What’s New in Reply: Built-In Calling, Natural LinkedIn Pacing, Context-Aware Jason, and Outreach on Mobile

Cloud Calls and Power Dialer: turn quiet prospects into live conversations

Some prospects don’t read email. They aren’t ignoring you on purpose. They’re buried. A well-timed call gets through that noise, and a good one often sends the prospect back to the emails they skipped.

Calling now lives inside your sequences. When a contact reaches a Call step, you dial straight from the task in Reply. The contact’s details and activity history stay on screen while you talk. If a phone number is missing, enrichment (Reply’s built-in contact data lookup) can find it. You take notes and log the outcome in the same view.

Got a whole list to get through? That’s what Power Dialer is for. Select the contacts you want to reach, and it takes you through the calls one after another. You can pause or end the session whenever you need to, then open a report with every completed call, note, and outcome.

Where calls fit in your sales process

Follow-up for engaged but silent prospects. Put a Call step after your second or third email, and add a condition step in front of it. A condition step checks how a contact has behaved and sends them down a different branch of the sequence depending on the result. Set it to Email opened more than 1 time, and Reply creates a call task only for contacts who’ve opened your emails repeatedly. Everyone else continues along the rest of the sequence. Your reps spend their dialing time on people who are clearly reading, and because those prospects have seen your name a few times, the call feels familiar instead of cold. Keep their email activity in view as you dial, and open with the topic they’ve already been reading about.

Speed-to-lead for inbound and event contacts. After a webinar or trade show, load the attendee list and start a Power Dialer session the same afternoon. You reach people while the event is still fresh, and the session report tells you who to prioritize next.

Call blocks for your SDR team. Many teams protect an hour or two a day for calling. With Power Dialer, reps select their contacts at the start of the block and work through them back to back, without hunting for the next number. Managers can use the report afterward to review notes and outcomes and coach from real conversations.

Re-engaging stalled deals. Build a small list of prospects who went quiet after a demo or proposal, then call through it in one session. A direct “Is this still a priority?” often gets an honest answer faster than a fourth email.

Getting started

1. Enable Cloud Calls in Reply.
2. Rent a phone number.
3. Add a Call step to your sequence.
4. Dial from individual tasks, or start Power Dialer for a batch.
5. Review the session report and plan your next touch.

Calls stop being a separate job. They become one more step in the outreach you already run.

Custom LinkedIn delays: automation that moves at a human pace

Real people don’t browse LinkedIn like a metronome. They view a profile, get distracted by a notification, come back a few minutes later, and send a message. Automation that fires actions at perfectly even intervals looks like exactly what it is.

You can now set a minimum and maximum delay for each connected LinkedIn account. Before every automated action (profile views, connection requests, messages, likes, and follows) Reply randomly picks a wait time within your range. The default is 60–120 seconds, and you can change it in your LinkedIn account settings.

Pair this with randomized activity limits and you control two separate things: how many actions Reply takes in a day, and how often they happen. The first shapes your volume. The second shapes your rhythm.

Where delays fit in your sales process

Ramping up a newly connected account. A fresh or rarely used LinkedIn profile should start slow. Set a wider range, such as 120–300 seconds, for the first few weeks, then tighten it once the account has a steady activity history.

Protecting your most valuable profiles. Your founder’s or top AE’s LinkedIn account carries a network you can’t replace. Give it a longer, more conservative range so its activity always stays well within normal human behavior.

Running several reps’ accounts in parallel. When five accounts run the same campaign, identical timing across them looks coordinated. Give each account a slightly different range so every profile keeps its own rhythm.

Social-selling warm-up sequences. A sequence that starts with a profile view, then a like, then a follow before the connection request only works if those touches feel organic. Randomized delays space them out naturally, so the prospect sees gradual interest rather than a burst of clicks.

Agencies managing client accounts. If you run outreach for several clients, you can match each account’s range to that client’s comfort level instead of applying one setting to everyone.

Setting it up

1. Open your LinkedIn account settings in Reply.
2. Choose the account you want to adjust.
3. Enter your minimum and maximum delay.
4. Save. Reply applies the new range to every automated action from that account.

The result is LinkedIn activity that looks less like a script and more like a busy professional working through their day. That means safer accounts and fewer reasons to throttle your campaigns.

Scoped AI Learnings: teach Jason where each rule belongs

Jason AI SDR learns from how you edit its messages. Make a similar change a few times, like shortening the opener or dropping an exclamation point, and Jason spots the pattern and saves it as an AI Learning: a reusable writing rule it follows from then on.

The catch is that good rules depend on context. A formal tone that works for enterprise banking would feel stiff to seed-stage founders. One rep’s favorite sign-off shouldn’t show up in a colleague’s emails.

Now you decide where each AI Learning applies: a specific sequence, a user, a team, or your whole organization. Think of it as a style guide with layers. Your company sets the non-negotiables at the top. Teams and reps add their own flavor underneath, and a single campaign can still run its own experiment.

Where AI Learnings fit in your sales process

Tailoring messaging by segment (sequence level). Running one campaign for enterprise CFOs and another for startup founders? Save “use formal greetings and avoid slang” as a Learning for the enterprise sequence only. Jason stays relaxed everywhere else.

Testing a new approach safely (sequence level). Want to see whether question-led openers beat value-led ones, or whether a “worth a quick chat?” CTA outperforms a calendar link? Keep the new style scoped to one test sequence. If it wins, promote the rule more widely. If it flops, your other campaigns never felt it.

Keeping each rep’s voice (user level). Top performers usually have a style prospects respond to: short paragraphs, a certain sign-off, a particular way of saying hello. User-level Learnings let Jason write drafts that sound like the rep whose name is on them, which keeps replies and handoffs natural.

Regional and departmental playbooks (team level). Your EMEA team may write more formally than your North American team. Customer success might write expansion emails differently than new-business SDRs. Team-level Learnings let each group follow its own playbook without maintaining separate prompts.

Onboarding new reps faster (team and organization level). A new hire inherits your team and company Learnings from day one. Their drafts follow your standards before they’ve memorized the playbook, and managers spend less time correcting basics.

Compliance and brand protection (organization level). Regulated industries can’t afford a stray promise. Save rules like “never state guaranteed ROI,” your approved product names, or banned phrases as organization-wide Learnings, and they apply to every draft Jason writes for anyone.

How it works in practice

1. Edit Jason’s drafts as usual.
2. When Jason turns a pattern into an AI Learning, choose its scope.
3. Jason applies the rule only where it belongs.

Or

1. Create a Learning manually.
2. Set its scope.

You get an AI SDR that adapts to every audience while your brand voice stays consistent and protected.

Agentic Chat on mobile: run your outreach from your pocket

Agentic Chat is Reply’s built-in assistant. You type what you need in plain language, and it takes the action in your account for you. It now runs in the Reply mobile app too.

From your phone, you can ask Agentic Chat to:

• Manage contacts, tasks, Inbox activity, and account settings
• Find, start, or pause sequences
• Review sequence steps, content, statistics, and sending limits
• Compare sequence performance
• Add contacts and update their statuses in bulk
• Assign email accounts, LinkedIn accounts, and schedules
• Reassign contacts to another mailbox
• Diagnose why a sequence isn’t sending
• Review, approve, regenerate, or reject AI SDR drafts

Before Agentic Chat changes anything, it shows you the planned action and waits for your approval, so you stay in control even when you’re typing with one thumb.

Where mobile Agentic Chat fits in your sales process

Morning pipeline check on your commute. Ask compare this week’s performance across my active sequences before you reach the office. You’ll walk in already knowing which campaign needs attention.

Approving Jason’s drafts between meetings. AI SDR drafts waiting for review shouldn’t sit until the evening. Approve, regenerate, or reject them in the five minutes between calls, so Jason’s outreach keeps going out on schedule.

Fixing problems before they cost a day. Say you’re at the airport and a teammate asks whether the Q4 webinar sequence went out. Type why isn’t the Q4 webinar sequence sending? Agentic Chat finds that the mailbox hit its daily limit. You ask it to reassign the remaining contacts to a second mailbox, confirm, and board on time.

Capturing leads at events. Met a promising prospect at a conference booth? Add the contact from your phone and start them on the right sequence while the conversation is still fresh. After the event, update everyone’s statuses in bulk.

Covering for an absent teammate. If a rep is out sick or on vacation, a manager can pause their sequences or reassign contacts to another mailbox from anywhere, so prospects don’t get stuck.

Quick answers before a prospect call. Heading into a meeting? Ask for the sequence steps and content a contact has received so you know exactly what they’ve already heard from you.

To start

1. Download the Reply mobile app (Android | iOS), or update to the latest version.
2. Open Agentic Chat.
3. Type your request, review the plan, and confirm.

Your outreach no longer waits for you to get back to a desk. See the full list of commands in our support article.