How do AMP emails help?
Interactive elements are a unique feature of AMP emails. These naturally shift recipients from passively reading the emails to engaging or interacting with them.
These elements can be designed to perform the desired actions within the email itself so the recipient does not have to keep being redirected to different landing pages. You can have a form embedded in the email itself to collect more information about your recipients to provide better service.
You can even have a feedback poll set up at the bottom of the email to help understand how their experience of booking the meeting was. You stretch it to even allowing your recipients to provide their feedback in the embedded comment box.
AMP emails boast of not just personalization, but hyper-personalization. You may have a similar scope of personalization of subject lines and addressing the recipients by their name with HTML emails. AMP emails take it all to another level.
AMP emails can refer to the present in the database and personalize the emails being sent to them by not just modifying the subject line or using their name to address them, but also modifying the content of the email to keep it most relevant to them.
What this means is that different recipients may receive emails with your strongest performing services or products for the audience of a particular demography. So you can have those services or products advertised within the email that perform the best with the audience of the same gender or age as the recipient. This makes the emails more relevant and consequently more appreciated by the recipients.
In-mail demo booking forms
AMP emails allow for embedding forms too along with the other interactive elements. This cuts the entire 3 step process of redirecting to a website to fill out a form, choose a date, and then receive a confirmation into one step.
The recipients can simply fill in the necessary details in the embedded form, choose the date and time from the available options, submit and receive a confirmation of the booking all in the same email, without having to be redirected even once.
This makes the experience as well as the booking process seamless and easy as it leads to more bookings.
Real-time update of emails
Another unique feature of AMP emails is dynamic elements. Dynamic elements are those that get updated in real time.
For instance, while booking a demo, the available slots can be displayed within the mail in real time. Once a slot is booked by one of the recipients, the action will cause an update in all the other mails received by the different recipients.
Third-party calendar widgets in email
Integration with third-party applications is a very useful AMP email feature. After booking a demo, for instance, the data and time along with further details of the booking can be saved automatically in recipient calendar apps such as Calendly. This data can also be saved in customer relationship management (CRM) programs for future use.
This helps the companies by reminding the potential customers of bookings on time so that there are no wasted slots. Also, this information, date and time of the bookings, is updated automatically in the recipient calendars, an appreciated convenience for them.