10 Sales Enablement AI Tools You Need Right Now

Eugene Suslov 03 Apr 2025

An effective sales strategy and a motivated sales team are crucial for any business to succeed, but technology is just as much of an important piece of the puzzle.

Modern technology, most notably AI tools, can empower every sales team and professional, level the playing field for startups and established enterprises, and transform the way businesses interact with customers.

AI-driven sales enablement is a broad term that covers all areas of modern sales operations across the entire buyer journey. Those businesses that manage to effectively leverage their powers will undoubtedly rise above the competition in 2025 and beyond.

In this article, we’ll take a closer look at AI sales enablement and how it helps businesses succeed, and then explore the 10 best AI tools that can help you improve your sales activities right away.

What are sales enablement tools?

Sales enablement tools is an umbrella term that covers a wide range of diverse software solutions, all designed to equip sales professionals with the necessary resources to do their job more effectively.

AI software for sales has only recently come to life yet has already transformed how businesses identify, qualify, engage, and sell to customers.

Most of these AI tools enable sales teams to perform better in one way or another, considering that AI is all about leveraging relevant data and information to make the most informed and timely decisions, but like with everything in life—there are levels to it.

First, let’s take a look at the key categories of AI sales enablement tools in 2025:

Content management systems (CMS) → software that stores and organizes diverse sales content, enabling sales reps with AI-driven content recommendations based on customer interactions and customer behavior;
Customer relationship management (CRM) → all-in-one software that manages all sales interactions with existing and potential customers, acting as a centralized data hub that enables businesses to build relationships more effectively;
Outreach and customer engagement → AI-powered outreach platforms like Reply.io automate and enhance sales engagement with multichannel outreach campaigns, AI variables, and AI-driven personalization at scale;

Sales training and coaching → AI-driven sales enablement in the form of real-time feedback and training, creating tailored coaching content based on sales reps’ performance, and even real-time assistance during sales calls;
Analytics and performance tracking → software that analyzes sales calls, email, multichannel outreach, and all other interactions to provide insights into performance trends, areas for improvement, and AI-powered predictions to shape sales strategies;
Lead scoring and prioritization → software that leverages AI to evaluate inbound and outbound leads based on engagement history, online behavior, and predictive modeling to enable sales teams to prioritize those leads who are most likely to convert;
Proposal and document automation → AI-powered tools that enable sales teams to automate the creation, management, and tracking of sales documents, significantly reducing their administrative burden and empowering them to focus on the actual selling;
AI sales assistants → AI SDRs like Jason AI (more details shortly) are AI sales agents that join your sales team and handle virtually all sales tasks with efficiency and precision, automating all routine tasks and enabling human reps to be more productive.

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How AI improves sales enablement

As you can see, AI sales enablement comes in many different shapes and sizes, so it’s definitely a good idea to ‘audit’ your existing sales tool stack, processes, and strategy as a whole to determine which areas your team would benefit from some extra AI juice.

Besides completely automating and enhancing all administrative sales tasks to free up sales teams to focus on the more revenue-driven activities, let’s take a more detailed look at how AI sales enablement tools can be game-changers:

Automated content creation and recommendations

Sales content can mean anything from sales playbooks to scripts and emails, and AI has the power to not only create it all in seconds but to also recommend the right piece of content at the right time, which is no less important.

AI leverages relevant data points like past customer interactions, stage in the buyer journey, customer persona, and even market trends to provide sales reps with the most relevant content that resonates with each unique prospect.

So long as you know how to structure your AI prompts for sales, these tools will completely take all content creation and organization off your shoulders.

Personalized customer engagement

Every business tries its best to provide potential customers with personalized communications because nowadays, anything short of that will simply get ignored, and rightfully so. In fact, 76% of consumers get frustrated when they don’t receive personalized experiences.

AI enables sales teams to hyper-personalize their communications across all channels to each unique lead by sourcing and analyzing vast amounts of relevant customer data. This data uncovers customers’ online behavior, preferences, and main pain points that sales reps can leverage to tailor their outreach strategies.

For instance, Reply.io’s AI engine will analyze information from LinkedIn, web sources, and company websites for each prospect in your campaign. After that—it will generate tailored, humanized outreach based on that information, ensuring that each message closely aligns with each individual customer’s buyer journey.

Moreover, AI will create a tailored outreach sequence for each prospect, combining emails and follow-ups, LinkedIn touches, WhatsApp, SMS, and calls, all optimized for the best timing and likelihood of conversion.

Enhancing and completing sales data

While on the topic, AI in sales enablement has the power to source all relevant web sources for all kinds of relevant information to enhance all existing sales data and fill in all the missing pieces of the puzzle.

Besides automating this task, which would normally take sales reps a substantial chunk of their day, AI continuously monitors customer online behavior, providing businesses with real-time updated data, including behavioral, firmographic, technographic, and beyond.

As a result, AI virtually removes all guesswork in sales operations which empowers businesses to make the most revenue-driven decisions at the most optimal time, correctly prioritizing those leads most likely to convert.

Recording and analyzing sales calls

Next in line, we have sales enablement AI tools designed to significantly improve the effectiveness of sales calls, a no less important component of modern-day selling than emails.

These AI-powered conversation intelligence tools can record, transcribe, and analyze sales calls in real-time, identifying key discussion points, analyzing sentiment, and determining engagement levels.

These actionable insights in real-time empower sales reps to have a ‘cheat sheet’ with the most effective pitches and comments to address their customers’ unique concerns during those touch sales calls. .

The way these tools work is by using AI algorithms to detect patterns in conversations, highlight objection-handling techniques, and provide coaching recommendations both during the sales calls and afterward, offering actionable training based on real life conversations with prospects.

Intelligent training and onboarding

Speaking of training, AI enables businesses to provide initial onboard and continuous training programs, taking into account the unique strengths and weaknesses of each sales team member.

These AI tools can identify recurring mistakes and suggest improvement content, provide real-time coaching, address specific skill gaps, and continuously improve each rep’s sales skills over time to create a more powerful sales force.

Real-time analytics and forecasting

Analytics has always been a crucial element of sales, helping businesses create effective strategies, identify what works, what doesn’t, and areas of improvement, and no less importantly—better understand the market and their customers.

AI-powered analytics platforms continuously analyze historical and real-time data to provide customized performance analytics, which helps sales teams be more proactive in their activities.

But what’s even more important, AI has the magical ability to analyze all your sales and business data, couple it with market trends and other external information, and create accurate sales forecasts.

AI-driven sales forecasting helps sales teams set realistic targets, allocate resources effectively, detect any potential risks, and optimize their strategies based on concrete data, patterns, and analytics.

The 10 best AI sales enablement tools in 2025

Now it’s time for the fun part—let’s take a look at the 10 top AI sales enablement tools on the market, covering each revenue-facing sales activity discussed above. We’ll cover the unique features of each tool, how to leverage their AI for sales, and the main ways they enable modern sales teams to elevate their performance.

Jason AI – best for AI-powered outreach

AI sales agents are perhaps the most impressive sales tech out there at the moment, and it will probably stay that way for the foreseeable future. Think of them as literal AI employees that join your sales team and carry out virtually all sales processes with precision and efficiency.

One of the leading AI sales agents is Jason AI, which has completely transformed how businesses approach their outbound outreach. It leverages advanced natural language processing (NLP) to interpret and produce 100% humanized outreach, and machine learning (ML) to ‘learn on the job’ and become better with each and every interaction.

How Jason AI enables sales:

Automated outreach at scale → Jason AI fully automates sales outreach, creating tailored multichannel sequences for each unique lead with emails, LinkedIn touches, SMS, and more;
AI-powered responses → no less impressive is Jason AI’s ability to then autonomously handle prospect responses, including overcoming common objections, providing more information, and overall moving each prospect through their buyer journey.
Hyper-personalization → Jason AI leverages multiple data sources, including past interactions, company data, and social media activity), as well as engagement patterns to craft personalized messages for each prospect at all times;
Data-driven optimization → every interaction is thoroughly analyzed to identify what works best with each prospect to refine its messaging, continuously adapting to produce the best open, reply, and click-through rates;
Reply.io integration → when combined with Reply.io’s sales automation platform along with its own set of impressive AI tools (more on that below), Jason AI becomes even more powerful with AI variables, analytics, contact enrichment, and more.

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Reply.io – best for AI-powered sales engagement

Reply.io is an AI-powered sales engagement platform that automates the entire sales process, from identifying potential buyers to closing deals. With its native lead database, sales teams can build targeted prospect lists, and then leverage AI outreach campaigns to create tailored multichannel sequences with AI variables for hyper-personalization at scale.

On top of that, Reply.io users can enjoy premium email deliverability features, LinkedIn automation, contact enrichment, analytics, meeting scheduler, and powerful integrations.

How Reply.io enables sales:

Multichannel outreach → Reply.io completely automates and streamlines sales with conditional multichannel sequences including emails and follow-ups, LinkedIn messages and connection requests, SMS, and phone calls in a single platform;
AI-powered email personalization → with its brand new AI variables feature, Reply.io enables sales teams to hyper-personalize outreach at scale by dynamically adjusting email content based on recipient data, significantly improving engagement rates;
Sales intelligence & reporting → users can enjoy powerful analytics into their sales campaigns performance, empowering sales teams to refine their strategies based on data-driven insights:
Seamless integrations → Reply.io seamlessly integrates with the top sales tools on the market, including CRM platforms, sales intelligence platforms, and other AI products, enabling users to build a complete sales engine around its core platform.

Gong – best for AI-driven conversation intelligence

Gong is one of the leading sales intelligence platforms in the market, providing businesses with detailed AI-driven insights to help them make better and faster revenue-driven decisions.

With Gong AI, sales teams can pick up critical signals from customers during sales calls and beyond to help shape engagement strategies, generate tailored content for each unique lead, improve sales training over time, and last but not least—predict revenue outcomes.

How Gong AI enables sales:

AI-powered call analysis → Gong leverages its patented NLP algorithms to record, transcribe, and analyze sales calls in real-time, picking up conversation trends and buyer sentiment, handling objections, and optimizing sales effectiveness;
Deal intelligence → Gong AI also tracks the overall progress of all sales deals in the pipeline by analyzing the smaller, often overlooked nuances of conversations to identify why certain deals are progressing or stalling and help prioritize leads;
Coaching and training insights → by analyzing sales calls and deal progression, Gong offers actionable insights for all sales reps into the most effective tactics and improvement areas;
Predictive analytics & forecasting → Gong is known to be excellent at producing accurate AI-driven sales forecasts based on thorough analytics of all historical customer data, helping sales teams craft the most effective sales strategies.

HubSpot Sales Hub – best for AI-powered CRM

Sometimes it’s necessary for businesses to keep all their sales data under one roof, and this is where CRM platforms come into play. HubSpot Sales Hub is one of the leading AI-powered sales platforms that offers top-class CRM automation, lead management, and numerous AI-powered features that enable sales teams to close more deals on autopilot.

How HubSpot Sales Hub enables sales:

AI-powered lead scoring → HubSpot’s predictive analytics feature enables sales teams to automatically score leads based on their likelihood to convert, taking into account relevant data like past interactions and online behavior;
Smart email sequences → with Sales Hub, businesses can also leverage AI for their email outreach. HubSpot will suggest the most optimal email templates and timing for each case, as well as personalized messages. However, their outbound features are definitely less impressive than those of dedicated sales engagement tools like Reply.io;
AI chatbots & lead qualification → HubSpot specializes in inbound, and they reinforce this with their robust AI chatbots that are designed to capture, nurture, and qualify website visitors before adding them to the most optimal sales campaign;
Sales analytics & insights → Sales Hub also offers users AI-powered performance reports and detailed analytics that not only track campaign performance but also internal sales team performance.

Drift – best for AI chatbots & conversational marketing

While HubSpot merely includes AI chatbots in its sales suite, Drift is a specialized AI-powered conversational marketing platform with powerful AI chatbots designed for conversions.

Once they are trained on your product, brand, and audience, these AI chatbots capture and engage inbound leads with effective and humanized messaging, all aimed at accelerating the sales pipeline.

How Drift enables sales:

AI chatbots → Drift’s AI chatbots perfectly interact with website visitors, qualifying those most likely to convert based on predefined criteria, helping sales reps make the most of their efforts, This real-time personalized communication produces much better conversion rates compared to inbound forms used in the past;
Integration with sales & marketing tools: Drift seamlessly connects with CRMs like HubSpot and Salesforce, as well as email automation tools, allowing for smooth lead handoff and tracking;
AI-driven insights & analytics → Drift analyzes all of its conversations with inbound leads to identify any potential trends and opportunities that can improve the overall sales success, providing sales teams with actionable insights to improve conversion rates.

ZoomInfo Copilot – best for AI-powered sales intelligence

ZoomInfo Copilot is a brand new addition to an already comprehensive sales intelligence platform, one of the most trusted sources of business data in the market. Copilot’s AI features take it even further by providing numerous real-time intent signals, conducting company research on your behalf, and pinpointing leads who are the most likely to convert.

How ZoomInfo Copilot enables sales:

AI-powered lead discovery → ZoomInfo’s extensive business database enables sales teams to build targeted prospect lists and prioritize high-value prospects based on the most relevant intent signals and data points;
Automated data enrichment → Copilot’s AI works around the clock by continuously updating all existing lead and company profiles, ensuring that sales teams always work with the most accurate and complete data;
Intent data & buyer signals → ZoomInfo’s AI continuously monitors your prospects’ online behavior and looks out for any potential buying signals that could indicate a potential sale, enabling sales reps to engage with prospects at the right time;
CRM & sales tool integrations → ZoomInfo integrates with virtually all major CRM and sales engagement tools, fusing the power of AI sales intelligence and AI-powered outreach.

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Clari – best for AI-powered sales forecasting

Clari classifies itself as a revenue intelligence platform that specializes in providing sales, marketing, and RevOps teams with AI-powered predictive analytics and forecasting.

It’s a very comprehensive platform that leverages AI across the entire pipeline with AI-guided workflows, AI agents, AI action recommendations, and AI revenue insights.

How Clari enables sales:

AI-powered deal insights → Clari analyzes all kinds of internal sales data to pinpoint opportunities and alert when deals are at risk, enabling sales reps to stay on top of every prospect;
Automated sales forecasting → with its machine learning algorithms, Clari generates highly accurate revenue forecasts, reducing reliance on any kind of guesswork in strategic and everyday decision-making;
AI-driven coaching → Clari analyzes all sales revenue cadences to identify patterns in both successful and unsuccessful deals, offering data-backed training and recommendations to improve sales team performance;

6sense (6AI) – best for AI-powered sales intelligence (II)

6sense (6AI) is an AI-powered sales intelligence platform that helps businesses identify, engage, and convert sales prospects, especially useful for account-based marketing and sales.

One of the coolest features of 6AI is its AI-powered account identification which works by analyzing tons of external data to uncover which companies are actively researching solutions like yours.

How 6sense enables sales:

Predictive lead scoring & intent data → on top of analyzing data 24/7, 6AI puts that data to work by ranking accounts based on their likelihood to convert and picking up on any relevant intent signals for timely actions;
AI-driven personalization → another way 6AI puts sales data to work is by personalizing and automating all kinds of sales and marketing content, including emails, ads, and website copy, all aimed to increase engagement;
Sales Copilot → 6AI has its very own AI copilot that helps sales teams build better pipelines, personalize all sales interactions, and generate AI-driven account summaries for all high-level prospects;
Predictive modeling → with 6AI, users can expect deep insights into their buyers’ behaviors, helping sales teams identify the most appropriate time to initiate contact, align each message to the right stage of the buyer journey, and turn data into action.

Spekit – best for AI-powered sales learning and content management

Spekit is a traditional sales enablement AI tool that focuses on personalized, just-in-time learning and content management. It seamlessly integrates into existing workflows and offers sales reps immediate access to the exact knowledge and resources they need, precisely when they need them.

This AI tool is great for onboarding and training new sales reps, helping out seasoned sales reps with personalized content to help them more effectively handle objections, conducting sales calls and meetings, and providing customers with the most relevant sales materials.

How Spekit enables sales:

AI-powered content recommendations → Spekit analyzes sales meeting and email interactions and automatically surfaces relevant content like case studies, one-pagers, and any other internal documentation that sales reps can provide to prospects right there and then;
AI real-time assistant → With Spekit AI Assist, sales reps can ask questions and delegate tasks within any application in their tool stack and receive instant, accurate answers and research with supporting links;
Seamless integration with sales tools → the main reason that Spekit AI can help sales teams across any application is due to its seamless integration capabilities, which enables sales reps with real-time information without disrupting their workflow;
Real-time updates → Spekit also acts as a shared knowledge base for all things sales, enabling teams to communicate changes, share new resources, and mention key announcements directly within the software that sales reps are using at the time.

DocuSign AI – best for intelligent document management

Last in our lineup we have DocuSign AI—an established document management tool now powered with AI. While its functionality is pretty straightforward, it would probably be a great addition to all sales teams that deal with numerous contracts and agreements daily.

In a nutshell, DocuSign AI enables sales teams with faster deal closures, reduced risk, more informed and/or simplified document analysis, and improved compliance.

How DocuSign AI enables sales:

AI-assisted data extraction → DocuSign AI automatically extracts all important key terms, clauses, and data points from agreements, making it easier for sales teams to identify and analyze critical information;
Risk assessment → with DocuSign AI, sales teams can proactively identify any potential risks or anomalies in their agreements or contracts, enabling them to make the best decisions during every signing process;
AI-assisted review → DocuSign ensures each document enforces the top legal standards and compliances, simplifies approvals, and prevents delays by enabling sales reps to handle most contract-related issues on their own.

The future of AI in sales enablement

While AI has already transformed the way businesses engage with customers and vice versa, it’s safe to say that this is just the very beginning. AI tech will only keep getting more impressive, and those sales teams that manage to keep up and leverage them the best will come out on top.

One thing’s for sure though—in 2025, AI sales enablement software is no longer just an advantage, it’s an absolute necessity to stay alive in the modern business landscape.

These tools automate and enhance virtually all sales processes with precision and speed, bringing back to sales professionals their core job—building meaningful relationships with customers and closing deals.

Now is the time to leverage AI to supercharge your sales team, because the future of sales is undoubtedly AI-driven, the only question is—will your team be ready?