Big news—we’ve teamed up with Persana AI! 

This integration brings Persana AI’s powerful data enrichment straight into Reply.io’s multichannel outreach platform, making it easier than ever to run highly personalized and effective campaigns.

What is Persana?

Persana AI helps you build and enrich lead lists with accurate details like job titles, company sizes, and industries—so you can tailor your outreach with real, meaningful personalization. No more guessing, just smarter connections.

Persana.ai website

Excited to see how you’ll put this to work!

Key аeatures of Persana:

  • Lead enrichment – Tap into 75+ data points to uncover key decision-makers’ emails, company tech stacks, and more. More insights = better, more targeted outreach.
  • Data accuracy – Say goodbye to outdated info. Keep your lead data fresh and relevant to boost campaign quality.
  • Automation – Pull publicly available company and prospect data for hundreds of leads in minutes—no manual work needed.

How Does the Reply.io + Persana AI Integration Help You?

This integration is all about smarter, data-driven outreach—helping teams connect with the right people, the right way.

  • Hyper-personalization – Use Persana’s enriched data to craft outreach messages that actually resonate, leading to higher response rates.
  • Multichannel outreach – Reach prospects via email, LinkedIn, SMS, and calls through Reply.io, all powered by accurate, up-to-date data.
  • Save time, work smarter – Automate lead list building and enrichment with Persana AI, while Reply.io handles message distribution seamlessly.
  • Better insights, better results – Get detailed analytics from both platforms to track open rates, responses, and campaign performance—so you know what’s working (and what’s not).

How to Set Up the Reply.io + Persana AI Integration

Getting started is quick and easy—just follow these steps:

1. Log in to Persana AI and either create a new lead list or open an existing one.

Log in to Persana.io and either create a new lead list or open an existing one.

2. Choose Find People or Find Company to start searching for leads.

Choose Find People or Find Company to start searching for leads.

3. Once your search is complete and filters are applied, hit Enrich Data and look for Reply.io.

Once your search is complete and filters are applied, hit Enrich Data and look for Reply.io.

4. Click Add Leads to Reply.io.

Click Add Leads to Reply.

5. Now, switch to Reply.io, go to Settings > API Key, and copy your API Key.

Now, switch to Reply.io, go to Settings API Key, and copy your API Key.

6. Head back to Persana AI and paste your API Key into the dashboard.

Head back to Persana.ai and paste your API Key into the dashboard.

7. Select the Reply.io sequence you want to add your leads to.

Select the Reply.io sequence you want to add your leads to.

8. Map the fields you’d like to export using the / command—just pick the corresponding column, then hit Save and Run.

Map the fields

9. Click Add Leads to Reply.

Click Add Leads to Reply.io.

10. Finally, go back to your Reply.io campaign page, refresh it, and voilà—your leads (with all their enriched info) are ready to go! 

Now you’re all set to launch smarter, more personalized outreach campaigns!

With this integration, you can send the right message, through the right channel, at the right time—making every interaction feel personal and relevant. 

No matter if you’re in sales, marketing, or prospecting, this collaboration gives you the tools to connect with your leads in a more meaningful way and drive better results for your business.

We can’t wait to see how you’ll use Reply.io + Persana AI to level up your outreach! 

Stay tuned for our step-by-step setup guide to get you started. And if you have any questions or need a hand, just reach out—we’re happy to help!