Let’s face the truth: “The more, the better” lead-based approach doesn’t mean that the number of opportunities increase along with the leads when targeting enterprise-level companies. In today’s competitive environment, the ability to focus on the right decision makers at the right time (suggesting relevant content) is crucial to close key high opportunity clients.
Download this guide to gain essential insights on:
Traditional vs. Account-Based Approach
Discover the fundamental difference between Account-Based and Lead-Based B2B strategies, learn what the main focus of an ABM approach should be and explore how to create a customized client journey for target accounts.
ABM Mindset, Sales and Marketing Alignment
Since the promise of an Account-Based approach is compelling, start to think different! Learn about the qualities you need to develop and the cornerstone of sales & marketing alignment in order to build a successful strategy.
The 5 Fundamentals of an Account-Based Approach
Utilize the five main principles of employing the Account-Based approach; these five principles will guide you, step-by-step, on where to start your B2B sales and marketing strategy transformation, full of examples, stats and advice.