to 5 seats, 2,000 workflow credits per month, 15+ marketing and sales workflows, and access to the Workflow Builder. Prices start at $249 per month, or 20% annually.

And do you need a custom plan for your organization? They’ve got those too. Just reach out to their sales team.

No matter your budget or needs, Copy.ai has a plan that’s perfect for you. So why wait? Start exploring the power of AI today!

What do real users think about using Copy.ai?

Now, let’s get the inside scoop from the people who actually use Copy.ai day in and day out. After all, who better to judge its effectiveness than the folks on the front lines?

I’ve dug through reviews on platforms like G2 and Trustpilot, and it’s clear that Copy.ai has a lot of fans. Users consistently praise its ability to generate high-quality content quickly, saving them precious time and effort. 

When you’re using the templates, it’s really easy to get up and running with what you want, and you can pretty much start using generated content within a few minutes.

Many appreciate the intuitive interface and the wide array of templates, making it easy to jump right in and start creating.

For instance, one user, a Business Head in Marketing and Advertising, raves about Copy.ai’s extensibility and integrations, calling it “the orchestration layer for go-to-market teams.” They highlight how it streamlines workflows, enriches prospect data, and enables personalized automated emails. 

Another user, a Center Manager, describes Copy.ai as a “comprehensive tool” that’s “easy to use and implement,” allowing them to generate various marketing texts for specific goals and demographics. 

Of course, no software is perfect, and Copy.ai has its quirks. 

Some users find the blog writing feature a bit lacking in accuracy and sourcing, while others mention that achieving truly nuanced or creative copy may still require a human touch. 

A few point out that the pricing can be a bit steep, especially for those with limited needs. Think of this it way, to use a custom platform like Gemini, ChatGPT, or Claude, you’re paying half the price at $20 per month, and that’s for pretty much unlimited usage. Bear that in mind.

But overall, the sentiment is overwhelmingly positive. Users appreciate how Copy.ai simplifies content creation, helps them overcome writer’s block, and ultimately boosts their productivity. 

As one user aptly puts it, it’s “like Chat GPT but for Marketing.”

What are the best Copy.ai Alternatives for sales?

While Copy.ai is a strong contender in the AI writing space, it’s not the only game in town. There are a bunch of other tools out there vying for your attention, each with its own strengths and weaknesses.

But before we dive into those, let me introduce you to my personal favorite: Reply.io. If you’re a sales professional looking to supercharge your outreach and boost your productivity, then Reply.io is your secret weapon.

Now, this is the important bit – Reply.io is specifically used for generating content and automating tasks within your sales team. While it can generate content, it doesn’t do everything Copy.ai does.

However, it does automate tasks, such as scraping LinkedIn for possible prospects and outreaching them automatically. Copy.ai could generate the messages, but it won’t scrape external sites or have access to internal databases like Reply.io, making Reply.io a more specialist and capable sales tool.

Think of Reply.io as your all-in-one sales engagement platform. It’s not just about generating catchy copy; it’s about automating your entire outreach process, from emails and LinkedIn messages to calls and tasks. 

And with its AI-powered features, like AI SDR, you can take your sales game to a whole new level.

Here’s what makes Reply.io stand out:

• AI-powered automation: Reply.io’s AI can qualify leads, generate personalized responses, and even book meetings on your behalf. Imagine having a tireless virtual assistant working around the clock to fill your pipeline!
• Multi-channel outreach: Reach your prospects wherever they are, whether it’s through email, LinkedIn, SMS, or even WhatsApp. Reply.io makes it easy to orchestrate your outreach across multiple channels, maximizing your chances of engagement.
• Email deliverability toolkit: Say goodbye to the dreaded spam folder! Reply.io’s email deliverability tools ensure your messages land in the right inboxes, increasing your open and response rates.

How does Reply.io compare to Copy.ai?

While both tools leverage AI for content creation, Reply.io focuses specifically on sales engagement and automation. It’s designed to streamline your entire outreach process, while Copy.ai is more of a general-purpose writing tool. If your primary goal is to automate your sales outreach and boost your productivity, Reply.io is the clear winner.

Other notable alternatives

Of course, Reply.io isn’t the only Copy.ai alternative worth considering. Here are a few others that might be a good fit for your needs:

• Jasper: Another popular AI writing tool known for its versatility and user-friendly interface. Jasper offers a wide range of templates and features, making it suitable for various content creation needs.

Ultimately, the best choice for you will depend on your specific requirements, budget, and preferences. But if you’re looking for a powerful AI-powered sales engagement platform, Reply.io is definitely worth a closer look.

How to choose your AI sales agent

Okay, so now you’ve got the lowdown on Copy.ai and some of its top contenders. But with so many options on the table, how do you choose the right AI sales agent for your specific needs? Here are a few key factors to consider:

• Specific needs: What are your sales team’s biggest pain points? Are you struggling with content creation, lead qualification, outreach automation, or something else entirely? Identify your core needs to narrow down your options.
• Content generation capabilities: How important is high-quality, customizable content to your sales process? If it’s a top priority, look for tools with robust content generation features and a wide range of templates.
• Integration with existing tools: Does the AI sales agent integrate seamlessly with your existing CRM, marketing automation platform, or other essential tools? Smooth integrations can significantly boost your team’s efficiency.
• Pricing and value for money: AI sales agents have varying price tags. Evaluate the features offered against the cost to determine which tool provides the best value for your budget.
• User experience and support: Is the platform user-friendly and intuitive? Does the vendor offer reliable customer support in case you need assistance? A positive user experience can make a big difference in adoption and effectiveness.

To make your decision even easier, here’s a simple checklist:

1. Define your sales goals and challenges.
2. Determine your budget and desired features.
3. Read reviews and compare pricing plans.
4. Sign up for free trials or demos of your top contenders.
5. Get feedback from your sales team on usability and effectiveness.
6. Choose the tool that best aligns with your needs and preferences.

By following these steps, you’ll be well on your way to choosing the perfect AI sales agent to boost your team’s productivity and drive revenue growth.

Final thoughts

We’ve dissected its features, scrutinized its pricing, and heard what real users have to say. Now, it’s time to make the call: is Copy.ai the sales sidekick you’ve been searching for?

If you’re looking for a versatile AI writing tool to generate various types of marketing and sales content, Copy.ai is definitely worth considering. It’s user-friendly, packed with templates, and can whip up some pretty impressive copy in a flash.

But let’s be real: in the fast-paced world of sales, you need more than just catchy content. You need a tool that can automate your entire outreach process, qualify leads, and help you close deals faster. That’s where Reply.io comes in.

With its AI-powered automation, multi-channel outreach, and email deliverability toolkit, Reply.io is like having a whole team of virtual sales assistants working tirelessly on your behalf.

Ready to ditch the tedious tasks and supercharge your sales outreach?

Then, head over to Reply.io and see how it can transform your sales game. Don’t just take my word for it – try it out for yourself and experience the power of AI-driven sales engagement!