Customer Success

Customer success (CS) is the business practice of making sure the customers are happy while using your product or service.

Its main goal is to create a positive customer experience and maintain healthy relationships with the clients at the later stages of their journey, i.e., post-purchase.

CS teams are typical for organizations that have a longer customer lifespan, e.g., subscription-based or service businesses.

Related terms:

• A customer success manager (CSM) is an employee in charge of nurturing customer relationships post-sale. It's also their responsibility to onboard the key accounts and make sure they get the most out of your product or service. Customer success managers might also work along the Support team resolve some technical or other issues the clients might be facing.