Find the perfect audience with 14 smart filters
On top of keeping your data fresh, Real-Time Data gives you smart filtering options to dial in on your ideal prospects. These advanced filters make it easy to refine your outreach so you’re connecting with the people who actually matter to your campaigns.
You can filter by things like job title, industry, location, and company size to zero in on the right contacts.
One of the coolest features?
The intent filters. These let you spot leads that are likely to need what you’re offering.
For example, filters like hiring intent and tech used help you focus on companies actively looking for solutions like yours. If a company’s hiring, they might need extra support, which is a great in for your services.
Or, if you know what tech they’re using, you can target those that would be a natural fit with your offerings.
Using these filters means you’ll spend less time researching and more time building connections that matter.
It’s all about getting to the right decision-makers faster, making each interaction count, and increasing your chances of meaningful engagement.
2.1. Key filtering features
Here’s a rundown of our top filters that help you zero in on exactly who you want to reach:
- Account list → upload a list of company domains to search directly within those companies—no need to mess with standard filters for a super-targeted search.
- Industry → filter by industry (like healthcare, tech, retail) to tailor your outreach with industry-specific messaging.
- Account location → target companies by country, region, or city—perfect for localized marketing campaigns.
- Employee headcount → choose companies based on size, whether it’s small startups or large enterprises.
- Technologies used → find contacts from companies using specific tech (like Salesforce, Shopify, or WordPress), so your outreach is tech-focused.
- Hiring on social media → find companies with job postings on platforms like LinkedIn—great for identifying businesses likely to need new tools or services.
- Contact location → target people based on their geographic location for a local approach.
- Job title → search exact job titles (like “VP of Product”) to reach the right decision-makers.
- Department → filter by department (sales, marketing, etc.) to keep your messaging relevant.
- Seniority → search by seniority level (Manager, Director) for a broader outreach or more specific targeting.
- Return contacts without emails → expand your reach by including contacts without emails, which is ideal for LinkedIn outreach.
- Number of contacts per company → set a limit on contacts per company to keep a good variety.
- Number of contacts to find → control how many results you get based on your campaign’s scale.
- Contacts-only search mode → focus solely on individual contacts if you’re doing a broader prospecting run (though some account filters won’t be available).
With these options, you can fine-tune your search for the best, most relevant contacts, so every outreach effort is on point.
2.2. Tips for smarter filtering
Use these quick tips to get the most out of your filters, no matter if you’re casting a wide net or going after specific roles.
- Broader audience → use the seniority filter to cast a wider net if you’re looking for more contacts.
- Precise targeting → go with specific job titles to hone in on exact roles when you need key players.
- Native language search → searching in the native language helps you find the right companies and contacts more easily.
- Multichannel outreach → try the “return contacts without emails” filter to gather prospects for LinkedIn or other non-email channels.
- Hiring intent for timing → use the hiring filter to focus on companies in growth mode—they’re more likely to be open to new solutions.
These 14 filters put you in control, making it easy to fine-tune your audience so every outreach effort aligns perfectly with your goals!