It’s hard to imagine a single B2B business that doesn’t use some type of outreach automation software in 2024. After all, manually communicating with your potential and existing customers is simply not feasible any longer.
Modern outreach tools empower businesses to create automated, multi-step campaigns at scale, with some of the top platforms also offering AI personalization, multichannel communication, native contact databases, email warmups, and the list goes on and on.
Even though there’s no shortage of outreach tools on the market, only a small percentage are truly functional enough for businesses to trust one of their most important processes.
One of those examples is Instantly, a lightweight yet reliable outreach tool that solely focuses on email communication. In fact, we recently did a detailed review of Instantly for those who want to check it out.
Whether you’re deciding on which tool to equip your team with, or you’re an existing Instantly user looking to jump ship—this article will cover the best 12 alternatives, to help you determine if there’s perhaps a better fit.
How to find the best Instantly alternative?
Among the top outreach automation providers, each has its pros and cons, as well as its unique value proposition, so choosing the right one will entirely depend on your exact business needs and pain points.
However, there are a few things you should definitely consider when choosing which software to commit to:
- AI features → many sales and marketing outreach suites have incorporated some form of AI in their products, most often related to personalization at scale, which tailors each message with the right data, value proposition, CTA, and so on, even in the context of thousands of emails at a time. That’s just the tip of the iceberg though, keep an eye out for some of the more advanced AI features like inbound lead generation.
- Multichannel outreach → emails are undoubtedly the most effective business communication channel, but supplementing your outreach campaigns with LinkedIn touches, WhatsApp messages, and cloud calls has the potential to drive even more engagement with a wider audience of potential prospects and clients.
- Email deliverability → given the growing compliance policies of the top email providers like Gmail, Yahoo, and Outlook, businesses engaging in high-volume email campaigns have to pay extra attention to email deliverability to avoid triggering spam filters and ending up blacklisted, so make sure your outreach platform takes care of this as well.
- Feature consolidation → very few of the leading outreach tools are simply…outreach tools any longer. In order to stay competitive, the top providers have been increasingly adding new features to their products like native contact databases, inbound lead generation, email scraping, and so on. Find an outreach suite that also includes some extra tools that you would otherwise pay for with separate tools, keeping as many processes under one roof as possible.
The best Instantly alternatives for your business in 2024
While Instantly is a decent outreach platform, it does have its drawbacks such as no multichannel outreach, limited AI features, and integration complications just to name a few.
Without further ado, in no particular order, let’s dive into the 12 best Instantly alternatives for you to consider to supercharge your sales and marketing efforts:
