Reply’s New Integration with RB2B for Enhanced Lead Engagement

Svitlana Shuliak 07 Nov 2024

Reply.io now integrates with RB2B to give you powerful tools for identifying and engaging website visitors in your sales outreach. RB2B’s visitor identification shows you exactly who’s visiting your site—including their name, LinkedIn profile and business email. It also tracks pages viewed, content interacted with, and behavior patterns, delivering high-quality leads ready for follow-up. With Reply.io, you can easily turn all this data into a personalized, multichannel outreach sequence, moving visitors from unknown to engaged across email, LinkedIn, calls, and more.

Why Integrate Reply with RB2B?

Integrating RB2B with Reply allows your team to automatically add website visitors to Reply’s outreach sequences through email, LinkedIn, SMS, WhatsApp, and calls. This setup makes it easier to connect with potential leads using personalized messages, helping turn more visitors into interested prospects. With flexible sequences, sales teams can reach each lead through the most effective channels based on their activity from RB2B, making outreach more relevant and effective. This integration helps sales teams reach more leads directly from the website, speeding up the sales process and increasing potential revenue.

How to Set Up the Reply and RB2B Integration

Access the RB2B Integration in Reply

Scroll down to find the RB2B integration and click Configure to start the setup.

2. Configure Your Sequence

Under Settings, choose the Reply sequence you’d like to connect to RB2B. If you’re new to Reply, make sure to set up at least one sequence.

Optionally, organize your RB2B contacts by creating a list, such as “RB2B Leads,” for easy filtering.

3. Copy the Integration Link

After configuration, Reply generates a unique link. Copy this link to your clipboard.

4. Set Up in RB2B

In your RB2B dashboard, navigate to Integrations, locate Reply, and paste the link to complete the connection.

5. Map Fields for Smooth Data Transfer

Use the Match All Fields option to automatically sync custom fields between RB2B and Reply.

6. Monitor Integration Logs

Check the Log section to review integration activity or troubleshoot any issues with Reply support.

Ready to enhance your outreach with website visitors data?

Set up integration!

Best Practices for Nurturing Website Visitors Through Multichannel Conditional Sequences

Effective lead nurturing relies on engaging website visitors through multichannel outreach that adapts based on available contact information. With Reply.io’s new Conditional Sequences, it’s easier than ever to build responsive workflows for every prospect, regardless of whether you have their email, LinkedIn URL, or phone number. Conditional Sequences allow you to set branching paths based on prospect data and actions, so you can craft personalized email outreach.

Email Outreach:
Set up a sequence of tailored follow-ups with conditional steps to test engagement and nurture leads. Here’s a sample workflow:

Step 1 – condition

Email address is set

Yes

Step 2.1 – email

Helping You Make the M… Helping You Make the Most of {{Topic or Product/Service Interest}}

Hi {{Visitor’s First Name}},

I noticed you were recently exploring {{specific page or content topic, e.g., “our solutions for lead generation”}} on our website, so I thought I’d reach out to share a few ideas that might support your goals.

At {{Your Company Name}}, we specialize in helping companies like {{Their Company Name}} turn website visitors into high-quality leads. With our tools, you can capture insights about who’s visiting your site and use that data to drive more effective outreach. Based on what you’ve explored, I think we could help you {{achieve specific benefit or solve a specific challenge related to their interests}}.

If you’re open to it, I’d love to offer a quick demo to show how {{Your Company/Product}} can work for you and answer any questions you might have.

Are you available for a 15-minute chat sometime this week?

Looking forward to connecting!

Best,
{{Your Full Name}}
{{Your Job Title}}
{{Your Company Name}}

Step 3.1 – email

Quick Follow-Up on {{… Quick Follow-Up on {{Topic or Product/Service Interest}}

Hi {{Visitor’s First Name}},

I just wanted to check in and see if you had a chance to consider my previous message. I thought the insights you showed interest in—like {{specific page or topic, e.g., “lead generation solutions”}}—might really align with your current goals.

If you’re still interested, I’d love to walk you through how {{Your Company/Product}} can help you {{achieve specific benefit or solve specific challenge}}. A short call could be a great way to answer any questions and dive into more details based on what we discussed.

Would a quick chat this week work for you? Just let me know what’s convenient, and I’ll make it work!

Best regards,
{{Your Full Name}}
{{Your Job Title}}
{{Your Company Name}}
{{Your Contact Information}}

Step 4.1 – action

Move to Call sequence Move to Call sequence

Step 2.2 – action

Move to LinkedIn seque… Move to LinkedIn sequence

Step 2.1 – email

Subject: Helping You Make the Most of {{Topic or Product/Service Interest}}

Hi {{Visitor’s First Name}},

I noticed you were recently exploring {{specific page or content topic, e.g., “our solutions for lead generation”}} on our website, so I thought I’d reach out to share a few ideas that might support your goals.

At {{Your Company Name}}, we specialize in helping companies like {{Their Company Name}} turn website visitors into high-quality leads. With our tools, you can capture insights about who’s visiting your site and use that data to drive more effective outreach. Based on what you’ve explored, I think we could help you {{achieve specific benefit or solve a specific challenge related to their interests}}.

If you’re open to it, I’d love to offer a quick demo to show how {{Your Company/Product}} can work for you and answer any questions you might have.

Are you available for a 15-minute chat sometime this week?

Looking forward to connecting!

Best,
{{Your Full Name}}
{{Your Job Title}}
{{Your Company Name}}

Step 3.1 – email

Subject: Quick Follow-Up on {{Topic or Product/Service Interest}}

Hi {{Visitor’s First Name}},

I just wanted to check in and see if you had a chance to consider my previous message. I thought the insights you showed interest in—like {{specific page or topic, e.g., “lead generation solutions”}}—might really align with your current goals.

If you’re still interested, I’d love to walk you through how {{Your Company/Product}} can help you {{achieve specific benefit or solve specific challenge}}. A short call could be a great way to answer any questions and dive into more details based on what we discussed.

Would a quick chat this week work for you? Just let me know what’s convenient, and I’ll make it work!

Best regards,
{{Your Full Name}}
{{Your Job Title}}
{{Your Company Name}}
{{Your Contact Information}}

Step 4.1 – action

Subject: Move to Call sequence

Step 2.2 – action

Subject: Move to LinkedIn sequence

LinkedIn Outreach:

If you choose to engage prospects through LinkedIn, follow this workflow to build an effective sequence:

Step 1 – condition

LinkedIn URL is set

Yes

Step 2.1 – linkedin

View profile View profile

Step 3.1 – linkedin

Send connection reques… Send connection request

Hi {{Visitor’s First Name}}, I noticed you were exploring {{Topic/Service}} on our site. Thought I’d reach out here—would love to connect and share how we help teams like yours achieve {{specific benefit}}!

Step 4.1 – linkedin

Send a message Send a message

Hi {{Visitor’s First Name}},

I saw you were recently exploring {{Topic/Service}} on our site, so I thought I’d reach out! At {{Your Company Name}}, we specialize in helping companies like {{Their Company Name}} streamline {{specific process or benefit, e.g., “lead generation”}} by {{mention a unique feature or approach}}.

If you’re interested, I’d be happy to connect and share how our solution can help {{address specific need or challenge}}. Let me know if you’d like any details—I’m here to help!

Looking forward to connecting,
{{Your Name}}

Step 2.2 – action

Add contacts to Email … Add contacts to Email sequence

Step 2.1 – linkedin

Subject: View profile

Step 3.1 – linkedin

Subject: Send connection request

Hi {{Visitor’s First Name}}, I noticed you were exploring {{Topic/Service}} on our site. Thought I’d reach out here—would love to connect and share how we help teams like yours achieve {{specific benefit}}!

Step 4.1 – linkedin

Subject: Send a message

Hi {{Visitor’s First Name}},

I saw you were recently exploring {{Topic/Service}} on our site, so I thought I’d reach out! At {{Your Company Name}}, we specialize in helping companies like {{Their Company Name}} streamline {{specific process or benefit, e.g., “lead generation”}} by {{mention a unique feature or approach}}.

If you’re interested, I’d be happy to connect and share how our solution can help {{address specific need or challenge}}. Let me know if you’d like any details—I’m here to help!

Looking forward to connecting,
{{Your Name}}

Step 2.2 – action

Subject: Add contacts to Email sequence

Multichannel Outreach:

For optimal results, create a blended sequence using email, LinkedIn, and calls:

Step 1 – email

Resources to Support Your Interest in {{Topic/Service}}

Hi {{Prospect’s First Name}},

I noticed you were recently exploring {{specific page or content, e.g., “our solutions for lead generation”}} on our website. I thought I’d share a few resources on how {{Your Company Name}} could help {{Their Company Name}} {{achieve specific goal or solve a relevant problem}}.

Here’s a quick overview of how our tools can support you: [Link to relevant content or resource].

If you’re interested, I’d be happy to share more details or schedule a brief call to discuss your specific goals.

Looking forward to connecting!

Best,
{{Your Full Name}}
{{Your Job Title}}
{{Your Contact Information}}

Step 2 – condition

Opens the email

Yes

Step 3.1 – email

More on {{Topic/Servic… More on {{Topic/Service}} Solutions for {{Their Company Name}}

Hi {{Prospect’s First Name}},

Great connecting on LinkedIn! I thought I’d follow up with some additional resources to support your interest in {{Topic/Service}}.

Here’s a deeper dive into how our tools can help with {{specific area they viewed}}, including case studies from companies similar to {{Their Company Name}}: [Link to in-depth resource].

Happy to walk you through anything in detail if you’d like.

Thanks,
{{Your Full Name}}

Step 4.1 – call

Step 3.2 – linkedin

Connection request Connection request

Hi {{Prospect’s First Name}}, I saw you were exploring {{Topic/Service}} on our site, so I thought I’d reach out. I’d love to connect and share how we’ve helped other companies like {{Their Company Name}} achieve {{specific goal/benefit}}. Looking forward to connecting!

Step 4.2 – email

More on {{Topic/Servic… More on {{Topic/Service}} Solutions for {{Their Company Name}}

Hi {{Prospect’s First Name}},

Great connecting on LinkedIn! I thought I’d follow up with some additional resources to support your interest in {{Topic/Service}}.

Here’s a deeper dive into how our tools can help with {{specific area they viewed}}, including case studies from companies similar to {{Their Company Name}}: [Link to in-depth resource].

Happy to walk you through anything in detail if you’d like.

Thanks,
{{Your Full Name}}

Step 5.2 – call

Step 1 – email

Subject: Resources to Support Your Interest in {{Topic/Service}}

Hi {{Prospect’s First Name}},

I noticed you were recently exploring {{specific page or content, e.g., “our solutions for lead generation”}} on our website. I thought I’d share a few resources on how {{Your Company Name}} could help {{Their Company Name}} {{achieve specific goal or solve a relevant problem}}.

Here’s a quick overview of how our tools can support you: [Link to relevant content or resource].

If you’re interested, I’d be happy to share more details or schedule a brief call to discuss your specific goals.

Looking forward to connecting!

Best,
{{Your Full Name}}
{{Your Job Title}}
{{Your Contact Information}}

Step 3.1 – email

Subject: More on {{Topic/Service}} Solutions for {{Their Company Name}}

Hi {{Prospect’s First Name}},

Great connecting on LinkedIn! I thought I’d follow up with some additional resources to support your interest in {{Topic/Service}}.

Here’s a deeper dive into how our tools can help with {{specific area they viewed}}, including case studies from companies similar to {{Their Company Name}}: [Link to in-depth resource].

Happy to walk you through anything in detail if you’d like.

Thanks,
{{Your Full Name}}

Step 3.2 – linkedin

Subject: Connection request

Hi {{Prospect’s First Name}}, I saw you were exploring {{Topic/Service}} on our site, so I thought I’d reach out. I’d love to connect and share how we’ve helped other companies like {{Their Company Name}} achieve {{specific goal/benefit}}. Looking forward to connecting!

Step 4.2 – email

Subject: More on {{Topic/Service}} Solutions for {{Their Company Name}}

Hi {{Prospect’s First Name}},

Great connecting on LinkedIn! I thought I’d follow up with some additional resources to support your interest in {{Topic/Service}}.

Here’s a deeper dive into how our tools can help with {{specific area they viewed}}, including case studies from companies similar to {{Their Company Name}}: [Link to in-depth resource].

Happy to walk you through anything in detail if you’d like.

Thanks,
{{Your Full Name}}

This blended approach maximizes engagement by leveraging multiple channels, ensuring each prospect receives a personalized outreach experience through their preferred contact methods.
This flexibility allows you to maximize each channel’s unique value, engaging prospects with the most suitable touchpoints based on their responsiveness.

Conclusion

Incorporating RB2B’s insights and Reply.io’s Conditional Sequences not only streamlines your multichannel outreach but also transforms anonymous visitors into engaged leads through intelligent, data-driven workflows. Whether you’re working with emails, LinkedIn profiles, or phone numbers, this powerful integration empowers you to nurture leads dynamically and effectively, with every touchpoint optimized for success.