Cold Email Subject Lines Cheat Sheet (+70 Top-Performing Templates)

According to our data, shorter subject lines tend to drive the best results. But how do you capture the prospect’s attention in 4 words or less?

The answer is clear: you have to carefully choose what you put into your subject line.

To make sure you don’t ruin your outreach sequence with a single ill-fitted word, we’ve conducted an additional round of research. This time, we’ve looked into the data on how different words might affect your cold email subject line performance.