Lead Generation: 7 Simple Yet Effective Strategies
Lead generation helps businesses get more leads and send quality leads to sales.
With a surfeit of strategies available to amplify your lead generation efforts and boost your bottom line, choosing the right ones can take some time. Use this guide to learn effective and simple lead generation strategies for B2B and SaaS businesses.
These are the strategies we’ll be spotlighting.
- Website exit popups
- Website live chat
- Lead generation forms
- LinkedIn email finder
- Interactive content
- Content lead magnets
- Exclusive webinars
Use Website Exit Popups
“Get 10% off our ecommerce SEO package.”
“Would you like to see a quick demo for free?”
Showing such specific promotions to your SaaS website visitors can get them interested in finding out more – and build an impressive email list.
This technique works because a company’s website is one of the most important sources of leads. Because people comb websites to learn more about companies, they’re more likely to give their emails in exchange for useful information.
Email popups are an effective way to share such info (newsletter signup offers, special deals for demos or packages, etc.) Why? Because of their incredible versatility that will allow you, for example, to experiment with different promotions to define the ones that generate the most leads.
Another winning factor is customization. Choose colors, images, fonts, and even page positions to make truly branded popups. Check out this popup that uses the website’s colors for a comfortable, natural fit.
Author’s screenshot. Credit: purrweb.com
If you’d like to try lead generation with email popups, getting a popup app is the first step. Here are the best-rated popup apps for agencies and B2B businesses to get you started.
Get Emails with a Live Chat App
“What if you could chat with your website visitors and get their emails?”
You can – and should – do it.
Research suggests that 76% of B2B clients need to talk to a representative when considering a new company. That means a website live chat can help you start more conversations. To generate leads this way, add live chat to your website, chat with visitors, and get their emails in the process.
Most live chat apps even allow users to see the real-time visitor list, so you can initiate the conversation and offer something in exchange for their email addresses.
Consider chatting with visitors on your homepage or landing pages. Since these pages are often the most heavily visited, a chat there could help engage more potential clients.
Here’s an example of a live chat widget on the homepage of a UX design agency. As you can see, the widget requests an email before starting the chat.
Author’s screenshot. Source: Neuronux.com
Want to start generating leads with website live chat?
The first step is to add one to your website. Find a top-rated live chat app for your website platform (WordPress, Shopify, Magento, Wix, Squarespace, etc.) by Googling “Live chat for ‘platform.’”
Add Website Lead Generation Forms
To collect emails and other info from visitors, add a lead generation form to your website. You can add these forms to any page to engage specific visitors. For example, a homepage lead generation form might offer a newsletter signup.
This form below encourages signing up for a newsletter full of insightful content. All visitors have to do is provide the email and click Subscribe.
Author’s screenshot, Credit: Pony.studio
To build an email list using website lead generation forms, here are some best practices that focus on attracting visitors’ attention.
- Write short copy. Getting to the point quickly is essential to ensure that visitors can read and understand your message ASAP.
- Consider giving an incentive. Great for attracting attention, we can use incentives to increase the chance of generating leads
- Create a compelling call-to-action button. “Get my free demo,” for example, might be more interesting than traditional options like “Get now.”
Use a LinkedIn Email Finder
LinkedIn is one of the top sources of leads for B2B companies with 62% of marketers saying this platform helps them generate quality leads. That said, discovering emails of potential leads can be a challenge since many users hide them from public view while collecting quality emails could be daunting because of the sheer number of emails out there.
The LinkedIn email finder is a tool that helps to find those emails. The name pretty much says it all: This tool automatically finds emails for LinkedIn users based on your search.
Using a LinkedIn email finder speedily automates lead generation for your business. This strategy can greatly accelerate your prospect search, qualify them more effectively by researching their business needs, and engage them with a personal email message.
Create Interactive Content
Interactive content – think generators, calculators, and quizzes – can help generate leads and increase the time visitors spend on your website. Not surprisingly, 62% of B2B marketers use interactive content.
A great example of interactive content, Reply.io has an engaging quiz on cold emailing for marketers and B2B businesses. The quiz evaluates the skills and knowledge of this lead generation approach.
Your website can present a similar quiz, too. To help generate more leads, keep quiz results at the end in case the lead wants to return to and retake the quiz later.
Fortunately, saving quiz results is easy: The visitor just needs to enter their email. Just like that, you can generate high-intention leads.
If you’d like to try interactive content, here are good options to consider.
- Polls. They can help to collect product preferences from clients.
- Generators. Businesses can offer these to help discover with website names, company names, etc.
- Chatbots. Website chatbots can provide personalized service recommendations, collect feedback, and ask questions.
- Calculators. This content can help drop-ins derive valuable information. For example, a calculator for costing out marketing campaigns would be helpful for B2B companies.
- Skill assessment quizzes. Like Reply.io’s quiz above, they can actively involve visitors and generate personalized product or service recommendations.
Thanks to apps, creating interactive content that generates leads should be fairly easy. Your platform’s app store probably holds a ton of options. Be sure to check.
Create Content Lead Magnets
A lead magnet is a piece of valuable content that people download in exchange for emails. For example, a B2B business targeting entrepreneurs and marketers can create a detailed marketing report to share some insights and tips.
As an example, GWI, a company that provides marketing insights, shares this report about consumer trends with marketers and business leaders.
Author’s screenshot. Source: GWI.com
If you’re interested in trying lead magnets for your lead generation strategy, consider these frontrunner ideas.
- Case studies
- White papers
- Detailed guides
Last but not least tip to mention: Make your lead magnet useful and valuable for your target audience. This is a must-do to make this lead generation technique work.
Access to Exclusive Webinars
Marketing agencies and other B2B companies often invite experts to share their knowledge on specific topics relating to business growth. Given the opportunity to obtain helpful information, business owners and marketers will be more than willing to provide their emails to watch exclusive content.
And Webinars are a frequently chosen format. One of the largest businesses producing such content is McKinsey, hosts of numerous webinars online. The company generates leads by requiring emails to register and watch webinars.
Here’s an example.
McKinsey did a smart thing by recording all the webinars and making them available via their own and event websites. This strategy allows them to generate leads 24/7, as internet users find their content online all the time.
Lead Generation Techniques: Final Thoughts
There you go – seven great lead generation techniques to help your business. Building a considerable, quality list of leads may be challenging, but these ideas will help you reach your goal. The good news is that many of these techniques can put lead generation on autopilot.
Hopefully this guide will stimulate some ideas on starting your lead generation journey. Good luck!
Pawel has 10+ years of experience in marketing and growth. He loves to work with early and mid-stage startups to build and set up growth engines. Currently working with Wisepops and Wisp to build a leading on-site marketing platform. At work, he loves to implement new marketing campaigns - after work, he rewatches Quentin Tarantino's movies for the hundredth time.
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