Reply automatically identifies the context of the response and sends it to the relevant folder of the Inbox
Emails are sorted into six default folders: Interested, Not Interested, Not Now, Do Not Contact, Forwarded & No Reply
Want more categories to send responses to? At Reply, you can create your own custom folders - as many as you need
Focus on hot leads from the ‘Interested’ folder - these are the prospects interested in further communication. Try Zapier triggers to automate communication flow.
Check this folder for prospect who are not interested in your offer or messaging. You can ignore them or move to a re-nurturing campaign later to warm up them.
Prospects from this folder are potentially interested, but probably missing budget or the timing is not right. Engage with them later by sending to another campaign.
Prospects who wish to opt-out and do not to receive more emails from you fall in this category - the ‘Opt out’ status automatically is applied to them as the campaign status.
Your initial email was or will be forwarded to a third person. Most likely, the person who got the email wasn’t the right one for further communication on the topic.
The prospect(s) didn’t respond to any email from the sequence. The best option for these contacts is to change tactics and send them to another campaign.
Add your own custom categories and manually sort emails to them if you feel other categories will be beneficial for your workflow.
Reply’s AI algorithm detects the initial intent and context of the email with over 90% of data accuracy for correct categorization.
The algorithm assigns specific category to an email, so that sales reps can focus on further communication with prospects who interested and ignore others vastly improving their results.
Learn more about Reply’s Inbox Sorting feature and how it categorizes and tags all incoming replies of the campaign.
Learn how to filter prospects by the ‘Interested’ and ‘Not interested’ inbox categories.
Check out 20 inbound sales templates with up to 57% reply rate to boost your campaign performance.
Reach your prospects by sending tailored, personalized emails and follow-ups, send an onboarding series to introduce new subscribers to your business, and re-engage inactive subscribers.
Check out Reply's AI-backed assistant to help you create actionable emails, which are more likely to be opened and replied to.
Whether it's inbound, outbound, new user trials or existing customers — we put your email communication on autopilot while keeping it personal.