1. What this integration brings to Reply users
You can tap into over 75 data sources through Clay to quickly enrich and build highly targeted lead lists. This enriched data can be seamlessly integrated with Reply.io to craft more personalized outreach messages across email, LinkedIn, calls, SMS, and WhatsApp. Automated data transfers between Clay and Reply ensure that your contact information stays up-to-date, reducing manual input and keeping your efforts efficient. With deeper insights into your prospects, you can tailor your outreach for better engagement.
For Automated Outbound, once your contact list is enriched, you can create these contacts in Reply and automatically push them into specified campaigns for immediate outreach. For Automated Inbound, connect your website form with Clay to auto-enrich and score leads, then save these enriched contacts directly in Reply and push them to designated campaigns. This approach streamlines your outreach process, whether you’re targeting outbound leads or nurturing inbound prospects, making every touchpoint more relevant and impactful.
2. What you need to get started
To make the most of this integration, you’ll need to complete a few quick steps:
2.1. Add Your Reply.io API Key to Clay
First, obtain your Reply.io API key by navigating to Settings > API Key in your Reply.io account. You will need it when adding actions during setup.
2.2. Have an Active Campaign
Make sure you have an active campaign set up in Reply.io, as contacts can only be added to existing campaigns.
3. Actions You Can Take with Clay and Reply.io
With this integration, you can perform specific actions in Reply.io through Clay to keep your contacts organized and your outreach effective. Here’s how each action works:
3.1. Add Contact to a Campaign
This action allows you to add an existing contact to a campaign (or sequence) in Reply.io, as long as they are not currently active in another campaign.
Setup Inputs:
- Campaign ID: Choose the campaign where the contact will be added (refresh if no options appear).
- Email Address: Enter or select the contact’s email.
3.2. Create a New Contact
Use this action to create a new contact in Reply.io or update information for an existing contact.
Setup Inputs:
- Email Address: Required.
- First Name: Required.
- Last Name: Optional.
You can also include additional fields such as City, State, LinkedIn URL, and any Custom Fields defined in your Reply.io account.
4. Step-by-step guide to setting up the integration
Here’s how you can set up and start using the Reply.io integration within Clay for streamlined outreach:
- Open your Clay account and create a table or open an existing one.
- Click on “Add Column” and select “Add Enrichment.
- Search for “Reply.io” and add the “Create Contact” action.
- Connect your Reply.io account by entering your API key (found in Settings > API Key in Reply.io)
- Map the required fields: Email Address and First Name are mandatory. You can also map additional fields such as Last Name, City, State, LinkedIn URL, etc.
- Save your settings.
- Click “Run Column” for the “Create Contact” action to sync the contact from Clay to Reply.io.
- Ensure the contact has already been created using the “Create Contact” action outlined above.
- Add another enrichment action: add a new column, choose “Enrichment,” search for “Reply.io,” and select “Push Contact to Campaign.”
- Choose the target campaign (sequence) from your Reply.io sequences.
- Click “Run Column” for the “Push Contact to Campaign” action to push the contact into the selected sequence.
Get Started Today!
Integrate Clay with Reply.io to automatically enrich and organize your leads, create targeted campaigns, and engage prospects with personalized messaging across multiple channels. This integration eliminates manual tasks, allowing your team to focus on building connections and closing more deals.
