Personalization has long become an integral part of any buyer journey. From tailored recommendations on Netflix or Amazon to targeted email marketing campaigns, it allows brands to connect with prospects one on one and create appealing, engaging experiences.
When it comes to B2B sales, and specifically prospecting outreach, variables or merge fields remain the most popular personalization elements. However, considering how crowded the prospects’ inboxes are, relying on variables alone won’t cut it.
We should go deeper and explore other personalization tactics, e.g. dynamic landing pages and personalized images I’ve talked about in the previous blog posts from the series.
In this guide, I’d like to share some of the tools you can use to adopt image personalization at scale in your outreach campaigns (along with the pros ???? and cons ???? of each option).
Let’s dive in ????????
5 tools to create personalized images for your outreach campaigns
Using personalized images can help you generate 2X replies with your outreach campaigns. However, most sales engagement platforms offer this type of personalization off the shelf. And the ones that do aren’t always as reliable or feature-rich.
This is where dedicated image personalization tools come in handy. Here are some of my top picks that you should consider.