Top 10 Writing Tools for an Effective Email Campaign

Oleg Campbell 25 May 2022

Email remains one of the main channels of contemporary marketing. With its global reach and various customization possibilities, it is the perfect choice for companies wishing to address a large number of potential consumers.

Some believe that emails are slowly losing their pace and becoming outdated, but that couldn’t be further from the truth.

In reality, as many as 332 billion business or personal emails were sent or received daily in 2022, with the numbers only expected to grow in the foreseeable future.

Email marketing strategists are constantly looking for new ways to approach consumers and get their attention. They create tailored email content to target multiple customer segments using state-of-the-art tools to increase user engagement.

In this blog post, we will take a look at some of the top writing tools for an effective email campaign.

What makes an email campaign successful?

Investments in email marketing really pay off, as reports suggest that ROI reaches $36 for each dollar you spend on your campaign.

With millions of email marketing campaigns active at all times, it’s hard to differentiate your own style and find ways to stand out from the crowd.

That’s why email marketers tend to implement small but important improvements to existing campaign features. In general, modern email campaigns add value to old models through new and more convenient features.

However, there are certain best practices for effective email campaign that you simply can’t ignore:

Audience targeting to ensure the relevance of the message. Segment your email list to create personalized emails that speak directly to the needs and interests of your subscribers.
Compelling subject line that grabs attention, creates curiosity, and highlights the value of your email can significantly improve your open rates.
Clear and concise message that is easy to read and well-structured. Use short paragraphs and bullet points to break up the text and make your message more engaging.
Visuals – images, GIFs, and videos – to make your message appealing and break through the noise.
Powerful call to action so the recipient knows what you expect them to do next. Make sure your call-to-action is clear and prominently displayed.
Mobile optimization – use responsive design, keep your content short and to the point, and use clear and easy-to-read fonts.

Tip: To enhance your content further, you can also consider the assistance of an online paper writing service.

Top 10 email writing tools

Since email campaigns are the backbone of most businesses’ sales and marketing efforts, it’s no wonder that so many writing tools have been invented over the years.

With the recent and rapid rise of AI, writing tools have been drastically improved, making it increasingly easier for businesses to personalize, automate, and scale their email campaigns for the best conversion rates.

Without further ado, here are our top 10 writing tools for email marketing!

Jason AI by Reply

We’ll kick things off with our very own AI email assistant – Jason AI.

Jason AI is a B2B conversational AI email assistant designed for sales teams of all sizes to engage with more prospects and close more deals.

Powered by ChatGPT, Jason writes unique, personalized emails for your different customer segments. On top of that, it develops the most optimal outreach sequences for each prospect, so businesses know exactly which channels to use and when.

If you prefer your own email copy – no problem. Jason will then simply score your text and provide suggestions for improvement.

But most importantly – Jason reads and interprets incoming emails from potential customers and handles the responses on your behalf. Be it providing some extra info, answering customer inquiries, or even booking meetings!

Just like magic!

Try Jason AI, Reply’s B2B sales assistant, to generate email sequences and respond to prospect emails on your behalf

Get started

Grammarly

Multiple things can kill your email campaigns, and poor grammar is one of them.

Just like that, it undermines your business credibility and hinders the chances of a reply. Luckily, the all-mighty Grammarly is there for you to ensure every single email copy is perfect before you press that ‘send’.

Simply copy and paste your text to the dashboard, and you will get a detailed list of suggestions to improve your email text in terms of correctness, clarity, engagement, and delivery.

Google Keyword Planner

Search engine optimization rules the Internet nowadays, so everything you do should fulfill some basic principles of this process.

Google Keyword Planner is a free tool that analyzes the keywords you have in mind and provides an overview of the top-performing, topic-related words and phrases you can use to boost your engagement rates.

It also provides feedback on competitors and their used keywords, product types, and other relevant data.

Writesonic

Writesonic is a universal AI tool for writing absolutely any type of content, including emails.

Sales emails, promo emails, subject lines – you name it, and Writesonic will get it done.

Built on the revolutionary ChatGPT, this tool can help marketers come up with unique email copy for any occasion in seconds. The more input you provide – the more personalized it will make it.

While it’s not a dedicated email marketing tool, it’s a wonderful addition to every business software stack for its robust writing capabilities.

Longshot

LongShot’s Personalized Sales Email Generator is another great email writing tool that helps businesses create compelling sales emails.

The Sales Email Generator by LongShot AI generates customized content tailored to the recipient, ensuring higher engagement and conversion rates.

With its various input features, this tool ensures accuracy and relevance in every email, making it an all-in-one solution for crafting persuasive sales emails.

By leveraging LongShot AI, businesses can save time and resources while maximizing the impact of their email marketing campaigns.

Litmus

If you’re looking for an all-in-one email marketing solution, Litmus is a great choice. It has everything you need to design personalized email campaigns from start to finish.

With Litmus, users can also ensure their campaigns are 100% ready before being sent out by following a comprehensive checklist that covers everything to do with deliverability.

They also have a pretty awesome community page where you can ask or find information on everything there is to know about email marketing.

With its analytics features, users can also track the various metrics involved in email marketing to track and optimize the performance of their campaigns.

Benchmark

At times it’s necessary to add some spark to your email campaigns, and Benchmark does just that.

With their simple drag-and-drop feature, absolutely anyone can create unique email designs for their newsletters, promo, announcements, etc.

Benchmark has a collection of various template designs that can easily be customized to your brand image and email campaign topic, allowing marketers to bring out their creative side.

Humantic AI

While this tool does not necessarily write emails for you, it does provide you with the necessary information to hyper-personalize your email outreach.

Humantic AI is a buyer intelligence tool that provides sales and marketing teams with vital insights on potential customers, making it easier to spark meaningful engagement and connect with them.

This tool takes personalization to a whole new level with its Personality Assistant AI, which assigns personality profiles for your prospects and suggests what to say and to avoid to maximize the chances of closing a deal.

Sigmail

As acknowledged, email personalization comes in different forms. Sigmail is an up-and-coming software that uses AI to craft personalized emails.

Its unique selling point is that you can enter your target company’s website or LinkedIn company page links, which Sigmail will analyze in detail to create personalized email intros to help grab your prospects’ attention.

Sigmail’s ease of use is worth mentioning since companies can simply upload their email lists with prospects’ data points via CSV or Google Sheets.

Interakt

Receiving an email is only the first step of the consumer journey.

If you want to know the number of clicks inspired by your emails or how exactly they convert into user engagement – try Interakt.

It detects relations between multiple communication and interaction channels, providing you with a full-spectrum analysis.

This app is perfect if you use a variety of different tools to capture potential buyers and turn them into regular customers.

Conclusion

Contemporary business is impossible without email marketing campaigns. They are the best way to find and communicate with your potential customers, market your products, and raise brand awareness.

However, it’s no easy task to come up with fresh ideas to attract users who have their inboxes flooded with other emails.

It takes a full set of tools to create a fruitful email campaign. Writing tools are crucial here, as they allow businesses to automate personalized emails at scale, to better connect with each and every customer.

We gave you the overview of our favorite 10 writing tools, but there are many other great alternatives out there. We hope you can use this guide to get inspired and find the best tools to improve your email marketing. It will pay off big time!