Adjust your sending schedule
Reply is quite flexible in setting up your sequence schedule. For example, you can set up your sending window for your business hours – 9 a.m. – 5 p.m. PST.
If all your prospects are located in the PST time zone, there is nothing to worry about. All emails will be sent based on your schedule and since your prospects are located in the same time zone, they will receive your emails during their business hours as well.
But what if some of your potential customers are located in Australia or New Zealand? If you email them during your business hours they will get your emails at night 🌚 (which is not cool).
So how do you fix that?
Take a closer look at the screenshot above. Have you noticed a small toggle called “Use contact’s specific time zone if set” at the bottom of the screen? Just activate it.
Once you do that, Reply will ignore your original schedule settings and will send emails based on the prospects’ time zone instead. This means your prospects from Australia and New Zealand will receive your emails within their business hours and not yours.
Needless to say that this little hack can also lead to a significant boost in email response rate with little to no effort.
To prove that, we’ve conducted one more experiment with over 60 million emails I’ve mentioned earlier. Namely, our data scientists analyzed 4 sequence types with 4 sending schedule options, i.e.:
- Use Contact’s specific time zone if set, leads don’t have a Time Zone field (i.e. City and Country fields lacking).
- Use Contact’s specific time zone if set, Time Zone field identified.
- Use Contact’s specific time zone if set turned off, leads don’t have a Time Zone field. (Users that rely on this schedule option tend to have dozens of dedicated sequences for leads from each country with corresponding schedules, so that’s why they don’t need the time zone fields).
- Use Contact’s specific time zone if set turned off, Time Zone field identified.
The first two options are the most common and used by almost all Reply customers. The latter two cases are quite rare and used mostly by advanced customers.
So here are the results (drumroll, please 🥁):
Let’s take a closer look at the results. Option #1 (the only one that doesn’t have the identified time zone, so the emails are sent regardless of the prospects’ time zone) has the worst performance – only 3.7%.
On the other hand, just by adjusting your sending schedule to the recipients’ time zone, we can get up to 70% more replies – around 5.28% as in case of options number 2, 3, and 4.
The takeaway is pretty obvious here.