Gong AI Review 2025: The Ultimate AI for Sales Teams

In this Gong AI review, we’ll break down the following:

• What Gong AI does well
• What Gong doesn’t do so well
• Gong AI user reviews
• Gong pricing and whether the service is worth the cost
• Gong AI alternatives and what makes them tick

By the end, you’ll have the necessary info to determine if Gong AI meets your needs.

More importantly, we’ll tell you about some of the best Gong AI alternatives so you can know where to look if the service isn’t quite what you expect.  

We’ll start right at the top.

What is Gong AI?

Gong is a revenue intelligence platform.

It helps sales reps, managers, and revenue leaders make data-backed decisions by:

• Analyzing sales conversations
• Tracking deal progress
• Identifying patterns in customer interactions

Gong AI captures data from calls, emails, and meetings and turns it into insights that you can use to improve win rates and shorten sales cycles.

The platform’s AI listens to conversations and highlights important topics, objections, competitor mentions, and the next steps. It also flags risks that could prevent a sale, such as when decision makers aren’t involved or engagement drops.

Gong also monitors pipeline health and recommends actions based on buyer behavior.

How to get started with Gong?

To get started with Gong AI, visit the official website and book a demo. Click the “Book Demo” or “See It in Action” button on the homepage.

You’ll be asked to enter your work email, name, job title, phone number, and company name. 

Once you submit your details, a Gong rep will contact you to schedule a personalized platform walkthrough.

During the demo, they’ll show you how Gong works, answer your questions, and explain how the AI features integrate into your sales process. 

After that, if it’s a fit, they’ll guide you through the next steps, including pricing and onboarding.

What are the main Gong features? 

Gong AI features include:

Gong Forecast

Gong Forecast enables sales leaders and revenue teams to predict outcomes more accurately.

It uses AI trained on sales conversations, buyer engagement, and 300+ live signals to project revenue.

Gong Forecast comes with Deal Likelihood scoring, a tool that analyzes each opportunity and predicts the chances of closing based on buyer behavior. As a result, you can pressure-test your forecast and catch barriers early.

The Revenue Analytics dashboard gives you a 360-degree view of your pipeline health, deal movement, and rep activity. With everything in plain sight, you can always know when something is off.

Meanwhile, Metric and Target Management allow you to align everyone around your KPIs. The tool offers pre-built dashboard templates and a configurable metric library, ensuring your go-to-market team works from the same playbook.

And to top it all off, Gong Forecast syncs with your CRM, enabling you to enrich your data automatically.

Gong Engage

Gong Engage helps sales reps zero in on meaningful outreach instead of wasting time juggling tools or digging through incomplete CRM data. 

It captures every customer interaction and uses that data to guide reps on what to do next and how to do it better. 

In addition, this Gong AI tool recommends actions for your sales team so they know what to send or when to follow up. It even generates ready-to-use messages tailored to each buyer.

Gong Engage also provides a detailed view of each account. It combines first-party interaction data with third-party intent signals, making it easier to multi-thread and personalize lead generation. That way, reps will always have the full picture before they reach out.

Beyond the top of the funnel, Engage works across the whole sales journey, from contacting a prospect to closing a sale. Furthermore, reps can call, email, schedule meetings, and manage follow-up from a centralized workspace.

And since everything syncs with your CRM, you can be sure your data is always up to date.

Other notable tools include email templates, a built-in dialer, to-do tracking, and powerful analytics, all designed to ensure your sales team is productive and the managers are up to speed with what’s happening. 

Gong Data Engine

Gong Data Engine automates how you capture, map, and secure your sales data.

First, it collects first-party interaction data from calls, emails, and meetings. Then, it layers in additional signals from Gong’s larger partner ecosystem. The result is a real-time view of each buyer’s journey beyond basic activity tracking.

Next, using customizable logic, Gong automatically maps this data to the right contact, company, or deal. So, whether you’re working with a prospect, customer, or partner, you’ll always have clean, organized data that reflects your sales process.

Gong also keeps your data secure and compliant. The platform follows strict global privacy standards like GDPR and gives you advanced controls to manage data access. 

Gong AI

Gong AI uses customer conversations, including calls, emails, and meetings, to help sales teams make decisions confidently and from a point of information.

The feature includes sales enablement AI agents to complete tasks across the sales cycle, such as writing follow-up emails and internal summaries. The agents can also identify missing links in your sales process and recommend the next steps.

Gong AI also packs powerful tools for managers, such as deal reviews and sales rep coaching suggestions based on customer conversations.

What are the Gong pricing plans? 

Gong AI pricing isn’t listed on the provider’s website, but here’s what we know about how it works.

Gong charges per user license, so your cost will scale depending on how many people on your team need access. 

On top of that, there’s a platform fee, which also depends on the number of users you have. This means smaller teams will generally pay less overall, while larger teams will see a higher base cost.

You can also connect Gong to your existing tech stack, including CRM, email, and other tools, at no extra charge.

To know Gong AI pricing for your needs, you must request a custom quote by filling out a form on their site. The company will ask for your team size and provide a personalized proposal.

What are Gong reviews by real users? 

Reading user reviews is one of the best ways to know how good (or bad) an AI sales enablement toolkit is.

A quick look at Gong AI reviews on platforms like G2 shows a platform praised for its time-saving automation, accurate conversation summaries, and strong coaching tools. 

At the same time, some users mention slow loading times, limited reporting flexibility, and minor usability issues.

Here’s a snapshot of Gong AI reviews on G2 and Capterra highlighting both sides of the coin.

✅ Real-time engagement insights save hours of manual work: “The Account AI feature gives me a real-time view of engagement… and flags issues like sentiment shifts or lack of multithreading. Gong surfaces data I’d normally have to dig for manually.” —Grady B., Sr. CSM (G2)
✅ Makes coaching and collaboration easier: “We use Gong for call reviews and coaching. The reports are robust, and it’s easy to highlight snippets for training.”—Rachel H., Sales Enablement Manager (Capterra)
✅ Follow-up content created automatically: “I just focus on the audience’s questions. Gong summarizes the call and even creates the email for me.”—Pedro T., Software Implementation Consultant (G2)
✅ Helps new reps improve fast: “Rewatching my calls with my manager helped me sharpen my messaging and track progress easily.” —Emma L., Sales Development Rep (G2)

❎ Dashboards lack flexibility: “Reports are too static. It’s hard to customize views for specific KPIs or business models.” —Grady B., Sr. CSM (G2)
❎ Slow to process or load calls at times: “Sometimes calls take a while to show up. And the
app can lag when loading certain parts.”—James S., Senior BDR (G2)
❎ Expensive compared to alternatives: “It’s a great tool, but a pricey standalone option when others offer similar features.”—Verified Reviewer, Manager (Capterra)

What are the best Gong alternatives?

Gong AI is a decent sales enablement solution. However, as you’ve seen in the user reviews, it isn’t perfect. Besides, Gong may not have the ideal capabilities for some users.

Before we look at the top Gong AI alternatives, why would you want to look for a different option?

Here are some common reasons users switch from Gong:

• High pricing
• Steep learning curve
• Poor customer service
• Integration limitations
• Complex setup and onboarding
• Limited automation compared to some competitors
• Delayed insights—users say some data is available only after conversations have taken place, limiting real-time decision-making

Let’s now explore the best alternatives to Gong and what makes them different. 

But first, here’s a quick comparison table:

Think of Jason as a sales enablement tool designed to replicate the performance of a top-performing SDR, only that you don’t have to incur hiring or training overhead this time.

Like Gong, Jason can capture and analyze sales conversations. It understands your product, tracks buyer behavior, and provides context around each lead. In addition, Jason AI can provide valuable insights to help improve your sales rep’s performance.

And like Gong Engage, Jason supports multichannel outreach, using emails, calls, and LinkedIn to connect with prospects.

That said, Jason’s automation and execution are a notch higher than Gong AI’s.  

Gong provides insights after conversations. Jason, in contrast, ensures that you have the data before you engage a prospect.

It generates leads using real-time intent signals, such as job changes, technology adoption, or website activity. In addition, Jason AI defines your ideal customer profile, identifies high-intent contacts, and continuously adds new prospects to sequences.

Gong autonomous prospecting isn’t anywhere close to what Jason delivers.   

Jason also handles outbound outreach directly. It creates personalized messages using data from social media, websites, job history, and more. The software also sends messages through fully automated sequences, with Jason adjusting the content based on prospect responses.

And if a lead replies, Jason AI SDR can respond instantly (autopilot) or draft a response for your approval (copilot). Gong, by comparison, offers conversation summaries and follow-up suggestions. However, it doesn’t send your messages or manage replies.  

It’ll be hard to position Jason AI SDR as the best Gong AI alternative without mentioning the former’s ability to book meetings.

Yes, Jason can connect with your calendar, check availability, and schedule meetings automatically. This helps you avoid double bookings and unnecessary back-and-forth.

Gong, on the other hand, doesn’t book meetings. Sure, it helps you prepare for calls, but Jason AI gets the prospects on your calendar.  

Last but not least, Jason AI supports multiple languages, which you don’t get with Gong. The platform allows you to run multilingual outreach across 150+ countries.

So, if you’re expanding globally or selling in multiple languages, this built-in capability reduces the need for extra tools or translation workflows.  

Oh, and Gong can be expensive (based on user reviews) and resource-heavy to implement. Jason AI, on the other hand, requires minimal setup. 

You feed the platform your playbooks—ideal customer profile, product value, pain points, proof points—and it uses this information to run full outbound campaigns 24/7.

Did we also mention that Jason pulls from over 1 billion real-time data points? Now you know.

Jason A SDRI is built into the Reply.io ecosystem, allowing you to do more than just AI-powered outreach. You also get tools to personalize emails at scale using AI variables, automate LinkedIn outreach, and ensure your messages land in the inbox with the integrated deliverability toolkit.

Jason AI SDR Pricing

Jason AI costs $300 to $10,000 per month, depending on your plan. Here’s a quick breakdown of Jason AI SDR pricing.

AI SDR Starter – $300/month 

This plan is ideal for small teams just getting started with AI-driven outreach.

It comes with 500 active contacts, unlimited users, and 1 LinkedIn account. You also get access to Jason’s AI personalization, multichannel automation, autopilot and copilot modes, and more.

AI SDR Growth – $1,500/month

This package best suits growing businesses looking to scale their outbound efforts. It packs 5,000 active contacts and includes 5 LinkedIn accounts. In addition to everything in the Starter plan, it adds custom playbooks, white-glove onboarding, and other features.

AI SDR Enterprise – $10,000/month (billed annually)

The Enterprise plan is ideal for large sales organizations that run high-volume, global outreach. It boasts 25,000 active contacts, 10 LinkedIn accounts, and full access to the Reply.io ecosystem with all features pre-enabled.

How to choose your AI-powered sales tool

AI-powered tools are everywhere these days. 

There are AI prospecting tools that’ll transcribe Calls. Others lean toward lead generation. And then some promise to give you everything in one place under one roof.

Do you know what that means? …pinpointing one that best serves your needs can be overwhelming. 

But it doesn’t have to be.

To pick the right tool for your sales process, you must be clear about your goals, your team’s workflow, and the automation that will help your business, not slow things down. 

Below are key factors to consider before you swipe your debit card.

1. What stage of the sales cycle do you want to automate?

Not all tools solve the same problem. 

Some, like Gong and Otter, focus on post-call analysis. They summarize what happened, spot trends, and help managers coach reps. Others, like Jason AI SDR, come in before the conversations start, help you identify leads, personalize outreach, and book meetings.

The point is, you must decide where you need the most support.

If your challenge is filling the top of the funnel, for instance, look for tools that can handle prospecting and outreach. Conversely, if coaching and forecasting are more important, you’re better off with conversation intelligence platforms.

2. How much “heavy lifting” does the tool do?

Many AI tools are built to assist, not execute.

For instance, a platform like Gong can transcribe meetings, provide summaries, and suggest follow-up steps. But it leaves it to your reps to take action.

If you want an AI sales tool that takes work off your plate, look for one that can automatically write, send, and manage communication.

Take a tool like Jason AI SDR. It identifies opportunities, personalizes content, and replies in real time. That’s a different level of automation, and it’s important to know the difference.

3. How customizable is the AI to your sales process?

Some AI-powered tools may struggle to align with specific sales strategies. The more rigid the platform, the more time you’ll spend trying to force it to fit.

So, look for AI that adapts to your inputs, from ICP to product messaging, tone, value props, and proof points.

For example, Jason allows you to upload your playbooks and messaging guidelines, then applies them across your outreach. This saves time while keeping everything consistent and relevant.

4. What’s the learning curve and setup like?

If a tool takes weeks to configure and your team struggles to adopt it, even great features will not matter. Therefore, ask about onboarding, training, and setup requirements. 

Do you need to integrate five tools before you see results? Can non-technical team members use it without constant support?

 Some tools (like Gong) may require dedicated resources and custom dashboards. Others (like Jason) can go live within a day and run independently with minimal input.

5. Is it multichannel and multilingual?

Today, outreach happens across email, LinkedIn, calls, and SMS. If your AI tool can’t operate across channels, you’ll need to patch in other tools to cover the gaps.

Likewise, if your team sells globally, language support is crucial. A tool with multilingual capabilities saves time, expands your reach, and reduces friction across regions. 

Jason, for instance, can run multilingual campaigns in 150+ countries, a significant plus if you’re targeting international markets.

6. Does it integrate with your existing stack?

Good AI tools don’t work in isolation. They should plug into your CRM, calendar, and email tools without friction.

So, ensure the tool you choose syncs with the platforms you already use (like Salesforce, HubSpot, or Google Calendar). Bonus points if it supports native integrations with LinkedIn or has Chrome extensions to speed up workflows.

Look for bidirectional sync so updates flow both ways without breaking your process.

7. Can it scale with your team?

A tool that works for two reps might fall apart with twenty. Look for a platform whose functionality can accommodate your long-term growth.

Also, check if the pricing model makes business sense for your team size and structure. 

Some tools charge per user, while others offer unlimited users at each tier. While at it, ask about limits on contacts, outreach volume, or automation features. You don’t want to hit a ceiling just as your team gains momentum.

8. What’s the balance between cost and value?

Some AI sales platforms are packed with features, but priced for enterprise budgets. Others seem affordable but lack depth where it matters.

Instead of comparing tools solely by price, look at what you’re getting in return. Does it save hours each week? Does it replace another platform? Does it help your reps close more deals? 

A tool that can automate lead generation, outreach, follow-ups, and scheduling may justify a higher price than a tool that just takes notes.

Why choose Jason AI SDR over Gong AI competitors?

Indeed, Gong, Fireflies, Avoma, and Otter boast valuable capabilities, especially around meeting insights, summaries, and coaching.

However, for the most part, your team has to step in to move things forward.

With Jason AI SDR, however, you can accomplish tasks such as pinpointing high-intent prospects, tailoring each outreach to address the lead’s pain point, replying, and booking meetings on autopilot.

You won’t need extra tools for scheduling, prospecting, or CRM updates. It’s full-funnel automation that starts before the first conversation and ends with booked calls on your calendar.

Do take our word for it, though, book a demo to see Jason AI SDR in action firsthand.