Ideal Customer Profile and Buyer Personas Workbook (+ Templates)

Having accurate ICP and buyer personas is the key to highly targeted prospecting and effective sales process.

But do you really know who your customers are?

Spoiler: it’s often not who you think.

If you’re looking to build or update your ICP and create spot-on buyer personas, grab a copy of this workbook packed with handy tips and ready-to-use templates.

What’s inside:

Necessary background knowledge

Learn everything you need, from the key types of buyer personas to specific questions you should be asking them.

Action items and pro tips

Know exactly what to do next and what’s the best way to do it based on our first-hand experience.

Ready to use, customizable templates

Easily create an accurate ideal customer profile and buyer personas by filling in the blanks with relevant information.