Jason AI SDR 2.5: Built to Talk Like You, Sell Like You, Win Like You

Svitlana Shuliak 07 Apr 2025

If you liked Jason 2.0 for its speed and automation, you’re going to love what’s next.

Jason AI SDR 2.5 is not just an upgrade — it’s a whole new way to approach cold outreach. It’s built for sales teams that want to scale without losing that personal, human feel that actually gets replies. With more context, better personalization, and deeper product understanding, Jason now behaves less like a tool — and more like your top SDR on their best day.

You’ll convert more leads and close more deals — without writing every email or replying to every message yourself.

And no, you don’t need to fear automation. This isn’t freestyle AI guessing what to say. Jason follows your exact guidance, using your words, approach, and strategy. Let’s break down what’s new and why it matters.

AI SDR Playbooks – Teach Jason How You Sell

This is one of the biggest upgrades in 2.5 — and by far the most powerful.

Playbooks enable you to give Jason clear instructions on how to run your outreach. Want intro lines that reference industry trends? Want to avoid cheesy openers like “Hope this finds you well”? Want short, friendly LinkedIn InMails but longer, more in-depth emails? Perfect. You can define all of that.

You can build Playbooks from scratch or use expert-created templates as a starting point. Then, customize everything — add your best-performing email examples, follow-ups, LinkedIn InMails, subject lines, and more.

You can even upload PDFs, documents, sales scripts, or writing samples — anything you’d normally hand to a new SDR during onboarding. Jason will use all of them to learn your style, tone, structure, and approach.

You’re setting the standard — and Jason sticks to it. That means every message stays consistent, high-quality, and totally aligned with your voice, even when you’re scaling to thousands of contacts.

Train Jason in your sales style.

Book a demo and see how Jason follows your strategy.

See Jason in Action

Offers – Position Your Product Differently for Different Audiences

You know your product solves different problems for different types of buyers — so why say the same thing to all of them?

AI SDR Offers let you create unique messaging strategies for each audience. You can highlight different pain and proof points, benefits, and case studies depending on who you’re targeting. Jason tailors messages based on each Offer, ensuring the right tone and context for every audience.

You can create Offers manually or use those generated by Jason. This is especially useful for multi-product companies, industry-specific outreach, seasonal campaigns, or account-based marketing.

The result? Every message feels tailored. Every email feels relevant. No more “one-size-fits-all” cold outreach.

See how Jason adapts your message to the relevant audience.

See Jason in Action

Knowledge Base – Give Jason the Full Picture of Your Product

In 2.0, you could give Jason a short blurb about your product. In 2.5, you can upload everything.

The Knowledge Base is where Jason learns your product inside out from your sales decks, help center articles, one-pagers, website links, PDFs, etc. Jason uses this information to write smarter replies, handle objections, answer product questions, and speak with confidence just like a real sales rep.

That means no generic answers, no guesswork — just thoughtful, accurate responses that build trust and move conversations forward.

And here’s where it gets even better:

Jason doesn’t just respond — he nurtures.

When someone’s not quite ready to buy, Jason stays engaged. He keeps the conversation going with helpful, relevant replies based on your product knowledge, gently guiding those leads through the funnel until they’re ready to take the next step.

You focus on hot prospects. Jason takes care of the rest.

That’s how you scale conversations, without letting any opportunity slip through the cracks.

Book a demo and see how Jason handles your replies using relevant product information — no more wasting time writing the same responses.

Try it out

Some Other Updates to Make Your Outreach Smarter, Sharper, and More Effective

Jason AI SDR 2.5 isn’t just more human — he’s also more intelligent, responsive, and practical. Here’s how the latest updates make your outreach more effective than ever:

Conditional Sequences: Jason now adapts the sequence based on how each prospect engages. This helps protect your sender reputation, boost reply rates, and automate smart follow-ups — no manual segmentation needed. You can customize or turn this off anytime.

CTA Library: No more guessing how to close. Jason gives you a built-in library of tested calls-to-action, from soft nudges to direct asks and demo invites. Pick what fits your tone or customize it to match your playbook.

Template Locking: If you have a proven template and don’t want Jason to change it, you can now lock it as is. Ideal for campaign openers, promos, or compliance-approved copy.

Advanced Filtering: You can now target companies that are growing, overall or by department. Focus your outreach on teams actively scaling, hiring, or investing in new tools. That means better timing, more relevance, and higher intent.

Ready to see it in action? Unlock the power of Jason AI SDR 2.5 and experience outreach the way it should be — relevant, personal, and truly impactful.

Try it out

So What Does All This Mean for You?

With all these new features — Playbooks, Offers, Knowledge Base, smarter sequences, better targeting, and more control, Jason AI SDR 2.5 doesn’t just automate your outreach. He elevates it.

You’re no longer stuck choosing between speed and personalization, between scale and quality. Jason gives you both. He takes the best parts of your outreach and turns them into consistent, effective campaigns that run in the background while you focus on what matters most.

You don’t need to spend hours writing emails from scratch or manually chasing cold leads. Set the direction and Jason will handle the rest, just like a well-trained SDR.

And the best part? Jason only gets better over time. The more context, examples, and structure you give him, the more tailored and effective your outreach becomes.

With Jason AI SDR 2.5, you’re not replacing your SDRs — you’re empowering them.
And if you’re a solo founder or a small team, it’s like suddenly having a full-time SDR who never sleeps, never burns out, and always speaks your language.

It’s you — at your best — doing outbound. Just faster.