The new email policies introduced by Google have officially kicked in, sending a message to all businesses worldwide that it’s time to adjust their outreach strategies and adapt to new realities.
Failure to do so will result in one’s email deliverability taking a severe hit, causing a domino effect on conversion rates, meetings booked, and ultimately — sales.
At Reply, we understand how these changes affect all our users, which is why as a response to these measures, we have introduced major enhancements to our platform.
Rest assured, as these features will help you achieve and maintain top-tier deliverability and control over your key email metrics.
Let’s go over them.
Recap of Google’s policy updates
Google has announced significant updates to its bulk email-sending policy, effective from February 1, 2024. A key aspect of this update is the requirement for senders to maintain a spam report rate below 0.3% when sending bulk emails to Gmail accounts.
This emphasizes the importance of sending relevant and solicited emails and ensuring your email practices are in line with Google’s stringent anti-spam measures.
Most noteworthy measures include mandatory SPF, DKIM, and DMARC authentications when sending 5k+ emails per day, as well as extra emphasis on accessible opt-out for recipients.
For a more detailed overview, please visit Google’s official update.
Reply’s new deliverability features
We stayed busy over the Holidays working on figuring out how to help our users overcome these new challenges, and it’s safe to say — mission accomplished!
So, what do we have in store?