GoHighLevel Review: The Right Sales Tool for Your Business in 2025?

GoHighLevel (or just HighLevel) has made a wave on the sales and marketing industry over the last few years, both in good and bad regard.

Some people love the platform and swear by it for all their business needs, while others seem to despise the platform with a passion. You rarely get such a divide over a tool like this, so we’re taking the time to dive deep into what HighLevel is and what it has to offer.

Is it worth your time as a sales and marketing team, or should you avoid it like the plague? Most importantly, is it the right tool to skyrocket your sales, and can you benefit from everything it has to offer?

Let’s take a look under the hood at the features, pricing, and real user GoHighLevel reviews to help you decide if it’s the perfect fit for your business. 

Here we go.

What is GoHighLevel?

GoHighLevel is an all-in-one platform designed to streamline your operations and boost efficiency. Think CRM, marketing automation, lead generation, and even reputation management all rolled into one package.

Admittedly, heading over to the website is a weird experience. It feels super dated, like old school early 2000s vibes and style, the font pairings are weird, and there are a ton of design mistakes you don’t need to look too hard to find.

Different fonts. Crazy colors. Some text in caps and some in title case. Different font weights. It feels all over the place.

It’s not the end of the world, but it certainly feels strange to have a marketing tool offer this kind of experience. In a world of polished and complete UX experiences, this stands out like a sore thumb. 

Anyway, if it works well, who cares? I’ll overlook it for now.

So, whose business is GoHighLevel right for?

Well, it’s a particularly good fit for small to medium-sized businesses (SMBs) and marketing agencies looking to consolidate their tech stack and automate their workflows. 

Whether you’re a solopreneur juggling multiple hats or a growing team aiming for scalable growth, GoHighLevel aims to provide you with the tools to manage your customer journey from acquisition to advocacy.

Here’s the thing: GoHighLevel tackles some critical pain points that many businesses face. It eliminates the need to juggle disparate systems, saves you time, and reduces those pesky integration headaches.

It also strives to empower you to automate repetitive tasks, allowing your team to focus on what truly matters – building relationships and closing deals.

But hey, enough with the overview! Let’s roll up our sleeves and see how to actually get started with this platform.

GoHighLevel features

GoHighLevel is like a digital marketing Swiss Army knife, equipped with everything you need to attract, engage, and convert leads. Here’s a breakdown of its key features:

Capture leads like a pro

Easily gather contact information and inquiries through customizable forms, landing pages, and chat widgets. With powerful integrations, you’ll have a seamless flow of leads directly into your CRM—no manual input needed.

• Website & landing page builder: Create high-converting landing pages and even entire websites with GoHighLevel’s intuitive drag-and-drop builder. No code required.
• Surveys & forms: Capture valuable lead information with customizable surveys and forms that integrate seamlessly with your landing pages or website.
• Appointment scheduling: Allow leads to book appointments directly through your website or landing pages with GoHighLevel’s built-in calendar scheduling.

Nurture leads with automation

Save time and stay connected by setting up personalized email and SMS campaigns that engage leads at just the right moment. Build relationships on autopilot with pre-built templates, triggers, and workflows tailored to your audience.

• Multi-channel campaigns: Connect with leads across various channels, including email, SMS, voicemail, and even Facebook Messenger.
• Automated follow-ups: Create personalized follow-up sequences to nurture leads and keep them engaged.
• AI-powered conversations: Leverage AI to automate conversations and book appointments, freeing up your time for other tasks.

Close deals & track progress

Monitor every stage of your sales pipeline with intuitive tools that let you follow up, schedule appointments, and close deals faster. Gain clear insights with reporting dashboards that show your team’s progress and performance at a glance.

• Pipeline management: Visualize and manage your sales pipeline to track leads and identify opportunities.
• Payment collection: Integrate with Stripe to collect payments directly through your website, funnels, or appointment booking system.
• Analytics & reporting: Monitor your key metrics and track your progress with GoHighLevel’s comprehensive analytics dashboard.

Build a thriving community

Foster long-term engagement by creating membership areas, online courses, and exclusive content spaces. Keep your audience coming back with seamless tools to deliver value and build loyalty.

• Membership areas: Create exclusive membership areas to foster a sense of community and provide valuable content to your audience.
• Course management: Host and sell online courses with unlimited video hosting and user capacity.

Scale your business

Unlock your growth potential with advanced features like white-labeling, team collaboration tools, and analytics to refine your strategy. Expand effortlessly with systems designed to grow alongside your business.

• White label platform: Brand the platform as your own and offer it to your clients, creating an additional revenue stream. This is the biggest seller for the app accordingly to online reviews, and many claim the reason the platform is as big as it is.
• Community support: Connect with thousands of other marketers in GoHighLevel’s thriving community to learn and grow together.

With its comprehensive suite of features, GoHighLevel empowers you to streamline your marketing and sales processes, automate tasks, and ultimately grow your business.

How to get started with GoHighLevel

Let’s say you like what GoHighLevel has to offer; how do you get started?

Let’s say you like what GoHighLevel has to offer; how do you get started?

Is it a simple onboarding process that can align easily with your existing workflow, or will you need to jump through hoops? 

Here are the steps to take:

1. Sign up for an account: Head over to the GoHighLevel website and create your account. They often have a free trial, so you can test the waters before committing.
2. Customize your dashboard: Make yourself at home! Personalize your dashboard to match your workflow and preferences. It’s like decorating your digital workspace.
3. Import your contacts: Import your existing contacts into GoHighLevel’s CRM. No need to start from scratch.
4. Build your first funnel: Use the intuitive funnel builder to map out your customer journey. Think of it as your sales roadmap. 
5. Set up automated campaigns: Put your marketing on autopilot. Create automated email and SMS campaigns to nurture your leads and save time.

That’s it! You’re officially a GoHighLevel user, and you should be ready to go. Some of the features might take a little getting used to and a little experimentation to deliver the right results, but these steps should get you to that point nicely and quickly.

Getting started is not really a hassle.

GoHighLevel pricing plans

Okay, let’s talk about the elephant in the room – pricing.

Fortunately, GoHighLevel keeps it simple with two main pricing plans:

• Agency Starter Plan ($97/month): This plan is perfect for dipping your toes into the GoHighLevel waters. It includes all the essential tools to capture leads, nurture them into customers, and manage your sales pipeline. You get unlimited contacts and users, plus the ability to set up three sub-accounts.
• Agency Unlimited Plan ($297/month): Ready to scale your business and unlock the full power of GoHighLevel? This plan is your ticket to unlimited possibilities. You get everything in the Starter Plan, plus API access for seamless integrations, unlimited sub-accounts for managing multiple clients, and a branded desktop app for a truly personalized experience.

And hey, both plans come with a 14-day free trial, so you can take GoHighLevel for a test drive before committing. No credit card required.

GoHighLevel user reviews

Okay, we’ve explored GoHighLevel’s features and pricing, but now it’s time to hear from the people who actually use it day in and day out. What do real users actually think about the platform as a whole, what it has to offer, and whether it’s good for your business or not?

The Good 👍

GoHighLevel gets a lot of love for its versatility and affordability.

Users appreciate the wide range of features packed into a relatively low price point. It’s a popular choice for small businesses and agencies looking for an all-in-one solution without breaking the bank.

Many users highlight GoHighLevel’s automation capabilities, particularly for tasks like review management, appointment scheduling, and social media posting. The platform also gets kudos for its fast development and constant stream of new features.

It’s clear that GoHighLevel is committed to keeping up with the evolving needs of its users.

Here are a few snippets from satisfied customers:

• “GoHighLevel is the most powerful and useful software for a small business owner available, and it’s not close.”
• “I’ve been using GHL for three years and have never seen a product developed this fast. It’s got issues, but we work in it every day, and it does a lot of things very well and very fast.”
• “Best part is that it’s cost-effective… we bolt it into businesses as part of our standard package because it’s just a cost of doing business for us. It’s a value add.”

The Not-So-Good 🤔

While GoHighLevel has a lot to offer, it’s not without its limitations. Some users find the interface a bit clunky and the learning curve steep. It can take some time to master all the features and navigate the platform effectively.

Another common complaint is that GoHighLevel isn’t ideal for complex sales cycles or large teams. Its CRM functionalities are considered basic compared to enterprise-grade solutions like Salesforce or HubSpot.

Here’s what some users have to say:

• “Yeah, much better suited to simpler transactional but volume businesses without the complexity of a long sales cycle.”
• “If you have a multi-stage sales team… I can’t see this being a viable option.”
• “It’s basically a cheap CRM / copy of HubSpot. It has gained fast traction because agencies are reselling it. Really not very special at all.”

The Bad 👎

One of the biggest criticisms of GoHighLevel is the prevalence of affiliate marketing and spam. The platform has become popular among affiliate marketers, which has led to a lot of hype and sometimes misleading information. 

This can make it difficult to get an objective assessment of the platform’s true capabilities.

Some users have also expressed concerns about data security and privacy. GoHighLevel has access to a lot of sensitive business data, so it’s important to ensure that they have robust security measures in place.

Here are some user comments that highlight these concerns:

• “GHL is not a tool any agency could use for any mid-size or larger client. I wouldn’t even use it for small business clients.”
• “The real problem is that GHL is mostly ‘resold’ by affiliate marketers. The moderators of the subreddit have all been trying to clamp down on all the GHL spam, but it’s almost impossible to keep a lid on it.”

Despite these criticisms, GoHighLevel remains a popular choice for many small businesses and agencies. It offers a lot of value for the price, and its automation capabilities can be a game-changer for those looking to streamline their operations. 

Just be sure to do your research and weigh the pros and cons before making a decision.

Best GoHighLevel Alternatives

Okay, so GoHighLevel might not be your perfect match. No worries! There are plenty of other fish in the sea. And we happen to think Reply.io is a pretty fantastic catch.

Here’s why Reply.io stands out as a top GoHighLevel alternative:

• Supercharge your sales team with AI: We’re not just about automation; we’re about smart automation. Reply.io leverages AI to help you generate leads, convert website traffic into booked meetings, and even “hire” AI SDR agents to handle the heavy lifting for you. 
• Dominate sales with outreach automation: Our platform is your multi-tool for cold outreach domination. We help you build verified lead lists, personalize messages at scale, and craft outreach that actually converts. From B2B data enrichment to LinkedIn automation, we’ve got everything you need to maximize your outbound sales efforts.
• Fill up your sales pipeline: Reply.io is designed to help you discover, engage, and convert more leads. Our audience discovery tools help you find your perfect-fit prospects, our multi-channel sequences keep them engaged across email, social media, and more, and our meeting scheduler makes it a breeze to book those all-important sales calls.
• Deliverability you can count on: We know how frustrating it is to have your emails land in the spam folder. That’s why we’ve built a robust email deliverability suite with over 30 features to ensure your messages reach their intended recipients. From email health checks to warm-up tools, we’ve got you covered.
• Affordable and flexible pricing: We offer a range of plans to suit different needs and budgets, starting from just $49/month. Plus, we offer a free trial so you can test-drive Reply.io before you commit.

As you can see, AI-driven sales engagement has never been easier, nor has freed up your team to focus on the more important aspects of your business.

Ready to experience the power of AI-driven sales engagement without the GoHighLevel limitations? Give Reply.io a try and see how we can help you skyrocket your productivity and close more deals!

How to Choose the Right CRM for Your Business

So, you’ve got options.

You’ve seen GoHighLevel, you’ve peeked at the alternatives, and now you’re probably feeling a bit like Goldilocks trying to find the “just right” porridge. 

But here’s the thing: the “best” CRM is a myth.

It’s not about finding a platform that perfectly fits your workflow and does all the heavy lifting for you. It would be amazing on the rare chance that does happen (and we’ve seen it, so it’s possible), but nine times out of ten, you’ll need to pick a platform that ticks the boxes and then adapt to work with it consistently.

This means finding a workflow, being consistent with your chosen CRM, and building up a new, streamlined way of working that fits your business and the CRM. The CRM is just there to speed things up and help with the way you do things.

So, before you dive headfirst into any platform, take a moment for some self-reflection. What are your pain points? What are your goals? What are your must-haves, and what can you live without?

Once you have a clear picture of your needs, you can start evaluating CRMs based on these key factors:

• Features: Does the platform have everything you need to manage your contacts, nurture your leads, and track your progress? Think about your essential requirements and make sure the CRM ticks all the boxes.
• Ease of Use: Nobody wants to wrestle with a clunky CRM. Choose a platform that’s intuitive and user-friendly so you can spend less time figuring things out and more time closing deals.
• Pricing: CRMs come in all shapes and sizes, with price tags to match. Find one that aligns with your budget and offers the best value for your investment.
• Integrations: Make sure the CRM plays nicely with your other essential tools and software. Seamless integrations can save you a lot of headaches down the line.
• Customer Support: When you need help, you need it now. Look for a CRM provider that offers responsive and helpful customer support so you’re never left stranded.

By carefully considering these factors, you can narrow down your options and find the CRM that’s “just right” for your business.

Final thoughts

We’ve journeyed through GoHighLevel’s features, pricing, and user reviews. It’s a powerful platform, no doubt, but is it the perfect fit for your business?

The truth is, GoHighLevel is like that multi-tool you keep in your drawer. It’s got a lot of gadgets and gizmos, but sometimes you just need a really good screwdriver. If you’re looking for an all-in-one solution with a ton of features and you’re comfortable tinkering around, GoHighLevel might be your jam.

But if you’re craving a more focused, user-friendly experience with top-notch deliverability and AI-powered sales automation, then Reply.io might be your perfect match. 

We’re like that high-quality screwdriver – we do one thing exceptionally well, and we make your life a whole lot easier in the process.

Ready to ditch the clunky multi-tool and embrace a sales engagement platform laser-focused on results? 

Give Reply.io a try and see how we can help you skyrocket your productivity and close more deals!