Thanks for visiting our guide. I’m more than happy to walk you through HubSpot LinkedIn integration so you can automate lead capture and, by extension, allow you to spend more time closing deals instead of manual data entry.
In this guide, you’ll learn:
The fundamentals of LinkedIn HubSpot integration
How to connect LinkedIn Ads or Sales Navigator to HubSpot
What the integration allows you to do
What you can do when the native integration isn’t enough
How to troubleshoot common problems
…and much more
Let’s dive right in.
Why connect LinkedIn and HubSpot?
Before we get into the nitty-gritty, let’s start by addressing the all-important question. Why would you want to connect LinkedIn and HubSpot in the first place?
Well, if you’re in sales, marketing, or recruiting, you know how time-consuming it can be to find leads, capture their details, and ensure the information in your CRM is always up-to-date.
But it doesn’t have to be that way.
You can leverage LinkedIn Hubspot integration to do the heavy lifting and reap benefits such as:
Automation
When you integrate the two platforms, leads from LinkedIn Lead Gen Forms automatically flow straight into your CRM.
In addition, the integration allows for instant creation of new contacts, complete with their details and consent data.
As a result, you can save hours of manual work and, more importantly, ensure no opportunity slips through the cracks.
If you’re a B2B SaaS company, for instance, you can have demo requests from LinkedIn ads appear in HubSpot within seconds, ready for follow-up.
Lead generation
HubSpot LinkedIn integration allows you to run LinkedIn Ads from your CRM. That way, you can use your HubSpot data to target high-value prospects with tailored campaigns and track results within the same interface.
A recruiting firm, for example, could target people who viewed their LinkedIn job posts but never applied and re-engage them with custom job postings or culture videos.
Better sales alignment
When you connect LinkedIn and HubSpot, the marketing team sees which campaigns bring qualified contacts while sales reps get the right context to personalize outreach.
The shared visibility, in return, improves collaboration and shortens the time from lead capture to closed deal.
Let’s say you’re a B2B manufacturer targeting plant managers with a Lead Gen Form.
After a form submission, HubSpot scores the lead, assigns it to the right rep, and enriches it with LinkedIn engagement data.
The sales rep then references recent activity and sends a custom follow-up, which can help secure a meeting faster.
What do you need before you start?
Before you connect LinkedIn and HubSpot, ensure you have the right accounts, permissions, and access. Why? …because skipping these checks can cause connection errors or missing data later.
That said, here’s what you need before integrating LinkedIn to HubSpot:
LinkedIn accounts → you’ll need a personal LinkedIn account and access to your company’s LinkedIn Page.
HubSpot subscription → the integration requires a Professional or Enterprise plan. It is worth noting that the Starter and free plans don’t include LinkedIn Ads or Sales Navigator integration.
Admin permissions → you must have admin rights on both your LinkedIn Page and your HubSpot account to authorize the connection.
LinkedIn Ads or Sales Navigator access: If you plan to run ads, you need a LinkedIn Campaign Manager account. And, for Sales Navigator features, you’ll require an active Sales Navigator subscription.
With these in place, you’re now set to connect the two platforms without glitches.
How do you connect LinkedIn to HubSpot?
LinkedIn integration with HubSpot is straightforward and takes only a few minutes when you follow the right steps.
The process happens within HubSpot, and you only need to authorize the connection once for it to run in the background.
Here’s a step-by-step breakdown:
#1 Log in to your HubSpot account.
#2 Click the Settings icon in the top navigation bar.
#3 In the left sidebar, select Integrations → Connected Apps.
#4 Click Connect an app and search for “LinkedIn.”
#5 Choose either LinkedIn Ads or LinkedIn Sales Navigator from the results.
#6 In the follow up screen, click Connect and follow the prompts to log in to your LinkedIn account.
#7 Grant HubSpot the requested permissions to complete the connection.
Congratulations! You’ve successfully connected HubSpot to LinkedIn.
Once the connection is active, HubSpot will start pulling LinkedIn data and make the tools available inside your CRM.
What can you do once they’re connected?
You’ve integrated LinkedIn with HubSpot. Now what?
Well, the integration allows you to work from your CRM while and use LinkedIn’s advertising and prospecting features.
In addition, the setup centralizes your outreach, ads, and lead data, making it easier to manage campaigns and follow-ups.
That said, here’s a quick overview of how LinkedIn–HubSpot integration enables you to:
Capture and manage new leads
With HubSpot and LinkedIn connected, you can send Lead Gen Form submissions straight into HubSpot. That way, they’re readily available for your workflows, reporting, and follow-up, so there’s no need to transfer details manually.
Run and monitor ads
The integration allows you to create, edit, and track LinkedIn ad campaigns from inside HubSpot. As a result, you can manage budgets, update creatives, and review performance across all your channels in one place.
Access Sales Navigator insights
With LinkedIn and HubSpot integrated, you can view mutual connections, recent activity, and suggested leads on a contact’s record in HubSpot. This context helps you tailor outreach and start more relevant conversations.
Automate and segment
Last but not least, you can group contacts based on their LinkedIn activity and trigger automated follow-ups, nurture sequences, or task assignments to keep leads moving through your pipeline.
Managing LinkedIn activity inside HubSpot is one piece of the puzzle. You also need to track how those efforts translate into measurable results.
Turn cold prospects into warm conversations
Stop sending generic messages that get ignored. This free playbook shows you how to turn LinkedIn engagement into real replies—step by step.
How do you track performance?
Tracking performance is crucial to understand whether your LinkedIn and HubSpot integration is delivering the results you want.
Monitoring this data allows you to make informed changes geared toward improving your campaign’s ROI.
To track results, here’s what you need to do.
Know where to view LinkedIn ad data in HubSpot
You can’t determine your campaign’s performance if you don’t know where to look. Luckily, you can quickly view key insights as follows:
#1 Go to your HubSpot dashboard and navigate to Marketing → Ads.
#2 Select LinkedIn from the connected ad accounts list.
#3 Here, you can review metrics such as clicks, impressions, conversions, and ad spend at a glance.
Set up dashboards and reports
Dashboards give you a bird’s-eye view of all your performance data, making it easier to spot trends, compare campaigns, and decide where to focus your budget.
Here’s how to set one up:
#1 In HubSpot, click Reporting → Dashboards.
#2 Select Create Dashboard and either choose a LinkedIn-specific template or build one from scratch.
#3 Add reports that show ad performance, lead conversions, and ROI.
#4 Save and share the dashboard with your team so everyone can monitor results in real time.
Use UTM parameters for custom campaign tracking
UTM tags allow you to pinpoint exactly which campaigns or creatives are driving traffic and leads. To set them up:
Add UTM parameters to your LinkedIn ad links before launching a campaign.
Include details such as campaign name, ad creative, and audience type.
After the campaign runs, check Traffic Analytics in HubSpot to see which ads produced the best results.
What are common issues, and how to fix them?
Even with the LinkedIn HubSpot integration set up correctly, you may run into problems that affect performance or stop data from syncing.
And, knowing how to identify and fix these issues will save time and keep your campaigns running smoothly.
Let’s now go over some common integration glitches and how to resolve them.
Integration not showing in HubSpot
When the integration isn’t showing in HubSpot, it means the two platforms aren’t currently linked. Possible causes could be that the connection was never completed, the integration was accidentally removed, or the authorization expired.
To fix it:
Go to Settings → Integrations → Connected Apps in HubSpot. (see screenshots above)
If LinkedIn is missing, click Connect an app, search for “LinkedIn,” and reconnect it.
Make sure you’re using an account with admin permissions on both platforms before authorizing.
Leads not syncing properly
If leads aren’t syncing, HubSpot isn’t receiving data from your LinkedIn Lead Gen Forms. The issue happens when the form isn’t connected to the right ad campaign, and the fields aren’t mapped correctly in HubSpot. Or, the form is inactive.
To fix it:
Check that the LinkedIn Lead Gen Form is active and linked to the correct ad campaign in Campaign Manager.
In HubSpot, go to Marketing → Ads → LinkedIn and confirm that each form field maps to the right HubSpot property.
If syncing fails, disconnect and reconnect the integration to refresh the connection.
Permission errors or expired tokens
If you see permission errors, HubSpot can’t access your LinkedIn account. The glitch occurs when admin rights have been removed or the connection token has expired.
To fix it:
In LinkedIn Campaign Manager, confirm you still have admin access to the ad account or company page.
In HubSpot, go to the LinkedIn integration settings and click Reconnect to refresh the token.
Using HubSpot’s troubleshooting tools
If problems persist, HubSpot’s Ads Tool can help you find the cause. It is also important to note that warnings often appear when syncing stops or data is incomplete.
To fix it:
Go to Marketing → Ads → LinkedIn in HubSpot.
Look for a warning icon next to the affected campaign and click it.
Follow the recommended steps provided in the alert to resolve the issue.
How can you get more out of the integration?
Once HubSpot LinkedIn ads integration is up and running, you can fine-tune it to generate better leads, improve targeting, and increase conversions.
Here are practical ways to max out the integration’s value:
Optimize LinkedIn Lead Gen Forms
Well-designed forms capture more leads. You, therefore, want to ensure your forms are as easy to complete as possible.
Some strategies you can use to optimize your LinkedIn Gen forms include:
Keep your forms short. Only ask for the information you need.
Use clear, benefit-driven headlines that explain what the lead will get.
Test different call-to-action texts to see which drives higher submissions.
Pre-fill fields with LinkedIn profile data to reduce friction for the user.
Use multiple-choice questions instead of open text fields to speed up completion.
Add a strong incentive, such as a free guide, webinar access, or discount, to increase form completion rates.
Match the form content to the ad promise so users get exactly what they expected when they click.
Use smart content in HubSpot based on LinkedIn ads
Your content in HubSpot must be well-thought-out.
Ideally, you want to match what visitors see on your website or landing pages to the LinkedIn ad they clicked. That way, you can create a consistent experience and improve your chances of converting them into leads.
Here are some tips to get your juices flowing:
Tailor headlines and offers to match the specific LinkedIn ad message.
Adjust calls to action based on the buyer’s stage or industry your ad targeted.
Display relevant case studies, testimonials, or product features that align with the prospect’s industry or role.
Adjust forms to request information that aligns with the ad’s intent.
Leverage LinkedIn insights for lead scoring
LinkedIn activity data can help you prioritize the right leads for follow-up. By adding these engagement signals into your HubSpot lead scoring model, you can focus sales efforts on the prospects most likely to convert.
Examples of insights to factor in:
Ad clicks or video views from targeted decision-makers.
Multiple form submissions or repeated engagement with your campaigns.
Profile views or interactions with your company’s LinkedIn page.
A/B test LinkedIn ad campaigns within HubSpot
Testing different ad variations helps you understand which creative, copy, or targeting performs best.
Furthermore, when you run these tests in coordination with HubSpot, you can corroborate ad performance to lead quality and conversions.
Some variables you can consider testing include:
Headlines: Compare short, direct headlines vs. longer, benefit-focused ones.
Ad copy: Test emotional appeals against fact-driven descriptions.
Creative: Compare static images, carousels, and short videos.
Calls to action: Try variations like “Book a Demo” vs. “Learn More.”
Targeting: Experiment with different audience segments to see which responds best.
Quick note: If you’re using HubSpot and want to turn your expertise into income, check out our HubSpot Affiliate Program review— it’s surprisingly profitable.
…moving on.
What are some alternatives or add-ons?
Sometimes the native LinkedIn HubSpot integration may not cover every workflow or have the features you need.
However, you can use third-party tools to bridge those gaps by adding functions like lead enrichment, automated LinkedIn actions, or custom data routing.
Below are some of the top tools you can use to supercharge your integration.
But before we look at what each tool can do, here’s a quick comparison table.
AReply and LinkedIn integration helps automate outreach, enabling you to connect with more prospects and personalize your communication.
It lets you run LinkedIn actions such as sending connection requests, messages, voice notes, and engaging with posts, either as standalone tasks or as part of multichannel sequences.
Moreover, Reply.io boasts a robust feature suite to help businesses streamline prospecting, deliver consistent engagement, and boost conversions while automating time-consuming LinkedIn tasks.
Key features:
LinkedIn prospecting tools = automates contact discovery and enrichment to build targeted lead lists quickly.
Chrome extension (Findy) = lets you find and save LinkedIn profiles while gathering extra details such as verified email addresses.
Automated LinkedIn actions = sends connection requests, messages, voice notes, and engages with posts to warm up leads.
Multichannel conditional sequences = combines LinkedIn and email outreach to improve response rates.
Unified inbox = centralizes LinkedIn and email conversations in one dashboard to avoid missed follow-ups.
Extended reporting = tracks connection requests, replies, and campaign performance for better optimization.
Pros:
Enables faster outreach
Multiple touchpoints
Rich contact data
In-depth reporting
Centralized messaging
Cons:
LinkedIn limits apply
Pricing:
Reply.io pricing is structured in three tiers as follows:
Zapier is a good automation tool if you want more flexibility over LinkedIn integration with HubSpot.
Besides linking the two, it also lets you automate custom workflows without code. That way, you decide how lead data moves and when actions trigger between the platforms.
You can also set rules for updates and processes, ensuring your marketing and sales systems work in sync. And to top it all off, Zapier allows you to tailor each workflow to your business needs.
Key features:
Lead sync = transfers LinkedIn Lead Gen Form submissions directly into HubSpot as new or updated contacts
Audience updates = syncs HubSpot contact lists with LinkedIn Ads audiences for targeted campaigns
Conversion tracking = pushes HubSpot form submissions or list updates to LinkedIn as conversion events
Custom alerts = sends notifications through email or Slack when new LinkedIn leads are added to HubSpot
Rule-based workflows = lets you define triggers, filters, and actions to control how and when data flows between platforms
Pros:
No coding needed
Allows Flexible workflows
Cons:
Time-consuming setup
Not beginner-friendly
Pricing:
Zapier pricing is structured in four tiers as follows:
Pro = starts from $19.99 per month
Team = starts from $69 per month
Enterprise = contact Zapier for pricing
Note: Zapier has a free, albeit limited plan that doesn’t offer much, especially if you’re in for flexibility.
Hublead
Hublead is a HubSpot LinkedIn Chrome extension. It allows you to import LinkedIn contacts, log messages, and enrich contact data into HubSpot.
Key features:
1‑click contact import = adds prospects from LinkedIn to HubSpot instantly while checking for duplicates.
Message sync = logs LinkedIn chats and InMails as “LinkedIn Messages” in HubSpot timelines.
Contact enrichment = pulls in details like email, phone, role, and company directly from LinkedIn into HubSpot.
Response insights = displays HubSpot contact details right on LinkedIn while browsing.
Activity tracking = captures connection requests, message acceptances, and syncs them as CRM events.
Pros:
Syncs message activity
Enriches contact info
Embedded CRM context
Works without Sales Navigator
Cons:
Chrome‑only extension
Limited free tier
Minor data sync limits
Pricing:
Hublead pricing is available in the following tiers:
Professional = starts at $40 per user per month
Business = starts at $80 per user per month
Scale = starts at $112 per user per month
Note: Hublead has a Free Starter plan with basic contact import and CRM view.
Manual data import/export
While the manual data import and export process takes more time than automation, it lets you “handpick” which data to transfer, which fields to include, and how to map them in your CRM.
The table below shows common scenarios where manual data export or import may make sense.
Scenario
When
Why
Exporting leads from LinkedIn Ads
You want to add LinkedIn Lead Gen Form submissions to HubSpot but can’t use native integration or Zapier.
Gets ad leads into HubSpot for follow-up and workflows without integrations.
Exporting Sales Navigator lead lists
You need a HubSpot-ready list of prospects in Sales Navigator for campaigns or segmentation.
Ensures event leads get CRM nurturing and LinkedIn engagement.
Exporting LinkedIn event registrants
You plan to follow up with people who registered for a LinkedIn Event through HubSpot workflows.
Turns event sign-ups into CRM records for quick follow-up while interest is high.
Importing HubSpot contact lists into LinkedIn Ads
You want to target specific HubSpot contacts with LinkedIn ad campaigns.
Retargets known leads or customers with relevant ads to improve ROI.
Importing HubSpot form submissions into LinkedIn
You want to reach out on LinkedIn to contacts who filled out HubSpot forms.
Engages form submitters on LinkedIn to expand touchpoints.
Importing offline leads into both platforms
You collected leads from trade shows or events and want to import them into HubSpot and LinkedIn.
Gets leads into both systems at once
Using HubSpot workflows with LinkedIn email outreach tools
If full integration isn’t possible, you can align your LinkedIn and email efforts with HubSpot workflows.
LinkedIn outreach tools such as Reply.io allow you to trigger personalized emails based on LinkedIn activity.
You can, for example, set a workflow that:
Adds a new LinkedIn lead to a HubSpot list
Sends a tailored email sequence within minutes
Creates a follow-up task if there’s no reply after a set period
The strategy integrates your LinkedIn engagement and email outreach, removes the need for manual coordination, and keeps leads moving toward conversion while maintaining context from both channels.
Final tips before you go
Before we wrap this guide up, here are some quick pointers to keep your LinkedIn integration with HubSpot setup running smoothly:
Keep permissions up to date: Review admin access in both HubSpot and LinkedIn regularly. That way, you can prevent unexpected sync errors or access blocks.
Review privacy and data settings: Check consent data, ad preferences, and GDPR/CCPA compliance every few months to ensure you’re meeting regulatory requirements.
Train your team: Make sure everyone using the integration knows how to capture leads, track performance, and troubleshoot common issues. This keeps your processes consistent.
Revisit performance monthly: Use dashboards and reports to track metrics, test new ad creatives, and refine targeting based on results. Continuous tweaks improve ROI over time.
LinkedIn HubSpot integration = the bottom line
That’s it!
You’ve now got the playbook for connecting LinkedIn and HubSpot.
But integration is only the starting point.
You’re better off leveraging third-party tools and add-ons to automate LinkedIn actions, scale multichannel outreach, and monitor your pipeline.
Speaking of which, Reply.io is one of the most robust tools available to push HubSpot and LinkedIn integration to the next level.
It combines LinkedIn automation, email sequences, a unified inbox, and more to ensure your engagement is consistent and measurable.
And the best part is that you can test drive Reply for 14 days at no cost!
So, what are you waiting for?Start your free trial today and turn your integration into a fully automated lead generation engine.
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