How Reply Saved HotelsByDay 7 hrs/week For Each Salesperson

80% Open rate
42% Response rate
HotelsByDay case study: Yannis Moati
Yannis Moati
CEO and Founder
Company

A hospitality agency based in New York.

hotelsbyday.com
Industry

Hospitality

HotelsByDay case study: Yannis Moati Yannis Moati

HotelsByDay is a hospitality agency based in New York that is working on a better way to match hotels and travellers outside of the conventional hours in a win-win cooperation.

The Challenge

At HotelsByDay, we are working on a better way for hotels to leverage their unused inventory during the day to increase their revenues and for the traveler who needs the use of a hotel room outside of conventional hours.

Given that, we have to email lots of prospects every day. Before trying Reply, all this work was done manually, which turned out to be pretty time-consuming and inefficient.

The Solution

HotelsByDay is based in New York and is made up of a team of hospitality industry veterans, technology experts and entrepreneurs. We are now using Reply to contact the leads that accumulated in the Hospitality industry.

Once we got accustomed to the service, we found the features were pretty fluent and responsive to our needs. Reply works perfectly with the OnePageCRM we are using.

To convert leads into customers, we use a simple strategy: breaking communication in Reply into short separate emails with automatic follow-ups that are sent during the workweek. This approach tends to be the most efficient for the industry as well as the most convenient for their prospects.

The Overview

After implementing Reply into daily routine, we found several features, which we like the most about the tool. First, it’s the visibility of the campaigns: with Reply, you can easily see all stats and indicators of your email campaigns including active and paused prospects, delivery, open and reply rates, stage of the campaign, number of bounced emails, etc.

Second, we found that default pausing of automatic follow-ups for leads that replied to messages was extremely useful and helped to avoid the tedious task of manual searching and pausing. Third, scheduling the time for sending emails is awesome as we need our leads to receive emails during certain delivery windows.

And last, but certainly not the least, we can upload thousands of leads and break the emails to limit the send out to 100 emails/day extremely valuable. This lets us automate the campaign so we don’t need to worry about sending further emails and replies come in every day automatically. Usually, these messages are activated at the time when you start any activity on the website especially on the blogs site or at any e-commerce website.

50% of deals closed are now following a Reply campaign while saving 4-7 hour per week for each of HotelsByDay sales reps.

The Result

50% of deals closed are now following a Reply campaign, while saving 4-7 hour per week for each of HotelsByDay sales reps on manual follow-ups and outreach campaign management.

Having tried Reply for a couple of weeks, HotelsByDay decided to implement it into their daily routine and focus on leads communication, increasing reply rates and the number of emails sent dramatically. HotelsByDay claims that 50% of their deals come from Reply outreach campaigns.

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