Sales Glossary > Transactional Selling

Transactional Selling

Transactional selling is the approach that focuses on getting the prospect to buy the product regardless of how it aligns with their needs.

Often referred to as product-based selling, this approach is opposite to consultative, relationship-based selling.

While it can help you generate value pretty fast, transactional selling isn't that beneficial in the long run as they prioritize making a one-off sale right now rather than building long-term relationships with the prospects and retaining them.