Sales Glossary > Sales Intelligence
Sales intelligence is the practice of sourcing actionable insights about your prospects and customers with the help of technology.
By having relevant information readily available, sales reps can better qualify and prioritize their leads, make better decisions, and tailor their tactics based on the prospect's needs or preferences.
As a result, sales intelligence can help you close more deals.
This typically involves the use of sales intelligence software to compile relevant information and insights regarding prospects.