The Solution
HotelsByDay is based in New York and is made up of a team of hospitality industry veterans, technology experts and entrepreneurs. We are now using Reply to contact the leads that accumulated in the Hospitality industry.
Once we got accustomed to the service, we found the features were pretty fluent and responsive to our needs. Reply works perfectly with the OnePageCRM we are using.
To convert leads into customers, we use a simple strategy: breaking communication in Reply into short separate emails with automatic follow-ups that are sent during the workweek. This approach tends to be the most efficient for the industry as well as the most convenient for their prospects.
The Overview
After implementing Reply into daily routine, we found several features, which we like the most about the tool. First, it’s the visibility of the campaigns: with Reply, you can easily see all stats and indicators of your email campaigns including active and paused prospects, delivery, open and reply rates, stage of the campaign, number of bounced emails, etc.
Second, we found that default pausing of automatic follow-ups for leads that replied to messages was extremely useful and helped to avoid the tedious task of manual searching and pausing. Third, scheduling the time for sending emails is awesome as we need our leads to receive emails during certain delivery windows.
And last, but certainly not the least, we can upload thousands of leads and break the emails to limit the send out to 100 emails/day extremely valuable. This lets us automate the campaign so we don’t need to worry about sending further emails and replies come in every day automatically. Usually, these messages are activated at the time when you start any activity on the website especially on the blogs site or at any e-commerce website.
