Functional and reliable sales software is crucial for modern businesses to connect with buyers digitally. Depending on your business size, needs, and budget, rest assured that there are enough options for everyone.
One of these promising sales tools is ZoomInfo, a leader in the B2B sales and marketing space. With many separate sub-products and a non-disclosed pricing structure, evaluating whether ZoomInfo is the right choice for your business may be extra challenging.
What started as a mere B2B data provider has steadily grown into an end-to-end business suite, fusing dedicated Sales, Marketing, and Talent products, while maintaining its status as one of the most extensive databases in the market.
One substantial drawback of ZoomInfo is its untransparent pricing structure, which requires interested buyers to talk with sales to determine what they’ll have to pay for the product.
Spoiler alert—it comes at a very steep cost.
We’ve written this article to give you some more information about ZoomInfo’s cost, pricing plans, and if it’s really worth it for your business.
ZoomInfo product overview
Before diving into the pricing, let’s cover the basics—what is ZoomInfo?
At its heart, ZoomInfo is an all-in-one sales and marketing intelligence platform containing an extensive contact and company database. With ZoomInfo, users can build hyper-targeted prospect lists, generate leads, and manage the sales pipeline by prioritizing high-intent buyers.
Unlike most SaaS solutions, ZoomInfo offers a completely customized solution for businesses, taking into account the product bundles and features required per use case.
While this software suite spans across multiple business verticals, including marketing, recruiting, and operations, ZoomInfo’s main and most popular product offering is its sales solution—ZoomInfo SalesOS:
- SalesOS → sales prospecting with an extensive contact database, sales intelligence with intent data and buying signals, engagement via emails and calls, and pipeline management. Though not as impressive as standalone sales platforms that also include extra perks like LinkedIn automation, analytics to refine sales strategies, AI SDRs that not only personalize outreach but also handle replies and book meetings on your behalf, and more.