10 GTM AI Strategies & Tools That Skyrocket Growth in 2025

Eugene Suslov 11 Apr 2025

There’s no easy way to say this, but …the go-to-market (GTM) playbook you’ve been planning around is out of date.

The days you could ride on strategies such as an AIDA sequence, static funnels and PR to launch your new product are sunsetting. Fast.

AI is rewriting GTM and quickly becoming an integral part of sales and marketing.

Do you know what this means? You must start using AI to enhance your GTM strategies, or you risk being left behind.

This post breaks down how you can plug AI into your GTM strategy to turn things to your advantage.

We’ll also tell you the best AI sales automation tools for GTM and much more.

But first,

What does GTM mean in 2025?

In 2025, a GTM strategy will be more than just a launch plan. It’ll be an evolving AI-powered blueprint.

Although the core principles of GTM will remain the same—defining your offer, targeting the right audience, and aligning teams— AI will transform the implementation process.

AI will allow GTM teams to identify niche customer segments quickly, refine messaging at scale, gather real-time feedback, and adjust strategies on the fly.

Going forward, GTM teams will be able to adapt and optimize campaigns based on continuous data instead of following the same old rigid timelines or static methods.

In 2025, GTM strategies will become more agile and personalized.

AI will help businesses fine-tune product positioning, anticipate market shifts, and deliver relevant experiences for each customer.

Over time, traditional one-size-fits-all approaches will become obsolete as we settle into the “new normal.”

What parts of GTM can AI enhance?

AI can improve nearly every part of your GTM strategy.

That said, here are some practical ways GTM leaders can use AI to gain a competitive edge.

Customer research and segmentation

AI will take your customer data and run with it. It’ll find patterns and niches that would take weeks, or even months, to compile.

Now, with the help of AI, sales and marketing teams can pinpoint the customers interested in your product, enabling you to tailor your GTM strategy with laser precision much faster.

AI also makes customer segmentation more accurate and dynamic. It allows you to run an adaptive campaign that can change with trends.

As a result, your marketing efforts will always be targeted and relevant, resulting in higher engagement and more conversions.

7 prompts that triple reply rates

Most people use ChatGPT the lazy way. This guide shows you the prompts and personalization tricks that turn robotic AI emails into reply-worthy messages. Plus: subject lines, hooks, and CTAs that get prospects clicking.

Messaging and content creation

GTM teams can use AI to create content that speaks directly to your customers, whether it is an email, ad copy, or social media post.

It’ll also allow you to analyze what resonates with different audience segments and create personalized messages. And the beauty of it is that you can use AI to generate content at scale.

Channel and campaign optimization

The fact that AI can analyze data in real time means a couple of things.

One, sales and marketing teams can tweak things like ad targeting and bidding strategies or switch up content without waiting days for reports.

Two, AI can continuously monitor your campaigns and detect shifts in audience behavior or market conditions, allowing you to optimize your marketing budget.

In addition, you can use AI to determine which channels resonate best with specific customer segments. This allows teams to make more informed decisions about where and when to distribute content.

Sales enablement and lead qualification

With AI doing the heavy lifting, sales teams no longer need to waste time chasing down leads that aren’t likely to convert.

Why? Because AI can analyze interactions and behaviors to determine which leads are ready to buy and rank them in order of priority.

The ripple effect is that your sales team can prioritize high-potential leads, significantly speeding up the process and increasing their chances of closing the deal.

Forecasting and pipeline management

AI enhances sales forecasting and pipeline management by predicting future sales trends based on historical data and market analysis.

Its predictive capability allows businesses to allocate resources, anticipate market shifts, and make strategic decisions.

Furthermore, AI-driven forecasting offers a data-backed outlook, enabling teams to set realistic sales targets and better manage the lead pipeline.

How do you build an AI-powered GTM strategy?

Adopting AI for your GTM strategy is one thing. However, you’ll need a well-calculated implementation process to achieve real results.

Here’s how to build an AI-powered GTM strategy from scratch.

Step 1: Define clear GTM goals

Goals. That’s where it all begins.

Ask yourself; what am I hoping to achieve with the GTM strategy? Do you want to:

Increase demo bookings?
Get more qualified leads?
Shorten your sales cycle?
Enter a new market?

The more you nail the specifics, the better.

Avoid vague goals like “use AI to improve marketing.” Be precise. For instance, “We want to grow trial signups by 25% this quarter.” That’s super specific. And it gives you something to measure.

Once you have figured out this part, it becomes easier to determine other elements, such as what tools to use, which parts of the funnel to focus on, and which teams to involve.

Step 2: Identify where AI fits in your funnel

Now that you’ve set your goals, closely examine your funnel.

Where are the leads dropping off? Where is your team stretched too thin? Where are reps spending time on tasks that could be automated?

This is where an AI tool like Jason AI SDR can come in handy.

Jason fits right into your funnel, handling tasks such as cold outreach, follow-ups, objections, and lead nurturing. That frees your sales team to focus on warm leads and live conversations.

Think of Jason as your full-time SDR who never forgets what to say, never misses a follow-up, and is always on message (more on what Jason can do in the sections below).

Pro Tip: You don’t need to add AI across your whole funnel all at once. Start with outbound. Train your AI tool using what’s already working. Let it take on the manual work while you test the results.

If the impact is positive— more replies, better meetings, less busywork — you know you’re on the right track.

Step 3: Align sales, marketing, and product teams

You can’t fix a misaligned team, even with the best AI sales automation tools for GTM.

Therefore, ensure your sales, marketing, and product teams are on the same page before integrating AI. That means:

Clear definition of your target customer
Shared understanding of your main message
Agreement on what counts as a success

You can, for instance, hold a short working session and map out the entire customer journey from awareness to purchase. This gives everyone a view of where they fit in and where AI might help.

When teams are aligned, choosing the right tools and, more importantly, saving time is easier.

Step 4: Integrate the right AI GTM tools into your stack

You don’t need every AI tool you can find. Instead, pick a few that work with your current systems. Look for tools that:

Connect to your CRM and email tools
Share data across teams
Can reduce manual work

In addition, the tools should support your workflow, not create unnecessary steps.

And, as a rule of thumb, ensure someone owns the setup and checks in often. AI needs clean data and regular updates to remain useful.

Step 5: Test, measure, optimize

Once the tools are in place, track how they’re performing. Look at both the numbers and the feedback from your team.

Ask questions like:

Are we closing deals faster?
Are fewer leads going cold?
Is AI making things easier or harder?

While you’re at it, review results every few weeks. Then, implement changes based on what you see. Also, remove tools that aren’t helping and double down on the ones that are.

After all, using GTM AI software is about steady progress, not perfection.

What are the top AI tools for GTM in 2025?

Not every AI platform is worth your attention if you want to build a GTM strategy that works.

That said, we handpicked the best AI sales automation tools for GTM.

But before we get to the finer details, here’s a table summarizing what these tools can do.

GTM AI tool	Key features	Best for
Jason AI SDR	Adaptive outreach, playbooks, persona-based offers, knowledge base, conditional sequences, smart filters	Automated, high-quality sales outreach at scale
Breeze Intelligence	Real-time buyer intent, enriched profiles, CRM enhancement, HubSpot integration	Faster lead qualification, accurate CRM data
Generect	Real-time ICP validation, lead enrichment, email validation, “hidden” lists, LinkedIn integration	Fast prospecting, cleaner lead lists
Jasper	90+ content templates, brand style guide, AI doc editor, image generation, martech integrations	Scalable content creation, marketing enablement
Copy.ai	Prospecting cockpit, content generation, RevOps automation, custom workflows, 2,000+ integrations	Centralized GTM automation across sales, marketing, and ops
Ahrefs	Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, AI content grader/helper	SEO-driven GTM strategies, content and PPC optimization
ChatGPT	GPT-4 AI assistant, research and summarization, custom GPTs, code execution, content generation	Flexible support across GTM functions
Reply.io	Audience discovery, multichannel sequences, AI SDR, unified inbox, scheduling, deliverability tools	Multichannel outreach, AI-led prospecting, high email deliverability
Gong	Conversation intelligence, pipeline forecasting, coaching, churn risk detection, initiative tracking	Forecast accuracy, rep full-funnel performance insights
Clari	Revenue orchestration, pipeline visibility, deal scoring, AI forecasting, full GTM alignment	Unified revenue execution and planning across the GTM framework

Jason AI SDR

Jason AI SDR is a top-rated GTM AI platform if you’re in for a solution that can run outreach with human-level accuracy.

It replaces static cold campaigns with adaptive, hyper-personalized conversations that feel like your best SDR wrote them.

It boasts Playbooks, a feature that allows GTM teams to map Jason into their sales style and ensure consistent messaging across all channels.

Meanwhile, Offers allows SDRs to position products differently for each persona or industry, giving every lead a message they can resonate with.

And there’s the Knowledge Base, which turns Jason into a product expert. Jason SDR can also handle objections and questions without a sales rep intervening. How about that!

You also get features like Conditional Sequences and Smart Filters to ensure your outreach is always relevant, timely, and effective—even at scale.

For GTM teams, having Jason SDR do the heavy lifting means faster testing, better segmentation, and more qualified leads flowing into the pipeline by the minute.

Jason AI SDR pros:

Automates personalized outreach across personas
Speeds up GTM execution with fewer resources
Maintains messaging quality at scale
Adapts to shifting campaign goals in real time

Jason AI SDR cons

Requires ongoing updates. But then again, that’s a standard with all AI GTM tools

Want to see Jason SDR in action?

Breeze Intelligence

Breeze Intelligence promises to level up your GTM strategy by turning your CRM into a source of actionable insights.

The platform uses AI to track site visitors’ behavior, making it easy for GTM teams to identify buyer intent and, more importantly, qualified leads.

With access to over 200 million enriched buyer and company profiles, Breeze Intelligence allows your sales and marketing teams to start every campaign on the right data footing.

You can also use the platform to build smarter segments, shorten forms for better conversions, and tailor outreach based on fresh, real-time data..

Breeze Intelligence pros:

Real-time buyer intent signals for better timing
Rich data profiles eliminate manual lead research
Higher form conversion through autofill
HubSpot integration

Breeze Intelligence cons:

Built to benefit teams already using HubSpot CRM

Generect

Generect is built for go-to-market teams looking to supercharge their pipeline velocity.

Generect validates and matches Ideal Customer Profiles (ICPs) in real time. It helps you identify the right companies, pinpoint decision-makers, and find verified corporate emails.

With what it can do, plugging Generect into your GTM strategy can translate to faster targeting, lower bounce rates, and more booked meetings. This is a huge plus, especially for early-stage startups, agencies, or high-volume SDR teams.

Generect gives you the best of both worlds—the speed and scale of automation, plus real-time data that helps your team focus on the right leads.

Generect pros:

Pinpoint-accurate ICP search for better targeting
Real-time lead validation reduces bounces and spam risk
Corporate email finder = instant prospecting fuel
Integrates with LinkedIn, CRMs, and outreach tools

Generect cons:

It may not be as helpful for teams relying on inbound or content-driven GTM strategies

Jasper

Jasper is a full-stack AI platform with tools to help GTM teams produce high-quality content faster.

With tools like a marketing-trained doc editor, AI chat, image generator, and 90+ prebuilt content apps, Jasper can write blog posts, landing pages, product descriptions, and everything in between.

Unlike most AI-powered writers, however, Jasper also includes a brand style guide that locks in tone and messaging. That way, even non-writers can produce consistent assets.

In addition, the platform can integrate with your martech stack (such as CMS, CRM, and social).

Besides helping GTM leaders ease content bottlenecks, Jasper can standardize brand execution and scale campaign production across teams.

Jasper pros:

90+ ready-to-use marketing content templates
Centralized brand voice and tone controls
Reduces content bottlenecks in GTM execution
Works across content, product, and performance teams

Jasper cons:

Requires upfront setup of brand guidelines for best results

Copy.ai

Copy.ai is a unified AI platform designed to centralize your GTM workflows.

It gives sales, marketing, and ops teams a single place to execute and automate GTM strategies.

The platform comes with a Prospecting Cockpit for sales teams to research leads, enrich contact data, and generate hyper-personalized outreach.

On the marketing side of things, you can use Copy.ai to create content for SEO, ABM, and thought leadership in seconds using AI-powered workflows built around your brand voice.

Meanwhile, your Ops and RevOps teams can use the platform to automate lead processing, forecasting, and deal coaching.

One feature that sets Copy.ai apart, though, is the workflow builder. It allows you to codify your best GTM playbooks into repeatable, cross-functional processes powered by AI.

To top it all off, Copy.ai boasts 2,000+ integrations, including Salesforce, HubSpot and Zapier. It also supports LLMs such as OpenAI, Anthropic, and Meta, so you shouldn’t have a problem adding it into your current systems.

Copy.ai pros:

Automates sales, marketing, and ops tasks in one place
Custom workflows for GTM teams
Scalable ABM and lead gen with real-time insights
Brand-safe content across functions

Copy.ai cons:

Initial setup can be complex for beginners.

Ahrefs

Ahrefs GTM AI core functionality is to help turn search, content, and competitive data into action.

It gives you the need to implement your GTM strategy from a point of information, whether you’re building a pipeline through SEO or refining position.

Ahrefs Site Explorer allows you to analyze competitor websites, identify their top-performing content, and backlink opportunities. You can then use this data to develop smarter campaigns and close gaps in your growth strategy.

Meanwhile, the Keywords Explorer helps marketing teams tap into what your ICP is searching for, a crucial capability for content strategy, PPC, and ABM alignment.

The Site Audit feature identifies on-page issues that could impact your visibility and lead generation, which is good for technical SEO and site performance.

You can pair Site Audit with Rank Tracker to monitor keyword performance over time and measure your campaigns’ ROI.

Last but not least, Ahrefs’ AI Content Grader and Helper tools let teams optimize existing assets or create high-quality content faster, ensuring it resonates with your audience and ranks well.

Ahrefs pros:

Deep competitive intelligence for smarter GTM plays
Keyword and intent data to fuel content and PPC
Backlink and ranking tools for organic growth
AI features speed up SEO content creation

Ahrefs cons:

Learning curve for non-SEOs

ChatGPT

ChatGPT is an AI platform that go-to-market teams can use to complete processes faster, communicate better, and implement well-informed GTM strategies..

ChatGPT acts like an extra brain on your team, whether you’re writing outbound emails, brainstorming campaign ideas, building customer support workflows, or summarizing sales calls.

Powered by OpenAI’s GPT-4 and enhanced with tools like web browsing, code execution, and image generation, ChatGPT can draft content, automate research, analyze data, and generate strategy docs—on demand.

With custom GPTs, teams can embed company knowledge, tone of voice, and workflows, turning ChatGPT into a domain-specific assistant.

In addition, sales teams can use ChatGPT to personalize outreach at scale.

Meanwhile, founders and execs can use the platform to clarify their thoughts, explore market insights, or prepare for investor decks.

ChatGPT pros:

Fast, flexible, always available
Customizable for teams and brand voice
Built-in tools for research, coding, and content creation

ChatGPT cons:

Needs structure and context for best outputs

Reply.io

Reply.io combines automation, AI, and multichannel communication to help the GTM team scale outreach and book more meetings.

It starts with Audience Discovery, a function that allows you to build accurate, intent-driven prospect lists backed by access to 1 billion global contacts.

Once the list is ready, Reply.io lets you launch Multichannel Conditional Sequences to engage leads across email, LinkedIn, WhatsApp, SMS, and phone, all personalized and AI-optimized.

Remember Jason AI SDR? Well,

Reply.io’s virtual SDR agent will write the sequences and book meetings on your behalf. As if that’s not enough, the Unified Inbox keeps responses centralized, while integrations with Calendly and CRMs ensure a frictionless handoff to AEs.

Reply also prioritizes email deliverability, a notable capability to keep your inbox clean. You also get access to features like email warm-ups, health checks, and native Gmail API support to help maximize reach and minimize spam issues.

Reply.io pros:

Fully AI-led or human-led workflows
Multichannel engagement with conditional logic
Strong deliverability tools
Built-in meeting scheduling

Reply.io cons:

Setup takes time if you’re new to sales engagement tools

Reply.io offers a 14-day free trial, allowing you to test-drive the platform without an upfront financial commitment.

Gong

Gong is a Revenue Intelligence platform that helps GTM teams align around data.

It captures and analyzes customer interaction across calls, emails, and meetings to deliver real-time insights that drive pipeline growth, forecast accuracy, and rep performance.

For CROs and RevOps, Gong gives a unified view of your pipeline, helping you identify risk, improve forecast precision, and track strategic initiatives.

Sales managers can use Gong to coach reps using real conversation data while enabling teams to measure training impact and messaging success.

Furthermore, Gong allows sellers to access deal-specific insights and use the information to improve conversion and lead generation.

Customer success teams can also use the platform to spot churn risk early enough to step in, fix issues, and keep customers happy and engaged.

Gong pros:

Accurate forecasting and deal health visibility
Cross-functional alignment around customer data
Scalable coaching and enablement

Gong cons:

Initial investment can be high. Best suited for large teams.

Clari

Clari is a Revenue Orchestration Platform that brings together sales, marketing, customer success, and finance into a single, integrated system.

It connects with tools like your CRM, email, calendar, and call platforms to automatically capture sales activity and consolidate it into one source of truth.

With centralized visibility, Clari allows GTM leaders to monitor pipeline status and sales progression.

In addition, sales leaders can use Clari to review customer engagement levels and guide their teams using data-driven insights.

In addition, customer success and finance teams also benefit from a shared view of upcoming renewals and potential upsell opportunities. This helps improve collaboration and alignment around growth targets.

Pros

End-to-end revenue visibility
AI-driven forecasting and deal scoring
Alignment across all GTM functions

Cons

Steep learning curve for beginners

How do you track what’s working?

Tracking performance is important when it comes to using AI platforms to enhance your GTM strategy.

With so many tools automating outreach, generating content, and analyzing data, you need to tie everything back to real outcomes.

The first thing you need to do is to set up a clear measurement framework before you deploy AI.

Start by mapping your funnel stages (awareness, engagement, conversion, retention). Then, align each AI use case to specific KPIs. These can include:

Reply rates for AI-driven emails,
Demo bookings from AI-generated landing pages
Sales cycle velocity improvements from AI sales coaching

Next, ensure your systems are integrated.

Connect these platforms to your CRM and analytics stack, whether using ChatGPT for content, Jason AI SDR for outbound, or Gong for pipeline insights.

That way, you can track the full impact of AI activity on revenue. The best AI software for GTM automation should offer dashboards or reporting APIs to simplify this.

Also, consider qualitative feedback.

What’s resonating in conversations? Are leads mentioning your messaging? AI can surface these trends, too. Tools like Gong, Clari, and Reply.io can analyze patterns in calls, emails, and campaigns.

Combine this with quantitative data to determine what’s working.

Finally, review and iterate.

AI enables faster cycles, so take advantage of it. Test new workflows, run A/B experiments, and compare outcomes.

The beauty of AI is that it’s adaptable. Tracking results regularly to allow you to double down on what works, cut what doesn’t, and evolve your GTM strategy in real time

Wrapping up

AI is here.

And every forward-thinking business owner and sales and marketing team should use it to do more for less.

The secret lies in picking the best AI sales automation tools for GTM, figuring out where they fit in your funnel, and maximizing their capabilities.

Having read this post, you now know where to start, which AI GTM software to choose, and how to use each tool to your advantage.

With the right stack and strategy, GTM leaders will go to market smarter, faster, and more effectively than ever before.

To your success!