Thought leaders to follow
There’s nobody who knows more about agency ownership and leadership than…you guessed it, agency owners and leaders. After all, It’s only the people who have walked through the tough terrain of building and growing an agency who will have the in-depth expertise and knowledge to help other agency leaders achieve their goals.
After some extensive research, here are some outstanding agency thought leaders that we believe you should check out to get inspiration, potentially learn a thing or two from, or perhaps even network with!
Jason Swenk, a luminary in the digital agency sphere, stands as a beacon for growth strategies, client acquisition, and operational excellence. With a track record built on practical experience — building and selling an 8-figure marketing agency, his insights go beyond the conventional. He helps agency owners elevate their operations and achieve similar sustained success. Swenk’s unique blend of expertise and storytelling makes his guidance not just informative but also engaging and actionable.
Rudolph Chris, the creator of “The Agency Multiplier” and a pioneering figure in digital marketing strategy, reshapes industry norms with innovative approaches. His insights serve as a catalyst for agency owners to build thriving businesses and navigate the numerous complexities in front of them. Chris’s ability to marry creativity with strategy makes him not only an expert but also a captivating source of inspiration for those looking to break new ground in digital marketing.
Gray MacKenzie, founder of ZenPilot and co-host of the Agency Journey podcast, brings nuanced insights that extend beyond typical growth strategies. With a blend of personal experiences and industry wisdom, his narrative has become a valuable resource for over 2700 agencies navigating the intricacies of client relationships and innovative growth approaches. MacKenzie’s storytelling prowess adds a layer of relatability, making his insights both insightful and engaging.
Karen Hite, a seasoned Growth Consultant for digital marketing agencies, has emerged as a guiding force by infusing creativity into brand strategy. Her unique insights on effective communication and creative problem-solving positions her as a reputable source of inspiration and strategic vision for agency owners. Hite’s ability to translate her experiences into actionable advice makes her a beacon for creative thinking and turning strategies into action within the agency landscape.
Ashley Cohen is a visionary behind agency growth who is dedicated to helping B2B firms find the best-fit agency partners. Her distinctive approach to bringing together the right agencies to clients makes her a trusted resource within the agency realm. Cohen’s ability to distill complex concepts into practical advice for each and every agency and business adds a layer of accessibility to her insights, making them both engaging and implementable.
Robert Patin, the Managing Partner of Creative Agency Success, regularly shares insights that transcend typical industry norms. His focused approach to creative strategies, client relationships, and industry trends positions him as an established thought leader, providing agency professionals with a source of inspiration and knowledge. As the guiding force behind Creative Agency Success, Patin shares a narrative that agency owners find invaluable for navigating the dynamic landscape of the creative agency world.
Josh Nelson, the mastermind behind “The 7 Figure Agency Roadmap” we’ve touched upon earlier, provides continuous insights that resonate with agency owners. His narrative emphasizes business development and strategic planning, providing a unique perspective on scaling operations and achieving financial milestones. Nelson’s insights are not just theoretical strategies, they are hands-on, proven insights that help agency owners on their personal journeys to success.
Jody Sutter, a growth strategist in agency development, is committed to coaching, mentoring, and training small agencies to reach their full potential. Jody has become a unique source of agency growth wisdom, offering distinctive perspectives and strategies to support growth-oriented agency leaders. She has worked with tons of different agencies from all over the globe, helping them with positioning, converting leads, and scaling business operations.
Mandi Ellefson, creator of the “Hands-off CEO” and a renowned thought leader in agency operations, paves the way for efficiency and profitability through actionable strategies. She is dedicated to helping CEOs scale their agencies, attract better and bigger clients, and gradually step back from their day-to-day. Her expertise has become a playbook for operational excellence, guiding agency owners toward streamlined processes and sustained success.
Ian Harris is the founder of “Agency Hackers”, a dedicated hub for growing your agency with like-minded founders and leaders. His commitment to bringing together agency owners has created a global community of agency owners who share their expertise and help each other thrive in the industry. We would really suggest you check out and join the Agency Hackers community as it is the perfect blend of insights, inspiration, and networking.
Chris Bantock is a seasoned growth consultant expert who shares his transformative insights into agency scaling beyond typical industry discussions. His mission of spreading strategic advice and industry perspectives is a valuable resource for all agency owners navigating the complexities of growth and success. Founder of “Agency Local”, and as of recently an Accreditation Panel member at EDI Accreditation, Chris is dedicated to keep helping other agencies achieve the success they deserve.
Troy Dean, the founder of “Agency Mavericks”, a thriving community of agency professionals, has helped thousands of agencies scale and grow well past 7 figures. With a specialization in the art of building and scaling WordPress agencies, he guides agency owners in the digital space with valuable insights into thriving and innovating within the WordPress ecosystem. And, by the way, Dean’s insights are not limited to WordPress, they are foundational for all agencies looking to establish their presence and thrive in the digital realm.