Top 13 Sales Acceleration Software to Try in 2025

Your sales rep finds a lead on LinkedIn, pulls data from two tools, drafts an email, checks the CRM, and that’s 30 minutes gone before the first touch.

That’s the reality of B2B sales in 2025.

Reps now spend nearly 70% of their time on nonselling tasks. That’s not selling—that’s lag.

Sales acceleration software changes that. It speeds up every stage of the pipeline by automating boring, repetitive tasks, so reps can focus on what actually drives revenue: selling.

In this guide, we’ll break down how sales acceleration tools work, which ones are worth your time, and how to pick the right stack for your team.

If your reps are racing the clock every day, this one’s for you.

Why should you care about sales acceleration in 2025? 

The short answer? It takes 387 days for a B2B sales cycle to close. 

The long answer is that sales pipelines are more convoluted than ever. Reps have to navigate more decision-makers, fragmented outreach channels, and outdated lead databases, all while staying compliant with laws like GDPR and SOC 2.  

That’s why sales acceleration matters now more than ever. It helps you stay competitive in an environment where response time decides the deal.

Imagine this: your reps log in to find a live lead list—filtered by updated buying intent, enriched in real time, and already queued in their email sequences. Outreach begins within minutes.

Still not enough? AI SDRs like Jason AI can handle outbound 24/7, so remote teams can work async and still maintain velocity.

If you want to stay competitive, it starts with smarter tools.

What features should you look for in CRM and sales acceleration software? 

As you’ll see later in the article, CRM sales acceleration software comes in many forms. Some want to speed up the whole cycle, while others focus on key bottlenecks. 

No matter what features you prioritize, these are the core features you should look for:

Feature	Why it matters	What to look for
Lead enrichment	Keeps your data fresh and accurate	Real-time updates, verified sources
Email sequencing	Boosts response rates	Multi-step flows, logic triggers, reply tracking
Call tracking & analytics	Shows what’s working (and what’s not)	Call recordings, sentiment, CRM sync
CRM integration	Keeps everything in sync	Bi-directional sync, native integrations
Automation	Saves hours every week	No-code workflows, smart triggers

And here are a few more details:

Lead enrichment and contact discovery

Sales prospecting is easily the most time-consuming task. It’s also easy to get wrong because buyer roles and intent change constantly. 

Say you email a VP at a SaaS startup, only to have it bounce. Last time you checked, the profile was ideal and the email was valid. Confused, you open LinkedIn: they’ve switched companies.

A good sales acceleration tool can flag that instantly. With access to verified databases and real-time updates, it keeps your lists clean, improves deliverability, and saves hours on contact discovery.

Email sequencing and follow-ups

Most leads won’t respond to the first email. 

Good sales acceleration tools let you build multi-step email sequences that feel personal and high-effort. Reps can stagger outreach over days, adjust timing based on opens or replies, and fine-tune tone to improve conversion. 

Look for platforms that let you customize logic without writing code, connect to your CRM to pull lead data into messages, and give you visibility into reply rates, bounce rates, and warm-up health.

Call tracking, analytics, and reporting

Calls are where deals move forward, but without tracking, your reps are flying blind.

Pick a sales acceleration tool that can record calls, log outcomes, and sync activity to your CRM automatically. You get visibility into what was said, how long reps spoke, and whether follow-ups happened.

More advanced platforms offer coaching insights like talk ratio, sentiment analysis, or keyword triggers.

With the right tool for iteration, the team learns faster and closes faster.

CRM integrations and automation

A strong sales acceleration tool connects natively with your CRM and acts as a workflow layer on top.

That means no API hacks or manual data entry. Instead, pipeline data flows bi-directionally: activities, contact fields, and deal updates stay synced across platforms.

You can trigger automations like moving a deal stage when a call connects or assigning reps when a reply hits.

Look for tools with native support for CRMs like HubSpot, Salesforce, or Pipedrive, and that play well with Zapier, Make, or custom webhooks.

What are the best sales acceleration software to try in 2025? 

If your team is looking to speed up deal flow, qualify leads faster, or reduce manual follow-ups, the right tools can make a big difference. Here are some of the top sales acceleration platforms worth exploring in 2025, each designed to help your team move faster and close smarter:

Tool	Best for	Standout feature	CRM integration	Learning curve
Jason AI	Fully autonomous outbound	AI-generated multichannel sequences	Yes	Medium
Reply.io	Controlled email outreach	AI Variables for personalization	Yes	Medium
Persana AI	Lead gen with intent signals	Real-time semantic enrichment	Yes	Low
Captain Data	Multi-source data extraction	400+ prebuilt workflows	Yes	High
Clay	Power-user personalization	AI research + dynamic outreach	Yes	Medium-High
Groove	Salesforce-native teams	Omnibar & Flows	Yes (native SF)	Medium
Lavender	1:1 email personalization	Real-time coaching	Yes	Low
Gong	Pipeline insights + coaching	Call intelligence & forecasting	Yes	High
Generect	B2B lead discovery	Always-verified live database	Yes	Low-Medium
Close	High-velocity inside sales	Unified inbox & Power Dialer	Yes	Medium
Attio	Flexible CRM for startups	AI research agent + automation	Yes	Low
Calendly	Instant scheduling	Smart routing & reminders	Yes	Low
Vidyard	Personalized sales videos	AI video agents & tracking	Yes	Medium

And now, let’s show you the details:

Jason AI SDR = best for fully autonomous outbound

If you’re spending too much time building lists, writing emails, and chasing prospects, Jason AI SDR can take over the busywork

It’s a fully autonomous sales development assistant—not just a tool, but a system that thinks, writes, and acts like a high-performing SDR. Once it’s up and running, Jason can generate and convert your pipeline without constant oversight.

Here’s how it supports sales teams across every stage of the outbound motion:

Intelligent targeting 

Jason starts by learning your business. It analyzes your product, messaging, and value proposition to understand who you’re selling to and why they should care. Based on this understanding, it builds a tailored Ideal Customer Profile (ICP) to guide its outreach strategy.

It then taps into a database of over one billion global contacts, including more than 220 million U.S. leads and 15 million U.S. companies. Jason layers in real-time intent signals like hiring activity, technology adoption, and behavioral cues to prioritize prospects who are more likely to buy.

You can also upload your own account lists, and Jason will enrich them with contact details and trigger events. Whether you’re running a targeted ABM campaign or testing new verticals, Jason ensures your outreach starts with the right people.

Multichannel engagement

Jason doesn’t limit itself to email. It engages prospects across email, LinkedIn, and phone, stitching together these touchpoints into seamless, high-converting sequences. The multichannel approach boosts your chances of landing in front of the right buyer at the right time.

Each sequence is designed to feel personal, not robotic. Jason adjusts the tone and language depending on the recipient’s region or preferences, ensuring your outreach never feels generic. You can easily tweak sequences to reflect specific campaigns or messaging strategies without starting from scratch.

Its Evergreen mode keeps the sequence alive by continuously adding new prospects that match your ICP. That means you’ll never run out of leads—Jason fills the top of the funnel on autopilot and keeps your pipeline fresh and consistent.

AI personalization at scale

What really sets Jason apart is how well it personalizes outreach. It goes beyond just name and job title. Jason pulls insights from social media profiles, recent posts, company websites, tech stacks, and more to tailor each message.

You can feed Jason your product’s key pain points, proof points, case studies, and core value propositions. From there, it crafts messaging that resonates—not just with the company, but with the individual. It can also generate unique LinkedIn messages and call scripts that align with your strategy and campaign goals.

Thanks to enriched data like job history, recent activity, and company updates, Jason ensures each email feels like it was handcrafted by a human rep. And yet, it does it at scale—whether you’re targeting dozens or thousands of leads.

Reply handling

Once the messages are out, Jason handles replies, too.

You can run in Autopilot mode, where Jason detects the context of a response and crafts a relevant reply. Whether a lead asks for more info, wants to book a call, or raises an objection, Jason keeps the conversation going without delay.

Prefer more control? Use Copilot mode. Jason will still draft responses, but you’ll review and approve them before they’re sent. It’s especially useful for complex objections or sensitive conversations, giving you AI speed without sacrificing human judgment.

Meeting booking

When a prospect is ready to talk, Jason handles the logistics seamlessly. It checks your calendar in real time and offers conflict-free slots based on your availability and the contact’s time zone or preferences.

It also interprets replies intelligently. If someone asks to reschedule, suggests a time, or shows hesitation, Jason knows how to respond.

With Google Calendar integration, your booked calls land exactly where they need to, and you stay in the loop without the back-and-forth.

Jason AI SDR pros 

• Train Jason by creating AI SDR playbooks
• Craft messages in your preferred tone 
• Communicate with prospects in a language they’re comfortable with

Jason AI SDR cons 

• There’s a learning curve for beginners

Reply.io = best for controlled, targeted outbound

While Jason AI SDR offers a fully automated outbound engine, Reply.io is built for sales teams that want more control over every part of the process. If you prefer to fine-tune your targeting, craft your own messages, and keep your hands on the wheel, Reply is the tool for you.

It’s a powerful sales engagement platform that helps you connect with prospects at scale, but on your own terms. From contact sourcing to email personalization to deliverability optimization, Reply gives you the structure to scale and the flexibility to stay in control.

Precision targeting with Findy

Reply’s built-in prospecting tool, Findy, makes it easy to source high-quality leads that match your ideal customer profile. Powered by AI, Findy lets you filter contacts by role, company size, tech stack, industry, and other firmographic or behavioral signals.

It’s fast, intuitive, and built directly into the platform, so you can go from lead discovery to campaign launch without switching tools. You can also vet each contact manually before they’re added to a sequence, giving you full confidence in every list.

Findy is perfect for teams running high-intent outbound campaigns, ABM plays, or niche vertical targeting where accuracy is everything.

Since Apollo is one of the most commonly used tools for this use case, here’s a curated list of Apollo alternatives that break down what else is out there.

Hyper-personalization with AI variables

One of Reply’s most powerful features is its AI Variables engine. Unlike basic personalization fields, AI Variables dynamically pull unique context for each contact, including job descriptions, recent activity, company updates, and industry-specific pain points.

You can use these variables to automatically tailor your messaging at scale, without sacrificing quality. Think: emails that mention a prospect’s exact role, their company’s latest news, or challenges specific to their sector—all generated in real time.

It lets you personalize hundreds of emails as if you wrote each one by hand. And since you can review and edit the output before sending, you never lose control over tone, accuracy, or relevance.

Built-in deliverability toolkit

Deliverability is where most outbound tools fall short, but Reply doesn’t treat it as an afterthought. Its built-in Email Deliverability Toolkit helps you land in the inbox consistently, even at high volumes.

Features like warm-up, inbox rotation, domain reputation monitoring, and spam scoring are built into the core platform. You can track sender health, detect issues early, and fix problems before they impact campaign performance.

For teams managing multiple inboxes or scaling outbound fast, this toolkit removes a lot of the usual friction and uncertainty.

Reply.io pros:

• Integrates smoothly with major CRMs like HubSpot and Salesforce
• Offers clear insights into campaign performance metrics such as open rates, click-throughs, and reply tracking
• The setup process as fast and intuitive, so you can start campaigns with minimal friction

Reply.io cons: 

• Mastering advanced workflows, branching logic, or detailed analytics can require time and effort

When comparing different sales engagement tools, you may also want to explore how platforms like Salesloft differ in terms of structure and customization. Here’s a detailed Salesloft review to help you clarify the trade-offs.

Persana AI

Persana’s AI agents track over 75 real-time data signals to automate prospecting and lead nurturing. If you need to speed up lead gen and signal-based selling without losing multi-channel personalization, Persana AI is worth a look. 

Persana AI pros:

• Automate the bulk of the sales development process with Persana AI agents: Perry (inbound), Nia (outbound), and Alex (RevOps)
• Persana connects with multiple data providers and recognizes semantic intent (PersanaVector) to build accurate profiles, which they claim to have a higher match rate than Apollo or Zoominfo
• All paid plans include unlimited users, along with a credit rollover system

Persana AI cons:

• Product UI and feature roadmap aren’t consistent, which might drive away users 
• Limited lead list filtering and segmentation options—not yet ready for enterprise users

Captain Data

If slow and scattered prospecting is holding you back, Captain Data might solve that. It automates lead extraction, enrichment, and routing from 30+ sources, including LinkedIn, Google Maps, and Salesforce, so reps can start using high-intent leads directly within the CRM. 

Captain Data pros:

• 400+ prebuilt workflows help sales, marketing, and ops teams extract and sync enriched lead data fast
• Track  buyer intent signals, like job changes, LinkedIn activity, and engagement patterns for real-time outreach 
• Reduce time spent on manual entry by integrating Captain Data with HubSpot, Salesforce, Indeed, Make, and Google apps

Captain Data cons:

• Steep learning curve for building custom workflows. Anything beyond templates might  require support 
• Plans might be too expensive for smaller teams 

Clay

Clay is one of the most popular tools in this list, but it has earned the hype. It combines AI research, real-time enrichment, and automated personalization, so your reps can engage high-intent leads faster, without bouncing between tools.

Clay pros:

• Be it a recent funding news or a company milestone, Claygent crawls and pulls insights from data  sources to eliminate manual prospecting
• With Clay, you can automate data ingestion, CRM sync, lead scoring, segmentation, and outbound assignment, all the while adapting to intent changes in real time
• Flexible enough for power users to build advanced logic-driven workflows, custom enrichment stacks, and API-based automations

Clay cons:

• High-volume workflows burn through credits fast, so be wary of surprise costs
• Debugging broken automations can be slow and tricky

Groove

If your sales team lives in Salesforce and needs to move faster without breaking workflows, Groove is for you. It automates multi-channel outreach, syncs perfectly with Salesforce, and keeps reps focused on deals instead of data entry.

Groove pros:

• Native Salesforce integration with real-time sync, custom fields, and workflows, so nothing gets lost or delayed
• Groove flows let you build multi-touch sequences that adapt to behavior and intent, helping reps stay consistent 
• Groove’s Omnibar works seamlessly with Gmail and Outlook, letting reps manage outreach without constantly switching tools

Groove cons:

• Occasional bugs and sync delays disrupt momentum and require manual fixes
• Onboarding new team members can be time-consuming 

Lavender

Bad email open rates and sequences often slow down sales pipelines. Lavender is an AI email coach that fixes your drafts with personalized data, so reps can send better emails, faster. 

Lavender pros:

• Get real-time email scoring on clarity, tone, and spam risk, letting reps improve messages that are more likely to convert
• Personalization assistant brings in social insights, news, and personality cues to craft intros that shorten discovery cycles
• You can integrate Lavender with Gmail, Outlook, HubSpot, Apollo, and Outreach to get feedback directly inside the tools

Lavender cons:

• AI suggestions can feel surface-level or formulaic, especially compared to more configurable writing tools
• Not built for mass outreach or sequencing. Better suited for reps sending 1:1 messages, not high-volume campaigns

Gong

Even though Gong made its name as a revenue intelligence platform, it has features to expedite your sales pipeline. It captures calls, emails, and meetings to surface real-time insights, automate follow-ups, and give momentum to hard-to-crack deals.

Gong pros:

• AI agents like Tasker and Composer generate next steps, draft follow-ups, and pull highlights from customer calls, so reps can act fast without manual work
• With Gong’s forecasts, you can spot at-risk deals and improve forecast accuracy using real-time pipeline signals
• Deep integrations with Salesforce, HubSpot, Zoom, Outlook, Slack, and more let teams access Gong insights without switching platforms

Gong cons:

• More expensive than most tools listed here, plus no free trial 
• Steep learning curve. Teams often need training to make full use of analytics and features

Generect

Unlike Gong, Generect is laser-focused on one task: helping you speed up B2B lead generation and validation. It gives sales and agency teams real-time access to enriched contact data, filtered down to intent and tech stack.

Generect pros:

• SDRs get access to a live, always-verified B2B database with smart filters by title, industry, location, or buying intent
• With AI-powered email finder, you can find and verify corporate emails with high deliverability to reduce bounce and expedite outreach 
• Integrates with Salesforce, HubSpot, and Pipedrive to streamline data flow between your CRM, outreach tools, and LinkedIn

Generect cons:

• Limited customization for advanced routing or multi-step workflows
• Filter stacking and segmentation take time to learn, especially for newer SDRs or junior marketers

Close

Close is a great shout for inside sales and high-velocity outbound teams looking to shorten deal cycles. It’s ideal for fast-growing companies that want to unify pipeline views without getting into complex CRM bloat.

Close pros:

• Close features a multichannel inbox that allows reps to call, email, text, and book Zoom meetings from a single dashboard, speeding up follow-ups and removing tool fatigue
• With Power Dialer analytics, you can improve call coaching  while scaling outreach 
• Broad integrations across HubSpot, Calendly, Slack, Clay, Zoom, Klaviyo, JustCall, Make, Zapier, and others so reps can plug in and start fast

Close cons:

• Limited customization in reports and views makes it harder for complex sales orgs to tailor workflows
• Pricing is high for startups, especially with no free tier and add-ons for advanced calling features

Attio

While Close isn’t an affordable sales accelerator for small teams, Attio surely is. It’s built for startups, SMBs, and agencies that need flexible, automated, and collaborative sales workflows without the complexity of legacy CRMs.

Attio pros:

• Attio’s AI research agent automatically enriches leads with company info, roles, LinkedIn profiles, and decision-maker data, so your reps can start conversations faster
• Automation engine enables smart workflows based on deal stage, custom fields, or natural-language triggers—automating follow-ups, task creation, and status updates across the pipeline
• With a fully customizable, Notion-like interface, it’s easy to build pipelines, databases, and views for specific GTM strategies 

Attio cons:

• Limited admin controls and role permissions might hinder larger teams with complex data governance 
• No native Crunchbase or LinkedIn Sales Navigator integration, which means you have to manually import CSV data for enrichment  

Calendly

While not a strictly sales-focused tool, Calendly can automate call scheduling to speed up sales cycles and reduce back-and-forths. From first touch to closed deal, SDRs, sales teams, and agencies can simplify scheduling across the entire funnel.

Calendly pros:

• Routing forms instantly qualify inbound leads from web forms and auto-route them to the rep’s calendar, turning traffic into booked meetings without manual triage
• You can set up Calendly’s round-robin assignment, along with collective, and priority-based routing for load balancing  and faster speed to lead 
• Automated workflows handle reminders, follow-ups, CRM updates, and no-show reduction. This gives teams control over pre/post-meeting engagement while tracking scheduling performances

Calendly cons:

• Some integrations might break after updates, occasionally requiring Zapier bailouts
• Users often complain about Calendly’s slow support and generic responses

Vidyard

Vidyard takes sales acceleration to a new level by personalizing outreach videos and overcoming inbox fatigue. You can create high-impact SDR personas at every pipeline stage.

Vidyard pros:

• Agentic AI video workflows auto-generate and send personalized videos based on prospect actions (like demo requests or page visits)
• Reps can use AI avatars to create hyper-realistic videos, personalized with tokens and scripts in 25+ languages
• Thanks to deep integrations with Gong, HubSpot, Salesforce, Zapier, and other tools,  reps can embed videos directly into outbound emails and sync analytics into CRMs

Vidyard cons:

• Standout features like avatars, automation, and CRM syncing are paywalled behind expensive plans 
• Limited in-app editing tools force teams to look for third-party video editors for customization

How do you choose the right one for your team?

As you can see, sales acceleration tools come in many forms. They approach sales pipelines differently, and their target users vary. A lot. 

So, which one should you pick? All of them certainly make strong cases for themselves. The key here is to look inwards. 

Team size and sales process

What if your team is small and not primed for complex workflows? Captain Data or Gong might not be your best bet. 

What if your reps are more inclined towards email outreach than videos? Lavender might work better than Vidyard. 

Hold internal audits to understand goals, talk to stakeholders about use cases, and narrow down through a process of elimination. 

Budget and tech stack compatibility

Even though Zapier and Make smoothen out tech stacks, it’s still better to gauge compatibility. If you’re not into the Salesforce ecosystem, Groove might not suit you. Similarly, you might have a better experience with Reply.io, thanks to its massive integration support. 

The same goes for the budget as well. If your sales team is small and operates on a tight budget, going all in with Gong or Clay doesn’t make sense. Prioritizing finances over shiny new tools will save you in the long run.

Focus on inbound, outbound, or full-cycle sales

Few tools focus on speeding up stages in the pipeline, while others accelerate the entire pipeline. For example, Lavender, Generect, and Calendly focus on email outreach, lead qualification, and scheduling, while Reply.io offers full-scale service, and Jason AI SDR automates tasks for you. 

Identify the challenges you’re facing and what success looks like for you. Once you know exactly what your sales reps need, you can go with the right tool.

Can you use more than one tool together? 

Sales acceleration isn’t always a one-tool game. In fact, stacking tools can multiply your results, as long as they’re built to work together.

Stacking tools for better performance

Most sales teams use a combination of tools to cover different parts of the sales cycle. One might handle enrichment, another email outreach, and a third for call tracking or analytics. Just because you use Lavender to speed up emails, doesn’t mean you shouldn’t use Persana for lead gen. 

The ultimate goal is orchestration. When each tool handles a specific job well, your pipeline moves faster without bloating your workflow.

Integration with CRM, email, calendar, and VoIP

For tool stacks to work, integration is non-negotiable. The best sales acceleration platforms plug directly into your CRM (like HubSpot or Salesforce), sync with email and calendars (like Gmail or Outlook), and support VoIP tools (like RingCentral or JustCall). This reduces manual work and ensures every touchpoint (emails, calls, meetings) is tracked in one place.

Examples of common tool combos

Automation is the essence of sales acceleration. Here are a few examples of tool combos that might nudge you in the right direction:

Combo	Why it works	Use this when…
Clay + Jason AI	Clay finds and enriches leads, Jason runs outbound	You want full automation from list to inbox
Captain Data + Attio	One pulls data, the other keeps it moving	You need fast workflows with clean handoffs
Reply.io + Calendly	Sequencing + no-hassle scheduling	Your reps need to engage and book faster
Persana AI + Vidyard + Close	Intent-driven outreach, personalized videos, clean CRM	You’re running full-cycle outbound

What should you avoid when picking a tool? 

Ready to arm your sales team with powerful acceleration tools? Hold on. 

Here’s what to watch out for:

Tools with hidden costs or rigid contracts

Many tools lure you in with affordable plans, then charge extra for core features like integrations, reporting, or additional seats. Others lock you into 12-month contracts with little flexibility. 

Always trial the platform first, read the fine print, and compare pricing tiers carefully.

Overlapping features you don’t need

Stacking tools with similar functions, like using two sequencing platforms or multiple CRMs, leads to confusion and wasted spend. In our example combos, we have suggested tools that complement each other. 

If one platform can handle enrichment, outreach, and follow-ups well enough, don’t overcomplicate it.

Poor support or outdated UI

Sales teams move fast. A tool with clunky UX, slow loading times, or minimal onboarding support will kill momentum. Prioritize platforms with intuitive interfaces, active communities, and responsive customer success teams. Bonus points if the tool improves visibly over time.

Final thoughts: What’s next in sales tech? 

Thanks to AI agents, sales tools have reached a point where wasting hours on manual tasks just doesn’t make sense. 

In 2025, expect tools to go beyond automation and into prediction: suggesting next steps, highlighting risks, and adapting in real-time to deal and buyer signals. Tools like Jason AI SDR span across email, voice, video, and chat, so reps can meet prospects wherever they are. 

The tech is here. The real world value is proven. The only question left—are you ready to accelerate?

Frequently asked questions about sales acceleration software:

1. What is sales acceleration software?

Sales acceleration software helps sales teams work faster and smarter by automating outreach, enriching leads, tracking engagement, and optimizing follow-ups. Unlike CRMs that store data, these tools actively push deals forward by improving speed, visibility, and personalization across the sales process.

2. How do these tools help close deals faster?

They automate repetitive tasks, personalize outreach at scale, and give better visibility into deal progress, follow-ups, and buyer intent—speeding up every stage of the sales cycle.

3. Can sales acceleration tools work with my CRM?

Yes, most tools integrate with popular CRMs like Salesforce, HubSpot, or Close to sync contacts, track activity, and automate workflows without manual data entry.

4. What features should I look for in sales acceleration software?

Look for lead enrichment, email sequencing, call tracking, CRM integrations, analytics, and automation features that match your sales process and team size.

5. Do small sales teams need sales acceleration tools?

Absolutely. Even lean teams benefit from automation and real-time insights. The right tool can reduce manual work, improve outreach, and help reps close more deals with less effort.