Upselling

Upselling refers to the process when an existing customer purchases additional products or services from the same provider.

This technique usually involves pitching an upgrade or add-on that will deliver more value.

Rather than selling to new prospective customers, making an upsale is significantly easier as you’re pitching to existing customers who’ve already gone through the sales funnel and trust you.

As a result, this is a great way to generate more revenue from a single account and increase your customer lifetime value.