Lusha AI Reviews in 2025: The Best Tool for B2B Prospecting?

Eugene Suslov 01 Jul 2025

AI has progressively integrated into our business workflows over the years, especially in sales and marketing. It’s probably hard to imagine a modern business not leveraging some form of AI in their operations, and with so many AI software solutions available, they can take their pick.

We’ve witnessed numerous new AI-powered tools enter the market lately, but the long-established sales and marketing platforms haven’t fallen behind. Instead, they’ve added new AI features to their products, which have already made a name for themselves.

One of such tools is Lusha — what once existed as one of the leading lead databases has now rebranded itself as an AI sales prospecting tool.

But what exactly is Lusha AI in 2025, and does it truly deliver a supercharged B2B pipeline? In this deep-dive, we’ll unpack Lusha’s key features, pricing plans, real-user feedback, and how it compares to the more consolidated AI sales automation tools out there.

What is Lusha AI

Before diving into what is Lusha AI in 2025 and how it works, it’s best to first understand what this product initially started as.

Back in the day, Lusha entered the market as a simple B2B lead database and LinkedIn email scraper, and quickly became one of the most reputable solutions in its domain. Users leveraged this tool to look for targeted leads and build prospect lists for their sales and marketing outreach, along with the contact and company data that Lusha provided.

To keep up with the growing competition of new AI software and features, Lusha AI has recently grown into a full sales intelligence platform, marketing itself as an “AI-driven prospecting tool.”

Behind the scenes, Lusha still maintains a large B2B contact database (over 165 million prospect and company profiles), only now powered by AI features like automated lead recommendations and an AI-powered email assistant.

Essentially, Lusha AI promises to find you fresh leads, enrich your prospect lists, and help you launch cold email campaigns without leaving the platform.

On paper, this sounds like a one-stop shop. But how well does the theory translate into practice?

Lusha AI’s main features

First, let’s break down Lusha’s core features to get a better understanding of its functionality and the value it can offer your sales team.

Most of its features revolve around lead data and sales intelligence, both of which significantly help sales and marketing teams effectively launch their outreach campaigns by targeting the right people and personalizing all communications.

Lusha AI also offers lightweight outreach capabilities (which we’ll cover below), as well as numerous native integrations and APIs, making it relatively easy to integrate into your existing tool stacks.

Contact & company search

As previously mentioned, at its core, Lusha is still a contact data provider. You can search Lusha’s vast cloud database by company or contact attributes (title, industry, location, etc.) to uncover new leads. It also has numerous search filters to help with precise targeting, especially useful in account-based sales.

Lusha contains over 160 million business contacts in its database, with each containing dozens of data fields (depending on the availability of public data).

In practice, sales teams can leverage the Lusha AI tool to filter 1000s of relevant prospects and add them to their CRM or outreach tool with just a few clicks.

Lusha also provides a handy Chrome extension that “scrapes” data from LinkedIn or corporate websites in real time, most notably emails, phone numbers, and company information (like headcount, revenue range, and more).

It has the potential to be a huge time-saver for sales teams constantly looking for new prospects to engage, as they can simply access its native database or browse profiles on LinkedIn, where Lusha will automatically pop up with ready contact info.

Like any data vendor, Lusha isn’t a universal solution — certain industries or very large enterprises won’t have as many contacts in its database. From experience, Lusha mostly excels at mid-market and SMB firms, rather than Fortune 1000 firms.

While Lusha’s contact and company search is definitely impressive, other sales tools have been keeping up and adding their own native lead databases (to avoid their users relying on outside tools, like Lusha).

For instance, while Reply.io is an AI-powered sales outreach platform, it now comes with a native contact database containing over 1 billion live contacts for users to choose from. And once sales teams find their targeted prospects, with just a few clicks, Reply.io will launch tailored, multichannel AI outreach campaigns for each unique lead.

Talk to 1 billion prospects, automatically

Reply.io gives you access to 1B+ verified contacts and sends smart, multichannel outreach—so your pipeline builds itself.

Try Reply.io for free

Signals & alerts

Beyond static data, Lusha offers powerful intent signals and alerts to catch prospects when they’re most likely to make a purchase.

In practice, this means sales teams can set up custom keywords or topics related to their solution, and Lusha will monitor its network for any of those signals. Alternatively, sales teams can simply enter the existing filters Lusha provides, such as “Job change”, “Technographics”, and other “behaviors” most relevant to your product.

Each account in your Lusha pipeline will have their own “intent score” that will determine the likelihood of that prospect being interested in your solution at that moment.

For example, IT company sales teams could set their trigger alerts to be “Java technology added”. Lusha will flag and alert them of any companies that added Java to their sales stack, hence opening the doors for said company to offer their solution which enhances Java workflows.

Speaking of alerts, Lusha AI will send you weekly updates on any new prospects or companies that triggered your custom intent signals, either via an email newsletter or in-app.

This signal-based approach is similar to how the most advanced AI sales agents automate prospecting — they continuously scan for intent signals like hiring spikes or tech usage in real-time, and then launch hyper-personalized outreach at the most appropriate time with no human intervention.

However, if compared to traditional AI lead generation tools on the market, Lusha’s intent signals and alerts are definitely top class.

Email outreach (+ AI email assistant)

Once you’ve discovered leads, Lusha’s “Engage” feature helps you engage them right away with lightweight outbound campaigns, entirely from within the app.

Engage is basically a built-in email sequencing tool where you can upload contact lists (via CSV or direct from saved searches) and then drag-and-drop your way through to craft cold email campaigns. Lusha advertises this as “scale your outreach with Gen-AI email sequences,” and indeed, it includes an AI email assistant powered by OpenAI.

With just a few clicks, Lusha will generate an entire email sequence for your chosen goal (e.g., product demos, meeting requests, or even hiring outreach).

You input key details – your value proposition, desired tone, outreach goals, etc., and Lusha AI generates relevant subject lines and several message variants, along with insights into the most optimal send times and follow-ups.

It’s worth noting that Lusha only offers email outreach capabilities, without any additional channels like LinkedIn and cloud calls, as numerous other AI sales tools offer.

On the other hand, it’s undoubtedly a step up from Lusha’s old business model when it was purely a lead generation tool, as now the platform can also handle your entire email pipeline.

However, if your sales team works with large volumes of leads and complex pipelines, it’s definitely worth considering a multichannel sales tool for your outreach.

For instance, Reply.io offers automated, AI-generated outreach sequences that include emails and follow-ups, LinkedIn messages and touchpoints, cloud calls, WhatsApp, and SMS, helping sales teams significantly expand their reach and boost conversion rates.

More channels. More leads. More wins.

Email, LinkedIn, calls, SMS—Reply.io works across them all. Plus: access to 1B+ prospects, built right in.

Launch a multichannel campaign

AI prospect playlists

Another neat AI feature in Lusha’s toolbox is its Prospect Playlists — dynamic lead lists that update with relevant, qualified leads based on your criteria and workflow patterns.

You simply define your ideal customer profile (company size, industry, role, etc.) and save some initial seed contacts as examples. Lusha’s AI then analyzes what makes those contacts a good fit, and automatically suggests and adds new similar leads to your list on an ongoing basis. In other words, the playlist grows itself.

Without a doubt, this feature looks very aesthetically pleasing, like Spotify or Netflix recommendations, so kudos for that.

In practice, teams might say, “Add new leads daily, similar to the ones I’ve already saved.” Lusha then auto-populates up to 50 similar prospects each week. Best part — the more you engage with the AI playlist, the smarter it gets, refining its recommendations over time.

Since Lusha AI users will already have automated alerts based on their custom intent signals (which we discussed above), the AI playlist feature will be a supplementary tool that identifies targeted leads outside of those filters, providing sales teams with even more fresh leads.

Lusha AI pricing

If everything seemed simple and straightforward until now, unfortunately, this is where things get a bit complicated. The Lusha AI pricing structure is credit-based, which means that there are no concrete pricing plans.

While they have several separate plans, the pricing itself will vary depending on how many credits your team needs.

Much like with any other credit-pricing product, users will not be able to accurately plan their budgets (since they can’t plan with 100% accuracy how many credits they will end up using), and it often results in panic top-ups once they do run out.

It’s worth noting that Lusha AI does offer a free plan, offering 50 credits per month and 1 seat. For reference, here is how their credit consumption works:

Reveal contact’s emails → 1 credit
Reveal contact’s phones → 5 credits
Export to CSV → 1 credit
Export to CRM → 1 credit

While the free plan won’t be sufficient for any meaningful business outreach, it’s more than enough to get a full feel for the product and test it out before committing to a purchase.

Now, let’s take a closer look at the 3 paid Lusha AI pricing plans available:

Pro (starts at $22.45/month if paid yearly) → users can pick their desired credit amount, ranging from 3.6k to 90k annually. Available for 3 seats, this plan offers bulk contact show (50 contacts), basic analytics, and limited signals & alerts, making it suitable for small businesses or early-stage startups.
Premium (starts at $52.45/month if paid yearly) → users can also pick their desired credit amount, ranging from 3.6k to 90k annually. Available for 5 seats, this plan offers more advanced bulk contact shows, more advanced analytics, and more signal/alert options for users to choose from. This plan is designed for SMBs and growing sales departments looking to seriously increase their pipeline.
Scale (custom pricing) → custom seats, custom credits, custom pricing — this plan is designed for enterprise companies that base their operations around tons of data. All features from previous plans have much higher limits for usage, while also adding up to 25 intent signals and team management features.

The big question remains — is it worth the price? The answer depends on how many leads you plan on working with. For solo reps or startups, the free or low-tier plans can be quite attractive, and even when compared to other lead databases like ZoomInfo, Lusha is still much cheaper.

However, users frequently mention that the credit model is a double-edged sword — credits can run out fast and drain your funds, so you have to be extra vigilant to manage them.

If each pulled lead converts to a meeting, the ROI can be very impressive, but that’s never the case in real life, and if your team ends up burning credits on dead ends, the monthly bill will add up quickly.

Lusha AI reviews

What do the users have to say? Let’s find out.

We’ve skimmed through countless Lusha AI reviews from the most reputable review platforms to determine the general consensus among verified users.

G2 → 4.3/5 ⭐️ (1.5k)
Capterra → 4.1/5 ⭐️ (380)

Overall, the ratings are surprisingly low, especially compared to other established AI sales prospecting tools.

First, let’s take a closer look at what users love most about Lusha AI:

✅ Nearly every positive review praises Lusha’s simplicity — the interface is clean, search filters are intuitive, and the Chrome extension works seamlessly on LinkedIn
✅Users frequently mention that Lusha’s data, like phone numbers and emails, are accurate and valid in most cases, boosting email deliverability and conversion rates.
✅Many users also enjoy Lusha’s cost-effectiveness, especially compared to other sales intelligence alternatives out there, with some users finding the free plan sufficient.

And now, it’s time to see what users dislike most about Lusha, hence explaining the relatively weak ratings:

❎The flip side of “Lusha’s data is great” is that it’s not always perfect — numerous reviewers mention missing or stale contact data, especially in niche industries.
❎Unsurprisingly, the credit system draws some criticism, with many users hesitating to run big blasts given how fast they can eat up credits.
❎Unlike full sales engagement platforms, Lusha only offers email outreach, which in many instances is not enough for users to run effective campaigns, forcing them to switch between tools, which requires a lot of back and forth.

In short, users tend to praise Lusha as an easy, reliable way to get contact info, but they warn to keep a close eye on the credits and double-check the provided data at times.

Top Lusha AI alternatives

At this point, you might be wondering whether there are some better alternatives out there to handle your team’s lead generation and outreach needs.

Truth be told, if your sales team mostly works with light to moderate-volume leads and communicates exclusively via email, Lusha AI will suffice. On the other hand, if your sales process involves large volumes of leads and/or numerous channels for identifying and engaging prospects, Lusha AI on its own doesn’t quite cut it.

You could add Lusha and a sales outreach platform of your choice to the stack (in fact, many companies do just that), but not only would that increase your tech costs, it would also mean a lot of jumping between tools.

Compared to other lead generation tools with lightweight outreach capabilities, like Zoominfo, for instance, Lusha AI is much more affordable while offering virtually all the same features.

However, if you were to compare Lusha to an AI-powered sales engagement platform like Reply.io, it becomes clear that it’s just not as powerful for modern sales operations:

Reply.io also comes with a native lead database and sales intelligence with over 1 billion live contacts, as well as an evergreen feature that always runs in the background, filling your pipeline with qualified leads.
With Reply.io, you not only get automated email outreach but entire multichannel sequences (including email, cloud calls, LinkedIn, SMS, and WhatsApp), tailored to each unique lead.
With Reply’s AI variables feature, sales teams can craft custom, highly personalized email, follow-up, and LinkedIn message templates for large contact lists, and AI will find the missing relevant information.
Reply.io offers its very own Jason AI — one of the leading AI sales agents on the market that identifies leads, picks up intent signals, crafts unique personalized messages, and even handles incoming responses on your behalf.

Meet your first AI sales rep

Jason is an AI SDR that handles prospecting, follow-ups, and booking meetings, 24/7.

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Just like Lusha, Reply.io also offers robust analytics and premium email deliverability features, so that users can ensure their communications are running smoothly at all times.

Ultimately, the choice depends on your workflow — are you mostly interested in a lightweight contact finder and sales intelligence, or do you want to automate your entire prospecting and outreach efforts with AI?

Final verdict

All in all, Lusha AI offers a robust prospecting tool for identifying targeted leads and running lightweight email campaigns, both powered by AI.

It comes with a neat Chrome extension for LinkedIn, generally accurate email and phone data, and most importantly, highly intelligent and helpful intent signals and alerts, helping sales teams stay on top of any new opportunities.

However, in reality, this solves only one piece of the sales puzzle. Lusha will truly shine if integrated with an AI-powered sales automation platform, or better yet — an AI sales agent like Jason AI. The synergy between top-class sales intelligence provided by Lusha and powerful AI outreach capabilities provided by Reply.io and Jason AI will completely transform your sales team.

The problem is, what if your budget (or patience) only allows you to pick one or the other? In that case, we highly recommend you opt for a more consolidated sales automation platform that also has lead data and sales intelligence, but combined with AI outreach features across multiple channels.

On this note, we humbly invite you to check out Reply.io and Jason AI, and find out more about the sheer value these platforms offer your sales team. Who knows, maybe we are a match made in heaven!