Sales Glossary > Demand Generation

Demand Generation

Demand generation is the umbrella term for targeted, data-driven efforts aimed at raising awareness and driving interest in the company’s product or service.

This is a strategic initiative that includes a wide range of marketing and sales activities that drive engagement with every touchpoint throughout the customer’s journey.

Related terms:

  • A demand generation manager is a person in charge of the tactics that help drive awareness and create interest in their products or services. The role is often considered to be a bridge between the sales and marketing teams, helping to align their efforts.