LinkedIn Account Types Explained: Which One is Right for You in 2024

Do you want to connect with your industry and boost your inbound marketing strategies? 

Joining LinkedIn may be the solution you are looking for. Why? With more than 1 billion users worldwide, LinkedIn is considered the professional social network par excellence. It allows entrepreneurs and professionals to connect with their industry, improve how they attract leads, and convert them into buyers.

Buyers look at least 7 times for information about a seller before they click buy. And guess what? LinkedIn is one of the sites they consult to corroborate their legitimacy. So, having a consolidated LinkedIn account and profile will help you gain the trust of your potential buyers before they take the plunge.

However, before creating your account, you should know that the platform offers different types of accounts, from the free option to the LinkedIn premium plans, sales navigator, and more. 

Stay with us and discover the features, advantages, and prices of the different LinkedIn account types offered, and then choose the right one.

What are the different LinkedIn account types and prices?

Did you know that LinkedIn offers users more than one type of account? Yes, this platform, created in 2002 and with 180 million users in the United States alone, offers different account options:

• Free LinkedIn account.
• LinkedIn Premium Career: $29.99/month.
• LinkedIn Premium Business: $59.99/month.
• LinkedIn Sales Navigator Core: $99.99/month.
• LinkedIn Sales Navigator Advanced:$159.99/month.
• LinkedIn Sales Navigator Advanced Plus: $1600/month.
• LinkedIn Recruiter Lite: $170/month
• LinkedIn Recruiter: $835/month.

Why? The platform aims to provide a unique space for the job market and industry trends. By understanding those trends, users can optimize how they offer their products and services, discover new opportunities in their industry, stay current, and ultimately better position themselves. 

Ready to get started on LinkedIn? Before you begin, you must explore and learn what the different types of accounts offer you, their features, their advantages, who each is ideal for, and their pricing plans. 

To help you find the option that best aligns with your business goals so you can promote yourself in the best possible way, we tell you everything you need to know right here, right now!

Now let’s dive into details.

What do you get with a free LinkedIn account?

This is the first type of account that LinkedIn offers. It is the basic option users can have and is ideal if this is their first time using the platform. If you are a newbie, this is the option you are looking for as it allows you to familiarize yourself with the options available and navigate until you understand what it is and how the platform works. 

Free LinkedIn account features:

• Personalized professional profile.
• Disseminate skills and experiences. 
• Available to all users.
• It has 100 pages with 10 search options. 
• You can use the search engine in a limited way.
• Does not offer InMail credits for inbound marketing campaigns and to send personalized messages to key contacts. 
• You do not have the option to access profile visits. 

Free LinkedIn account main benefits: 

• Despite the limited options, creating a free account is the first step in building a network of contacts in your industry. 
• It also allows you to connect with people from all over the world who are related to your industry.
• Having your free account helps make your offer more visible in the market.

Free LinkedIn account price

You don’t have to pay to enjoy this option. Just register with your email address, create your user, and start filling in the fields to customize your profile—that’s all!

Note: This option aims more at new professionals looking for employment options and wants to make themselves visible.

So now we will see what LinkedIn premium plans offer you to enhance your marketing strategies.

What’s LinkedIn Premium Career? 

This LinkedIn plan is designed for professionals who want to grow in their field, gain professional experience, and gain confidence and efficiency. Let’s see what it offers and the LinkedIn premium cost!

LinkedIn Premium Career features:

• Access to profile visits in the last year. 
• Profile open 24 hours daily for recruiters or people looking for your services. 
• 5 InMail credits every month.
• Key data on available jobs and candidate profiles. 
• Company information and trends.
• Job recommendations where you can apply based on your profile. 
• Access to LinkedIn Learning.

LinkedIn Premium Career main benefits:

• You can send personalized messages to key contacts who have browsed your profile. 
• You can better understand what companies are looking for when hiring. 
• You can access more than 21,000 training courses to sharpen your skills. 
• This plan allows you to get advice from professional experts on successfully passing job interviews with assertive communication techniques and tools. 

LinkedIn Premium Career price

Everything sounds excellent, suitable, the key question is how much is LinkedIn premium? 

You only have to pay $29.99 each month. 

The best part is that LinkedIn offers you a 30-day free trial to test if this account is what you’re looking for. 

But LinkedIn has more, so let’s see!

What’s LinkedIn Premium Business? 

Are you looking to expand and position your brand? Reach new people? This is possibly the plan you’re looking for, as it’s designed with business needs and objectives in mind. How does it do that? Let’s jump into its features!

LinkedIn Premium Business features:

• Profile writing by AI.
• Unlimited searches for you to contact whomever you want. 
• Access to your profile visit record for the last 365 days. 
• Key information about the leading companies in your industry. 
• Customized button and CTA to encourage people to go to your website. 
• Pin key content to the top of your profile. 
• LinkedIn Learning training is available through the use of IA.
• Up to 15 InMail credits per month. 

LinkedIn Premium Business main benefits:

• It allows you to cultivate better contacts for future social selling. 
• You can find the right professionals. 
• Your training allows you to enhance both your professional skills and the visibility your brand can receive on the platform. 
• It allows you to detect where your industry is growing and what is in demand and fill those needs. 
• AI-driven suggestions can make your profile stand out to visitors.

LinkedIn Premium Business price

Regarding the LinkedIn premium business cost, it has two pricing modalities:

• LinkedIn Premium Business annually: it has a cost of $575.88.
• You can also choose the monthly plan and pay $59.99.

Hmm… you think LinkedIn Premium Business is good, but you need more? The good news is, there is more!

What’s LinkedIn Sales Navigator Core? 

Are you looking to automate your sales and boost how you promote and sell your products and services? The LinkedIn Sales Navigator Core account is just right for sales teams. It allows them to expand users’ connections and reach their target audience faster. 

LinkedIn Sales Navigator Core features: 

• Unlimited browsing.
• Advanced search options
• More than 30 filters: by name, industry, language, job title, size, company age, etc. 
• Information about potential customers.
• 50 credits of InMail leads.
• Option to save leads (no need to use a LinkedIn scraper). 
• Access to profile visits in the last year.
• Recommendation of leads and accounts who might be interested in what you offer. 
• Mobile application for 24/7 access.

LinkedIn Sales Navigator Core main benefits:

• Ideal for professionals looking for clients, buyers, or partners.
• You can browse and find profiles that match your buyer’s persona. 
• Allows you to keep track of your leads, their activities, and interactions. 
• Offers excellent networking opportunities; you can find partners or suppliers. 
• Allows you to automate LinkedIn lead generation, as it recommends profiles of people who have consulted similar products or services in the last few days. 
• Maximum connectivity with your leads, with reports and alerts through the application, 

LinkedIn Sales Navigator Core price

How much do you have to pay to get started? You have two pricing options depending on your preferences: 

• Monthly price: $99.99
• Annual price: $959.88

What’s LinkedIn Sales Navigator Advanced? 

Are you a top player? If you have a highly experienced sales team and you’ve already reached a certain level, your marketing and visibility are expected to increase. If you want to go further, that’s exactly what LinkedIn Sales Navigator Advanced is about. Imagine all the features of the core version but enhanced – check out what’s new!

LinkedIn Sales Navigator Advanced features: 

• Profile view information.
• Unlimited navigations.
• List of leads and accounts for your LinkedIn outreach.
• Key information on leads and their activities. 
• Leads suggestions. 
• Lead automation.
• Complete sales team performance reports.
• License management.
• IQ Account option. 
• Detects users’ purchase intent.
• Smart Links.

LinkedIn Sales Navigator Advanced main benefits: 

• It can enhance research and account planning. 
• Discover new customer accounts. 
• Receive notifications when a lead has shown interest in your company profile. 
• It helps you share your content and track recipient usage. 
• It allows you to track your sales teams more precisely. 
• In addition, you can streamline the management of multiple licenses for your teams simultaneously.

LinkedIn Sales Navigator Advanced price

As usual, if you get more, you have to pay a little more:

• Monthly plan: $159.99
• Annual plan: $1300

LinkedIn even offers you a free demo so you can explore its AI features like these: 

What’s LinkedIn Sales Navigator Advanced Plus? 

If you think Sales Navigator Advanced is fine, but your brand and business need a little more, this is probably the plan you’re looking for. It adds all the excellent capabilities of the two previous plans and integrates with business tools such as CRM. 

LinkedIn Sales Navigator Advanced Plus features: 

It includes all the features of the Sales Navigator Advanced account

• Account planning. 
• View and profile information. 
• Lead automation.
• Find leads on LinkedIn, and save them for future communication.
• Allows you to share your content in a link.
• Detect users with purchase intent.
• Facilitates enterprise license management and much more.
• In addition, it allows integration with CMR platforms
• Facilitates data validation such as email.
• Streamlines the creation of contacts.

LinkedIn Sales Navigator Advanced Plus main benefits: 

• It can be used with customer relationship management platforms like Salesforce and Microsoft Dynamics.
• You can keep contact information current, as it alerts you when any profile data is outdated.
• It allows you to review the profits obtained thanks to the sales navigator to take care of your investment. 

LinkedIn Sales Navigator Advanced Plus price

This account is an expensive LinkedIn option, costing $1600 per year. 

What’s LinkedIn Recruiter Lite? 

Is LinkedIn Recruiter worth it? It’s a question you’ve probably asked yourself. The first thing you should know is that LinkedIn Recruiter is a simplified and affordable version of LinkedIn Recruiter, designed to meet the low-volume recruiting needs of small and medium-sized businesses.

Generally speaking, LinkedIn Recruiter Lite is a membership that gives you access to various features and services of the fullcompletekedIn Recruiter package but at a considerably more affordable cost. For this reason, it is often chosen by companies with low HR budgets or recruitment volumes.

LinkedIn Recruiter Lite features:

• Access to contacts up to third grade for candidate search.
• Availability of 30 InMail messages per month to initiate conversations with potential candidates.
• Daily recommendations based on your search activity.
• A team of five recruiters will collaborate on recruitment projects. 
• Access to two spotlights: “They have contacts in the company” and “They are interested in your company.”
• InMail message and job ad performance reports.

LinkedIn Recruiter Lite main benefits:

LinkedIn Recruiter is a complete solution that will help you quickly find the best candidates for your open positions. Some of its main benefits are:

• Extensive LinkedIn candidate base, so you can quickly find candidates tailored to your hiring needs. 
• Powerful filters to quickly identify the most qualified candidates for open positions, such as location, industry, experience, and other aspects.
• Customizable job descriptions to share detailed information about the jobs you seek to attract the best candidates.
• It facilitates sending invitations to candidates to generate more interviews.

LinkedIn Recruiter Lite price

The first thing we should highlight regarding the price is that LinkedIn Recruiter Lite is cost-effective. Its price may vary depending on the country you are in, but the starting price is $119 per month, unlike LinkedIn Recruiter’s pricing, which is $7,500 per year. 

What’s LinkedIn Recruiter? 

Looking for a premium offering that makes it easy to find candidates? LinkedIn Recruiter is one of the most recommended tools on the market for this function. It allows you to search for suitable candidates quickly and efficiently for the world’s largest professional, with advanced search filters and intelligent matching.  

LinkedIn Recruiter features:

• Access to bulk InMails that can be personalized.
• Use of search alerts to track changes in your talent pools. 
• Enables collaboration with your employees to share projects and searches.
• Display of search information, which provides a visual breakdown of your results, InMail analysis, and additional search functions.

LinkedIn Recruiter main benefits:

The Recruiter tool can be handy for recruiting a future candidate from LinkedIn. 

• It saves work time when searching for ideal candidates for your company by providing detailed information.
• Increases and improves interaction with candidates, allowing you to share InMail messages without the need for user data.
• Encourages communication and teamwork in your company by allowing you to share the profile or profiles you have selected to know their opinions.

LinkedIn Recruiter price

Now, the question is, how much does LinkedIn Recruiter cost for your company, and is it worth the investment? The price of a full license is around $4500 per year, and this value varies depending on your company’s needs because aspects such as the number of licenses and size of the company, among others, are considered.

What’s LinkedIn Learning? 

Are you interested in accessing online courses to develop knowledge? Acquire new skills on the LinkedIn Learning platform that will benefit your company, accessing more than 16 thousand courses in 7 languages taught by experts in different fields focused on promoting professional learning. 

You can view the courses on LinkedIn in video format and access them whenever you want from any device. During the training, you will receive personalized recommendations, and you will also receive a certificate at the end.

LinkedIn Learning features: 

• Wide variety of courses with a monthly or annual account payment. 
• Exercises to practice to accelerate learning.
• Course suggestions based on the characteristics of your profile.
• Progress evaluation through available tests.
• Proposals and frequent updates.

LinkedIn Learning main benefits:

• Access to expert instructors, so you can be sure you will learn from the best possible source. 
• Possibility of acquiring multiple professional skills, the LinkedIn learning platform offers more than 16 thousand courses taught in 7 different languages, including business, creativity, and technology.
• Wide variety of courses, you can access more than 16,000 courses available on LinkedIn Learning covering a variety of topics, so you are sure to find one relevant to your needs.
• Flexible learning: You can easily access LinkedIn Learning anytime, anywhere, so you can learn and adapt it to your lifestyle.
• Affordable – This option is cheaper than other LinkedIn online learning platforms.
• Free 30-day trial to test the platform’s features before paying for a subscription.

LinkedIn Learning price

To subscribe to this online training program, you have two options: a monthly or annual subscription. If you opt for a yearly subscription, you’ll pay about $40 per month, and if you prefer a monthly modality, you will pay about $26.99 per month. These prices may vary depending on your country. If you are a LinkedIn Premium subscriber, you can access this service without problems.

By subscribing to LinkedIn Learning, you can access LinkedIn Premium functions, which will allow you to know salary data, see who has viewed your profile, and preview opportunities and profiles, among others.

What’s the difference between free and paid LinkedIn accounts? 

Do you need help choosing between free and paid LinkedIn? Knowing the main differences between them is crucial. 

• Sending Inmails: the paid LinkedIn account allows you to send private messages so you can contact someone on LinkedIn who is not a grade 1, which is very useful when recruiting someone. In contrast, a free account does not allow you to send inmails.
• Profile views: LinkedIn Premium has a feature that allows you to view who has viewed your profile in the last 90 days, while free LinkedIn accounts only allow you to view the previous 5 profile views. 
• Advanced search: This feature is only available in LinkedIn Premium and allows you to perform segmented searches filtering by keywords, company size, industry, and study center, among other things. It can be very useful for doing business and recruiting people for your company and is one of the big reasons why a LinkedIn Premium account is worth it. 
• Results: LinkedIn Premium offers unlimited results and a greater number of results when you perform a search. On the other hand, the free version allows you to view only 10 pages.

We encourage you to know the main advantages each one offers users so you can choose the most suitable option for you.

Now that you know the differences between the two types of accounts, is it worth paying for LinkedIn premium plans? And how much is LinkedIn premium?

We believe the first thing you must do is learn to fully master the accessible version of LinkedIn. After that, you can pay the LinkedIn premium cost if you are in these situations:

• You are in an active and constant job search.
• You want to reach specific user profiles.
• If your work is related to sales and/or human resources.
• And if you use LinkedIn constantly or if it is part of your job,

Using the LinkedIn platform can be complex and not very intuitive, so we recommend you be patient and take the time to understand it and get the most out of the free version. You will likely not need the paid version, but if you have doubts, you can try the free one-month version of LinkedIn Premium to see for yourself the features it offers and which ones can be useful for your professional development. 

To get the most out of your account, check out how to find and engage leads from LinkedIn.

Which one of LinkedIn premium account types is right for me? 

Depending on your needs, you can choose a LinkedIn Premium account in four different modes with different costs. You will also have skills oriented to your profile.

When is LinkedIn for Job Seekers right for you? 

In this plan, you get 5 InMail messages per month, and you can send them to any LinkedIn user, whether or not you are connected with them. In addition, it allows you to compare your resume with the other candidates for an offer, so it is the most recommended option for people looking for a job and wanting to stand out. In addition, with this account, you can: 

• Visualize who has viewed your profile in the last 90 days.
• Position yourself among the first candidates on the platform’s list.
• Clearly visualize your differences concerning other candidates.
• Identify salary variations as you browse for a job.
• Access online video courses offered by LinkedIn. 
• The best part is that LinkedIn Premium for Job Seekers is only $29.99 monthly.

So, when is LinkedIn for Job Seekers right for you? 

• If you seek job opportunities and want to expand your professional network.
• Use features such as postings, recommendations, and participation in discussion groups to increase your visibility and stand out from other candidates.
• If you want to access additional features, such as direct messages to recruiters and see who has viewed your profile.

When is LinkedIn Business right for you?  

The LinkedIn Business plan allows you to send 15 InMail messages and view third-degree profiles, i.e., those connected to your second-degree contacts. This option is ideal for professionals who have a business or who want to give life to their personal brand. 

Regarding the LinkedIn premium business cost, you can purchase it for an affordable $47.99 per month.

So, when is LinkedIn Business right for you?  

• If you want your company to increase its presence and connections in the professional field.
• If you need access to advanced marketing and advertising tools to promote your company, products, or services on LinkedIn.
• If you want to use the platform to find ideal candidates for job openings in your company.
• If you are interested in obtaining detailed metrics and analyzing the performance of your campaigns on the LinkedIn platform.

When is LinkedIn for Recruiters right for you?   

In the case of LinkedIn for recruiters, you have 30 InMail messages, advanced searches, unlimited visibility inside and outside your network, automatic applicant tracking, integrated/automated recruiting, and access to a specific recruiting design. You can purchase this LinkedIn Premium for Recruiters plan for $119.99 monthly.

Sp, when is LinkedIn for Recruiters right for you?   

• If you are a recruiter or work in human resources, looking to find talented professionals effectively. 
• If you need access to an extensive database of trained professionals with up-to-date profiles.
• If you require advanced search tools to identify potential candidates that fit the requirements for your job positions. 
• If you are interested in sending messages (and even automated messaging is possible) and quickly maintaining direct contact with candidates.
• If you are looking for collaboration and candidate management tools to work as a team with other recruiters.

Boost your career success with the right one of LinkedIn different account types 

Choosing the right LinkedIn account type for your needs is essential to achieving success in your professional area. Each option offers unique tools to help you as a job seeker, sales professional, or recruiter stand out in a competitive environment. 

Each profile has a purpose, from the primary access provided by a free account to the rich functionality of the premium versions.

Are you clear on what you really want to achieve? Identify whether your goal is to enhance your network, hook new clients, or find qualified employees for open positions so you can choose the LinkedIn account that will provide you with the most benefits to achieve your goals. 

Remember to underestimate the power of having a strong LinkedIn presence. Tailor your decision to your needs to make the most of this platform and move towards the professional success you deserve in the digital world.

Looking to take your LinkedIn game up a notch? 

Pair the right account type with Reply’s automated outreach tool to streamline your networking, connect with the right people, and achieve your goals faster than ever. Ready to supercharge your LinkedIn strategy? Choose Reply!