The Ultimate HubSpot Affiliate Program Review 2025 (Hint: It’s Profitable)

Whether you work in B2B or B2C, chances are you’ve likely heard of HubSpot—one of the giants in business software that has truly become a household name. 

Best known for its comprehensive suite of powerful marketing and sales automation, HubSpot also offers top-notch CRM and customer service tools, making it a viable all-in-one solution for many businesses worldwide. 

What’s less commonly known is that HubSpot offers an enticing affiliate program, allowing all interested individuals and businesses to create a steady income stream by promoting their platform. 

Given its established name in the industry, affiliates can enjoy a much easier task of promoting HubSpot to their respective audiences since there will be little to no need to educate them on the product or try to build their trust with the brand. 

So no matter if you’re a tech blogger, social media influencer, or run a business-centered YouTube channel, the HubSpot affiliate program might just be the side hustle you’ve been looking for. 

But what exactly does this affiliate program entail? Is it as profitable as it sounds? And how can you maximize its potential? Stick around for this detailed review where we’ll answer all those questions and more. 

What is an affiliate program? A quick refresher

If you’re new to affiliate marketing or simply want a quick refresher, let’s quickly recap what affiliate programs are and how they work. If you’re a seasoned affiliate marketer, feel free to skip this part. 

Right off the bat, it’s worth mentioning that the concept is very simple. Affiliate marketing is one of the most popular channel sales techniques that both B2B and B2C companies leverage to grow their sales. 

Simply put, an affiliate program works by individuals or businesses earning commissions by promoting a company’s products or services through their personal affiliate links. 

These links are custom and unique to each affiliate marketer, making it easy to track when a new paid user comes from one of your promotions, which qualifies you for the well-deserved commission (percentage of the sale). 

Though in some very rare cases, affiliate commissions can also be earned for driving traffic and generating leads, most of the time affiliates get paid for paid purchases that go through as a result of their marketing efforts. 

Now, it’s time to dive into the HubSpot affiliate program review and explore what makes it so appealing, to help you start making money right away.

HubSpot affiliate marketing program overview 

There are tons of companies out there that have affiliate programs in place, so regardless of your audience type (demographics, interest, etc.), there will always be a product for you to promote. 

If your audience and/or content is mainly focused on business or tech-related topics, HubSpot is definitely a great affiliate product to consider promoting. As previously mentioned, their expanded brand awareness and marketing reach make the job much easier for those interested. 

Source: HubSpot 

In summary, the HubSpot affiliate program allows affiliates to earn 30% commissions by promoting their bundle of products and services. So if your audience is more marketing- or sales-focused, you can choose to promote a certain sub-product of their SaaS suite. 

And since you’re creating various content anyways, it could simply be a matter of adding the custom referral link to your profile bio and letting it passively generate you commissions over time. 

Once you join HubSpot’s affiliate program, you’ll get a personalized affiliate link that tracks all the clicks and purchases made through it. So whenever customers sign up for one of HubSpot’s paid plans through your unique referral link, you will earn that commission and generate income. 

The commission rates vary depending on which HubSpot product the customer purchases, but the general process remains the same → promote HubSpot, and get rewarded.

Key perks and features of HubSpot’s affiliate program 

The beauty of Hubspot’s affiliate program is that it’s straightforward, transparent, and available to anyone with an online presence—bloggers, YouTubers, influencers, course creators, marketplaces, small businesses, and so on. 

On top of that, they also offer extra perks for their affiliate partners to make it more interesting: 

• Brand reputation → there’s no need to make a sales or marketing pitch to your audience to ‘sell’ HubSpot, the name does all the talking on its own, significantly increasing the odds of conversions when compared to less-known companies. 
• Quality products → partially, HubSpot has that brand reputation because they were one of the first companies in the B2B marketing game but also because it has created a truly effective bundle of products that users love, so it’s quite likely that many of your audience members will make a purchase after clicking your referral link. 
• Recurring commissions → being a SaaS product, HubSpot mainly attracts monthly subscription plans, and therefore, their affiliate commissions are recurring, bringing you a fixed income each month of the subscription duration for as long as your referred customers remain paid users. 
• Dedicated support → with HubSpot, you’re not alone in this affiliate partnership, as they provide a dedicated support team to help you set up your account, resolve any issues, and make this a smooth ride to ensure a true win-win scenario. 
• Marketing materials* → to make your life as an affiliate marketer easier, HubSpot offers 400+ promotional assets, including banners, videos, and more, as well as more customized promotional assets like co-branded landing pages. 
• Performance reports* → along with a neat affiliate dashboard that tracks referrals and earnings, HubSpot provides personalized performance and optimization reports to help you become a better affiliate marketer, which in turn helps them grow your business. 

*  certain perks are exclusive to higher-tier affiliate marketers, which is determined by how many sign-ups you generate per month, more on that shortly.

How to join the HubSpot affiliate program 

Now that you know what the HubSpot affiliate program is all about, let’s explore how you can get started right away. Don’t worry—the process is extremely simple and you’ll be earning those recurring commissions before you know it. 

Here’s the step-by-step guide to joining the affiliate program:

• Social media → if you’ve also built up a social media following by talking about emerging technology, reviewing business software, or even discussing business matters like marketing, entrepreneurship, sales, etc., once again, chances are a good chunk of your audience would be interested in a product like HubSpot. 

Platforms like Instagram, TikTok, and Facebook are great platforms to share your affiliate link with your audience, whether it’s in your profile bio, in your post descriptions, or both. 

It would also be a good idea to make dedicated posts exclusively to promote HubSpot once in a while, for instance discussing how it helped your business automate and scale operations, to increase the odds of someone making a purchase and you getting those recurring commissions.

• Videos or podcasts → if you’re into creating business and/or tech-related videos or podcasts, these can be great places to promote HubSpot by taking a minute or two to mention their great features and the value it can bring to your audience. 

If you’re an established (or growing) business video maker or podcaster and have built up a solid reputation in the business/tech space, your endorsement of HubSpot could go a long way in getting numerous people interested in at least checking out their product.

HubSpot affiliate program tiers 

HubSpot has three distinct affiliate program tiers, depending on how much success you’ve achieved in your affiliate journey. These tiers include the HubSpot Affiliate, Super Affiliate, and Elite Affiliate: 

As you can see, each tier comes with its own set of benefits and commission structures, providing increased perks and opportunities to grow as an affiliate partner. Let’s take a closer look at each one:

#1 HubSpot Affiliate 

Best for → new affiliates who are just getting started with the HubSpot affiliate program.

This is the entry-level tier for all new HubSpot affiliates, and realistically—the tier that most individuals and businesses with smaller audiences will be a part of in the near future, given the huge criteria for progressing to the next level. 

While some of the extra perks such as website audit and optimization recommendations and performance reports are not available for affiliates in this tier, they will have everything needed to start earning consistent commissions. 

Key benefits:

• 30% recurring commissions for every referral that converts into a paying customer;
• Marketing materials like images, videos, and email templates to support promotion efforts; 
• 90-day cookies, ensuring you receive your commission even for sign-ups that occur weeks after the initial referral page visit; 
• Special affiliate challenges with opportunities to earn more money in the process. 

#2 Super Affiliate 

Best for → affiliates who have demonstrated strong performance by driving higher volumes of qualified traffic, and have generated 100-200 signups per month. 

Super Affiliate marketers is the next tier in the HubSpot affiliate marketing program, and it’s available to those who’ve established a proven track record with their promotional efforts. 

As a result, they are entitled to several extra perks such as website audit and optimization recommendations and guest blogging opportunities with HubSpot’s huge traffic-generating blog. 

Key benefits:

• Everything from the HubSpot Affiliate tier;
• Personalized support from HubSpot’s affiliate team for website audits and optimization recommendations 
• Guest blogging opportunities; 
• Access to special events like webinars and advanced training sessions;

#3 Elite Affiliate 

Best for → top-tier performers who generate significant referral revenue, usually surpassing the 200+ signups per month criteria. 

Finally, we have the top Elite Affiliate tier for the high-traffic website owners, publishers, and businesses that consistently deliver exceptional results for HubSpot through their affiliate promotion efforts. 

Getting here is quite tough, to say the least, but once achieved—you unlock additional perks that only make it increasingly easy to generate more referral traffic and signups, creating a snowball effect of recurring revenue for both you and HubSpot. 

Key benefits:

• All the benefits of the Super Affiliate tier; 
• Customized commission plans tailored to your unique business model; 
• Invitations to exclusive HubSpot events and networking opportunities with industry leaders; 
• Regular check-ins from a dedicated affiliate manager along with early access to new affiliate tools and resources; 
• Detailed performance and optimization reports as well as co-branded marketing materials. 

HubSpot affiliate program commission 

The HubSpot affiliate program commission structure is very straightforward and transparent, and in my opinion, highly rewarding. 

Affiliates earn a fixed 30% recurring commission for each and every successful referral purchase. By recurring, we mean that as long as your referred customers continue paying for HubSpot’s product(s), you will continuously receive the 30% cut for each monthly transaction.   

It’s worth emphasizing again that affiliate partners in the Super Affiliate and Elite Affiliate tiers are eligible for extra financial bonuses: 

• Both Super Affiliates and Elite Affiliates are qualified for additional cash bonuses based on hitting specific referral milestones that are agreed upon with HubSpot’s affiliate team; 
• Elite Affiliates also get the benefit of customized commission structures, meaning that due to increased referred customers, they will receive even more appealing commission structures, depending on their unique affiliate performance. 

HubSpot commission structure example: 

Let’s imagine that you run a digital marketing blog with substantial organic traffic. 

Since you’ve started adding your affiliate link in certain CTAs throughout your articles, you have successfully referred your first customer for HubSpot who signed up for their ‘Marketing Hub Professional’ plan priced at $790/month. 

• You will earn $237 each month (30% of $790) for as long as the referred customer remains a subscribed HubSpot user; 
• After a year subscription, this will result in $2844 of total earnings for you, just from 1 referred customer! Now imagine if you manage to refer 100 or 1000 customers over the course of a year! 

As you can see, this recurring revenue model makes HubSpot’s affiliate program particularly attractive for those looking to build a long-term passive income stream.

HubSpot product summary 

Now that we’ve covered everything on the affiliate program, let’s explore a brief overview of the actual product that you’ll be promoting. 

HubSpot is positioned as both a CRM and a fully-fledged lead management software, but in reality, it entails much more than both those categories. It offers a full suite of separate products that help businesses automate and streamline their marketing, sales, and customer service efforts under one roof.  

The two most popular HubSpot products and use cases are: 

• Marketing Hub → AI-powered marketing software that empowers businesses to automate marketing campaigns, generate leads, and grow their audience. Noteworthy features include inbound forms, social media management, and marketing campaign analytics. 
• Sales Hub → AI-powered sales automation that helps businesses build a fully functioning sales pipeline, from prospecting to closing deals. Noteworthy features include deals management, conversational intelligence, powerful analytics, and sales coaching. 

Though HubSpot’s products are great standalone tools for sales and marketing tools, the real advantage lies for those businesses that create an entire HubSpot ecosystem rather than relying on individual products. 

For instance, if you’re a small-to-medium-sized business exclusively looking for a sales automation platform, reputable standalone tools like Reply.io may be a better fit. 

By focusing the entire product on sales, tools like Reply.io often perform better in their specific domain compared to platforms that span across multiple business operations like HubSpot. 

In fact, here’s how Reply.io compares to HubSpot in the battle of features for those interested. 

In summary, here’s what users can enjoy with a standalone sales suite like Reply: 

• Native lead database with over 1 billion live contacts  
• AI SDRs that generate personalized multichannel outreach at scale, handle responses, and book meetings on your behalf
• AI Chat that captures, qualifies, and nurtures inbound sales leads 
• Premium email deliverability tools to ensure all your emails reach their intended inboxes
• Dedicated agency plans for lead generation/sales agencies with unique features 
• Seamless integrations with other leading tools including HubSpot

and that’s just the tip of the iceberg! 

Is the HubSpot affiliate program worth it?  

In short, it’s absolutely worth it! 

HubSpot’s affiliate program offers a legit, simplified, and lucrative opportunity for anyone with an established presence and audience in various business or tech niches. 

With its transparent structure, competitive commissions, and the backing of a reputable brand, this program is a win-win for affiliates and their audiences.

While it won’t make you a millionaire overnight, it’s a sustainable way to create a new stream of income through your content, social media, YouTube, or podcasting activities that you would be doing anyway, so virtually no downside! 

Ultimately, the HubSpot CRM affiliate program is more than just a side hustle—it’s a chance to partner with a leader in the SaaS industry and bring value to your audience in the process. 

So whether you’re a blogger, influencer, or entrepreneur, this program is a fantastic opportunity to start building passive income right away with both HubSpot and Reply’s affiliate program.

Good luck!