Top 20+ LinkedIn Automation Tools You Need in 2024 to Scale Your Outreach

Always wanted to optimize your LinkedIn profile but don’t know how? 

We’re going to share with you the secret sauce of big players in achieving this: “LinkedIn automation tools.” This way, they can schedule posts, personalize messages, and review profiles without much effort, just with a few clicks. 

That’s why they can scale up super fast, but don’t worry, you can grow to their size and even more. Here, we’re going to show you the best LinkedIn prospecting tools so you can choose which fits your needs once you’ve evaluated their functions, features, and prices.

Ready to kickstart your journey into scaling your company on LinkedIn? 

Keep reading!

Why do you need LinkedIn lead generation tools, and how do they work?

Because there are only 24 hours in one day! A specialist will save time on training and execution of tasks. Not to mention that they’ll improve continuously by taking into consideration the most effective practices.

Suppose you hired a specialist to manage your LinkedIn 24/7 and on scalable terms. How do you like that idea? 

That’s how LinkedIn marketing automation tools work.

Not sure if you need it? The first thing that comes to mind is saving time. The best LinkedIn automation tools mean you won’t have to spend hours reviewing profiles, scheduling posts, sending messages, etc. This will let you pay more attention to the operational part of your business and get you more clients.

By contrast, with LinkedIn marketing automation tools, you’ll be active on the platform even when you’re on vacation or when you are very busy. How is that possible?

The way that the best LinkedIn automation tools work is quite simple: they link to your LinkedIn account and carry out the tasks you set them to do. 

That way, they can send requests to other users if they meet the profile you describe, even program posts, and customize messages for those who comment on your post. All of this is done with the simplicity of automation, which makes it much easier to grow on the platform.

And the cherry on top? 

You can set up LinkedIn marketing automation tools to meet your needs and concentrate on networking, getting more engagement, attracting clients, and more (and not growing your LinkedIn SSI score, for instance).

The question now is whether you want to hire an expert LinkedIn marketing team that works 24 hours a day without having to pay the high costs that such a service would entail. If you answer yes, you need a LinkedIn automation tool. 

Here, we’re going to present the best LinkedIn prospecting tools for your company!

What are the types of LinkedIn prospecting tools?

Because there are only 24 hours in one day! A specialist will save time on training and execution of tasks. Not to mention that they’ll improve continuously by taking into consideration the most effective practices.

Suppose you hired a specialist to manage your LinkedIn 24/7 and on scalable terms. How do you like that idea? That’s how the best LinkedIn prospecting tools work.

Not sure if you need it? The first thing that comes to mind is saving time. LinkedIn automation tools mean you won’t have to spend hours reviewing profiles, scheduling posts, sending messages, etc. This will let you pay more attention to the operational part of your business and get you more clients.

By contrast, with a LinkedIn automation assistant, you’ll be active on the platform even when you’re on vacation or when you are very busy. How is that possible?

The way that LinkedIn automation tools work is quite simple: they link to your LinkedIn account and carry out the tasks you set them to do. That way, they can send requests to other users if they meet the profile you describe, even program posts, and customize messages for those who comment on your post. All of this is done with the simplicity of automation, which makes it much easier to grow on the platform.

And the cherry on top? You can set up the best LinkedIn prospecting tools to meet your needs and concentrate on networking, getting more engagement, attracting clients, and more.

The question now is whether you want to hire an expert LinkedIn marketing team that works 24 hours a day without having to pay the high costs that such a service would entail. If you answer yes, you need LinkedIn marketing automation tools. 

Here, we’re going to present the best LinkedIn prospecting tools for your company!

What are the types of LinkedIn automation tools?

Now that you are sure about implementing a LinkedIn automation tool in your company, you need to check the types of existing LinkedIn automation tools. This stage sometimes generates a lot of indecision. 

We know this because it is like trying to buy a car: There are so many good options that sometimes we cannot decide on one. But don’t worry. We’re going to break down the main types of LinkedIn prospecting tools so that you can choose the ideal one.

Connection automation

These types of tools are responsible for reviewing thousands of profiles until they find those that match what you are looking for to send connection requests en masse. In addition, they can write personalized messages to increase their effectiveness. 

This is vital, considering that messages and emails that are personalized increase open rates by 26% according to Forbes.

Content scheduling

These simulate a content manager who is in charge of publishing at the most convenient times. Thus, you will be able to upload, schedule, and organize your monthly publications easily.

Automatic engagement

As you know, creating quality content is not enough; in the world of social networks, engagement is the heart of growth. So, these tools are responsible for liking posts, commenting, and sharing content.

Data collection

This feature is a favorite for HR teams, as it mass-tracks job profiles that meet the established criteria and automatically extracts contact information.

Analysis and reports

With this feature, you will receive LinkedIn profile performance reports that detail how your profile has evolved over time. This is like Google Analytics for LinkedIn.

All-in-one tools

These are my favorites because they give you access to a panel of LinkedIn optimization tools to take your profile metrics to the sky. They are a LinkedIn Swiss Army knife to help you scale to the next level.

Ready to find out who the big players in LinkedIn automation are? Keep going!

What are the best LinkedIn automation tools (both free and paid)?

There are many players in the world of LinkedIn automation, and here we’ll tell you which ones are the big boys so you can make the best choice when choosing an ally for your company.

Reply.io

Reply.io is a powerhouse for multi-channel outreach and sales automation, powered by AI to help your team hit targets without wasting time on manual tasks. No matter if you’re sending personalized emails or juggling webinars and calls, it brings everything into one streamlined platform. 

If you’re serious about scaling your outreach and love personalization, Reply.io is the tool you’ll want in your arsenal.

Features:

• Multi-channel outreach → Automate across email, LinkedIn, and even phone calls to cover all bases. You can set up sequences that blend emails and social touches for more impact.
• Lead generation → Forget the endless LinkedIn scrolling. This tool identifies key prospects and contacts them for you, keeping your database full.
• Personalization at scale → Use dynamic templates and variables to keep it personal without doing it manually, ensuring each message looks tailor-made.
• Anti-spam and deliverability focus → Makes sure your emails don’t land in spam, so you’re not wasting outreach efforts.

Pros:

• Setting up workflows is a breeze, and you can manage everything in one place.
• Less manual work means you can focus on real conversations with leads.
• Drives results by making your team more productive and focused on the right targets.

Cons:

• Advanced features might take some time to master, especially for newbies.
• Can be a little high if you’re on a tight budget, but it’s worth it if you’re looking to scale.

Best for: Sales teams (any size) looking to streamline their outreach process and nail personalization. If increasing efficiency and closing deals faster are top priorities, Reply.io won’t disappoint.

Expandi

G2: 4.1/5 ⭐️ (94) | Capterra: 4.4/5 ⭐ (31)

Expandi is your go-to tool for LinkedIn automation, ideal for teams that want to push beyond manual LinkedIn messaging. 

It’s especially handy if your business or agency is trying to generate more leads directly from LinkedIn without having to be glued to the screen all day. With smart automation and built-in analytics, it makes LinkedIn outreach super easy.

Features:

• Team management → You can manage multiple accounts, making it ideal for agencies or teams.
• Campaign automation → Set up personalized campaigns that run on autopilot, like connection requests and follow-up messages.
• Lead generation → Automatically gather and nurture leads, saving you hours of manual work.
• Analytics management → Know what’s working (and what’s not) with built-in reporting tools to track engagement and conversions.
• CRM integration → Sync Expandi with your CRM to streamline data and sales processes.

Pros:

• You don’t need to be a tech whiz to set it up. Its interface is user-friendly and intuitive.
• Automating LinkedIn outreach can get your messages in front of more people without the manual hassle.
• Expandi is a budget-friendly option for medium-sized companies, offering a good mix of functionality at a fair price.

Cons:

• Some of its more advanced automation functionalities could use clearer documentation.

Best for: Lead generation agencies and sales teams that need a simple but effective tool to grow their LinkedIn outreach. Perfect if you have a team and want an affordable solution that boosts your LinkedIn efforts.

Phantombuster

G2: 4.2/5 ⭐️ (41) | Capterra: 4.6/5 ⭐ (61)

Phantombuster is like the Swiss Army knife of LinkedIn automation and data scraping. 

Whether you’re looking to automate social interactions or pull massive amounts of data, this tool has you covered. It’s built for those who want to get super granular with their lead generation and social media activities without spending hours on manual tasks. 

And the best part? It doesn’t require any coding skills, making it accessible for non-technical users.

Features:

• Data extraction → Extract leads and information from LinkedIn profiles, and other online sources, with just a few clicks.
• Social media automation → Set up automations to follow, like, and comment on content, so you can keep engaging even when you’re not online.
• Lead generation → Create a targeted list of leads based on specific criteria like industry or job title.
• Email broadcast → Personalize and automate email campaigns, hitting your leads from multiple angles.

Pros:

• Even if you’re not tech-savvy, Phantombuster is easy to get started with. No need to mess with code.
• From scraping data from LinkedIn to automating tasks like sending messages or interacting with posts, it handles complex workflows.
• Works with Zapier and other popular tools, so you can pull in data and push it to your CRM or marketing stack.

Cons:

• The more you use it, the more expensive it can get, especially if you need access to higher data limits.
• While it’s powerful, you might hit some walls when it comes to tailoring certain automations exactly to your needs.

Best for: Businesses looking to scale their lead generation and data extraction efforts without needing to hire a developer. Ideal for marketing teams who need automation but don’t want the hassle of writing scripts or dealing with complex setups.

Lempod

G2: 3.5/5 ⭐️ (1) | Capterra: not available

Lempod is all about boosting your LinkedIn post engagement through engagement pods—groups of LinkedIn users who automatically like and comment on each other’s posts. 

If you’re trying to expand your visibility on LinkedIn or improve the reach of your content, this tool can give you a quick engagement boost. Just make sure to use it wisely, as too much artificial engagement can look a bit spammy.

Features:

• Engagement groups → Join or create pods where members help boost each other’s posts by auto-liking and commenting.
• Automatic interactions → Set it and forget it—your likes and comments on other posts are automated.
• Customizable comments → Choose or write custom comments so they don’t all look the same, making your engagement feel more genuine.
• Group filtering → Find the most relevant pods for your industry or audience for more targeted engagement.
• Performance analysis → Check out how your posts are performing with the extra engagement.

Pros:

• Quickly increase the visibility of your LinkedIn posts with more likes and comments.
• A higher engagement rate often means LinkedIn’s algorithm will push your post to more people.
• If you need fast engagement to create buzz around a post, this tool can help.

Cons:

• If not used carefully, the engagement can feel forced or unnatural, which could turn off real prospects.
• Overusing it or joining too many pods can violate LinkedIn’s terms, so there’s a bit of a risk.

Best for: Small businesses or individuals looking to increase post visibility and boost LinkedIn engagement quickly. Just be mindful that it’s best used sparingly, as too much automated engagement can hurt your authenticity.

Dux-Soup

G2: 4.3/5 ⭐️ (79) | Capterra: 4.0/5 ⭐ (15)

Dux-Soup is your go-to tool if you’re looking to simplify LinkedIn outreach by automating routine tasks like visiting profiles, sending connection requests, and following companies. 

It’s all about saving time while expanding your network, whether you’re in sales, recruiting, or marketing. The platform’s automation helps you target your ideal audience while you focus on more critical conversations.

Features:

• Automated profile visits → Dux-Soup will automatically visit LinkedIn profiles, making your profile more visible and generating curiosity.
• Invitations to connect and follow → It sends out connection requests and follows automatically, taking care of the tedious parts of networking.
• Campaign management → Set up and manage LinkedIn outreach campaigns to scale your efforts.
• Data extraction → Collect data from LinkedIn profiles and export it into CSV files for use in your CRM or sales pipeline.
• Tool integrations → Connect with tools like HubSpot or Pipedrive to sync your LinkedIn data with your broader sales and marketing efforts.

Pros:

• Automates the boring tasks like profile visits and connection requests, freeing up your time for more important interactions.
• Helps grow your LinkedIn network by automating the groundwork.
• You can use it to generate leads by reaching out to hundreds of potential contacts automatically.

Cons:

• You’ll need to monitor how much you’re automating because LinkedIn has limits on connection requests and actions. Too much automation can get you flagged.
• To avoid coming across as spammy, you’ll need to set up your campaigns thoughtfully. If done wrong, it can backfire.

Best for: Sales professionals, recruiters, and marketers who need to grow their LinkedIn network without spending hours a day manually reaching out to people. It’s great if you’re doing high-volume outreach and want to scale up without extra effort.

Wiza

G2: 4.5/5 ⭐️ (435) | Capterra: 4.5/5 ⭐ (20)

Wiza is a LinkedIn scraping tool that helps you find, extract, and verify LinkedIn email addresses with just a few clicks. It’s perfect for sales and marketing teams looking to build highly targeted email lists from LinkedIn Sales Navigator searches. 

What sets it apart is the accuracy of its email verification, saving you time and money on sending emails that bounce.

Features:

• Bulk email extraction → Pull lists of emails directly from LinkedIn profiles in bulk, helping you build your database quickly.
• Email verification → Wiza doesn’t just give you the email addresses; it also verifies them in real-time to ensure you’re only targeting valid contacts.
• CRM integration → Seamlessly integrates with your existing CRM tools, making it easy to keep your contacts organized and ready for outreach.

Pros:

• Even if you’re not tech-savvy, Wiza’s interface is easy to navigate, so anyone on your team can use it.
• Email verification means you’re only working with accurate data, reducing the risk of bounce rates.

Cons:

• While effective, it might feel a bit pricey for small businesses, especially if you’re running smaller campaigns.
• The tool has limitations on how many LinkedIn leads you can extract per month, so if you’re scaling quickly, you might hit a cap.

Best for: Sales teams and marketers who need to build accurate email lists for outreach campaigns and don’t want to waste time on invalid addresses. Perfect if you’re using LinkedIn Sales Navigator and need a reliable way to pull leads from there into your email pipeline.

Dripify

G2: 4.5/5 ⭐️ (247) | Capterra: 4.7/5 ⭐ (356)

Dripify is a LinkedIn automation tool built for businesses focused on lead generation and nurturing relationships. No matter if you’re in sales or marketing, Dripify helps you automate the entire prospecting process, from sending connection requests to following up with leads. 

The platform also stands out with its analytics and performance tracking, making it a favorite for those who like to measure their efforts.

Features:

• Automated prospecting → Dripify takes care of sending out connection requests and following up with personalized messages. All you have to do is set it up and let it run.
• Campaign creation → Design multi-step campaigns where you can send messages, follow-ups, and even engage with your prospects’ content to warm them up.
• Lead search → Quickly identify and target potential leads that fit your ideal customer profile.
• Message scheduling → Schedule LinkedIn messages in advance, ensuring timely follow-ups without the manual work.
• Performance analysis → Track which messages and campaigns are driving the best results and adjust as needed.

Pros:

• Set up sequences and let the tool do the heavy lifting, freeing up your time for higher-level strategy.
• Instead of manually sending dozens (or hundreds) of messages, Dripify automates it, so you can focus on closing deals.
• Even though it’s automated, you can still personalize your outreach using dynamic variables to make your messages feel tailored.
• With detailed analytics, you’ll know what’s working and can optimize your approach based on actual performance.

Cons:

• It’s packed with features, but some smaller businesses might find it pricey.
• You’ll need to invest some time upfront to set up your sequences properly—poor setup can lead to spammy behavior.

Best for: Sales and marketing teams, especially those in B2B/SaaS, looking to scale their LinkedIn outreach without losing the personal touch. If you want to build relationships and close more deals, Dripify is a solid choice.

Taplio

G2: 3.3/5 ⭐️ (4) | Capterra: 0.0/5 ⭐ (0)

Taplio is designed for people who want to grow their LinkedIn presence through consistent content creation and automation. It’s a tool that takes your LinkedIn strategy to the next level by helping you plan, schedule, and even create content, while also automating lead generation. 

It’s particularly helpful if you want to build a personal brand or maintain a steady flow of engagement on LinkedIn.

Features:

• Content creation → Taplio simplifies the content creation process with templates and AI-assisted writing tools, so you’re never stuck wondering what to post.
• Scheduling → Plan and schedule your posts in advance, ensuring you’re regularly active without having to log in every day.
• LinkedIn lead generation → Beyond content, Taplio helps you automate outreach and engagement with potential leads on LinkedIn.
• Performance analytics → Get insights into how your posts and interactions are performing, so you can adjust your strategy for maximum engagement.
• Chrome extension → The browser extension lets you create and schedule posts directly from LinkedIn, making it super convenient.

Pros:

• If you struggle with coming up with LinkedIn posts or keeping consistent, Taplio is a game-changer.
• Schedule posts and automate lead generation, so you can keep growing your presence without constantly being online.
• Regular content means more engagement, which can help you grow your network and establish your brand on LinkedIn.
• Helps you understand what’s working so you can refine your approach based on real data.

Cons:

• The tool can be a bit on the pricey side, especially for solo users or small teams.
• Too much automation, especially on the lead generation side, can make your LinkedIn activity feel spammy if not handled carefully.

Best for: Marketers and salespeople who want to expose themselves on LinkedIn, create relationships, and get leads. It is mostly for people working in B2B and SaaS industries.

Octopus CRM

G2: 4.4/5 ⭐️ (115) | Capterra: 4.6/5 ⭐ (272)

Octopus CRM is all about helping you automate LinkedIn in a smart, efficient way. Whether you want to send connection requests, follow up with leads, or even endorse skills, Octopus CRM has you covered. 

It’s designed for users who want to streamline their LinkedIn activities, but also need an affordable and fully featured tool to manage contacts and messaging without being overwhelming.

Features:

• Automated connection requests → Save time by sending bulk connection requests to potential leads based on your target criteria.
• Personalized messaging → You can automate follow-up messages after someone accepts your connection request, making it feel personal while keeping things efficient.
• Profile viewing and skill endorsements → Automate profile visits and endorse skills to boost your presence and engage with leads more subtly.
• Contact management → Keep track of your prospects and leads, all within the platform.
• Email marketing and task management → Not just limited to LinkedIn, Octopus CRM also integrates email outreach and helps you manage tasks.

Pros:

• The layout is simple to navigate, so you can set it up without much hassle.
• You can create customized workflows for different campaigns, whether you’re focusing on lead generation or outreach.
• Works well for small businesses that want to grow without a huge investment in expensive tools.
• Users praise the support team for being responsive and helpful.

Cons:

• While it does the job on LinkedIn, it doesn’t integrate with as many third-party tools as some of the more robust platforms.
• Some users might need a bit of time to get used to the various automation options, especially if they’re new to LinkedIn automation.

Best for: Small to medium-sized businesses that need an affordable all-in-one CRM and LinkedIn automation tool. Perfect for anyone who wants to increase LinkedIn outreach but still keep things personalized.

Evaboot

G2: 4.6/5 ⭐️ (81) | Capterra: 4.6/5 ⭐ (14)

Evaboot is a niche tool designed to extract and enrich LinkedIn Sales Navigator data into CSV files. It’s perfect for teams that spend a lot of time prospecting on LinkedIn but don’t want to manually copy and paste data. 

The tool is laser-focused on accuracy, ensuring you’re working with clean, well-organized data that’s easy to transfer into your CRM or email marketing platform.

Features:

• LinkedIn lead generation tools → Scrapes lead data from LinkedIn Sales Navigator, making the process quick and hassle-free.
• Email search and verification → Not only does it pull contact info, but it verifies emails in real-time, so you’re not wasting effort on bad leads.
• GDPR compliance → Helps you stay compliant with data protection regulations when dealing with EU-based prospects.
• Scalability for teams → Works well for teams that need to process large amounts of data and export it for follow-up.

Pros:

• If you’re using Sales Navigator to find leads, this tool will save you tons of time by automating data extraction.
• Cuts down on the hours spent manually compiling LinkedIn leads, letting you focus on outreach instead of data entry.
• There’s a free plan if you’re looking to try it out before committing to a paid option.
• The built-in email verification ensures you’re not sending campaigns to dead addresses.

Cons:

• You’ll need a LinkedIn Sales Navigator account to use Evaboot, which adds to the cost if you don’t already have one.
• While there’s a free version, heavy users or large teams will likely need to upgrade to a paid plan, which can get expensive.

Best for: Sales teams and marketers who use LinkedIn Sales Navigator and want to automate the process of scraping leads and verifying email addresses. It’s ideal if you’re doing a lot of prospecting and want to streamline your data collection.

La Growth Machine

G2: 4.7/5 ⭐️ (49) | Capterra: 4.9/5 ⭐️ (44)

La Growth Machine is all about scaling your LinkedIn lead generation in a super-targeted way. This tool not only automates outreach but also helps you run personalized, multi-channel campaigns that hit LinkedIn, email, and beyond. 

If you’re a company looking to engage with B2B prospects more strategically (without feeling robotic), this platform is built for you. Think of it as your personal assistant for lead nurturing, saving you from juggling multiple tools.

Features:

• LinkedIn automation → Automatically send connection requests, messages, and follow-ups—without it feeling like spam.
• Lead segmentation → Segment your prospects into different categories based on criteria like industry, job title, or interaction history.
• Multi-channel approach → Run campaigns across LinkedIn and email to maximize reach and engagement.
• Performance analysis → Get insights into how your campaigns are performing with detailed metrics and reports.
• Multiple integrations → Syncs with your CRM and other tools to keep everything streamlined and organized.

Pros:

• Instead of manually managing LinkedIn outreach, this tool automates it with personalization, so you’re still building relationships.
• Despite being automated, La Growth Machine makes sure your messages don’t come across as robotic.
• Automates LinkedIn and email outreach together, meaning you’re not stuck flipping between platforms.

Cons:

• The tool is powerful but can be a bit pricey for smaller teams or startups.
• If not set up correctly, your outreach might feel a bit too automated, which can hurt engagement.

Best for: Businesses looking to scale LinkedIn lead generation, particularly B2B companies that want a multi-channel approach. Ideal if you’re targeting high-quality prospects and need more personalized automation.

UpLead

G2: 4.7/5 ⭐️ (779) | Capterra: 4.6/5 ⭐️ (76)

UpLead is a data provider designed for teams who need to build B2B lead lists with top-notch accuracy. Whether you’re conducting market research or just need to expand your customer database, UpLead offers access to a huge pool of business contacts. 

You can search using advanced filters, and the platform also provides real-time email verification, so you’re not wasting effort on dead contacts.

Features:

• Extensive database → Access millions of verified business contacts, categorized by job title, industry, and more.
• Advanced search filters → Narrow down your search to find exactly the kind of prospects you want, using filters like location, industry, company size, and even technologies used.
• Real-time email verification → Ensure your email list is clean and up-to-date, reducing bounce rates and improving deliverability.
• CRM integrations → Syncs with popular CRMs like Salesforce and HubSpot, making it easy to pull leads into your existing workflows.
• Data enrichment → Beyond just contact info, UpLead offers data like company details and tech stacks, helping you tailor your outreach.

Pros:

• Users love the accuracy of the leads, which is crucial when you’re running targeted campaigns.
• Its interface is intuitive, so you don’t need to be a data expert to start building lists and finding prospects.
• The filtering options allow you to get hyper-specific, which is great for targeted campaigns.

Cons:

• Small businesses or teams with tight budgets might find it a bit expensive, especially for larger databases.
• Some users mention that there could be more customization options for the data fields and reporting features.

Best for: Marketing teams and sales professionals who need to access large, verified B2B contact lists. It’s especially useful if you want to build a robust database of potential customers and ensure your email campaigns are hitting valid addresses.

MeetAlfred

G2: 3.2/5 ⭐️ (30) | Capterra: 2.8/5 ⭐️ (13)

MeetAlfred is designed for scaling your LinkedIn outreach while keeping it personal. It helps automate the boring tasks, like sending connection requests and follow-up messages, but with a focus on personalization. 

No matter if you’re running a small team or working solo, MeetAlfred makes LinkedIn outreach easier by allowing you to run multiple campaigns simultaneously and track everything in one place.

Features:

• Campaign management → Create and manage multi-step campaigns that include connection requests, messages, and follow-ups—everything runs on autopilot.
• Team collaboration → Manage LinkedIn outreach across multiple accounts, making it ideal if you have a sales team working on different leads.
• Analytics and reporting → Get insights into how your campaigns are performing, with data on connection rates, reply rates, and overall engagement.
• Integration with other tools → Connect MeetAlfred to your CRM and other tools to sync contacts and activity for smoother workflows.

Pros:

• Automates routine tasks like connection requests and follow-up messages, allowing you to focus on closing deals.
• Even with automation, it keeps things personal by using custom variables, so your messages don’t feel like mass spam.
• Provides a good look at what’s working, letting you tweak your campaigns for better results.

Cons:

• MeetAlfred is on the pricier side, especially for smaller businesses or startups just getting into LinkedIn automation.
• To avoid LinkedIn penalties, you need to set up your campaigns carefully, which can take some time to get right.
• Certain industries, especially more traditional ones, might not see the value in heavy LinkedIn automation.

Best for: B2B companies and sales teams who need to scale their LinkedIn outreach and want to automate repetitive tasks without sacrificing personalization. Great for teams that want to manage campaigns across multiple accounts.

LinkedHelper

G2: 4.5/5 ⭐️ (137) | Capterra: 4.8/5 ⭐️ (124)

LinkedHelper is a robust LinkedIn automation tool that helps you streamline your LinkedIn activities. It’s packed with features for sending mass invitations, automated LinkedIn messaging campaigns, and even tracking profile visitors. 

While it’s powerful, it does require some finesse in setup to make sure your outreach doesn’t come across as spammy or get you in trouble with LinkedIn. If used thoughtfully, it can save you tons of time while expanding your network and nurturing leads.

Features:

• Mass messaging and invitations → Automatically send connection requests and personalized messages to hundreds of prospects based on your criteria.
• Profile export → Export LinkedIn profile data into CSV files for easy management and use in other tools.
• Visitor tracking → Track who’s visiting your profile and set up automated responses or connection requests based on that activity.
• Campaign creation → Create and automate multi-step campaigns that include connections, follow-ups, and even profile viewing.

Pros:

• Instead of manually sending requests or messages, you can automate the process, freeing up hours of your day.
• Automates a lot of LinkedIn’s routine activities, like viewing profiles and sending mass invitations, making it easier to grow your network.
• Exports data from LinkedIn, so you can manage it better in your CRM or marketing tools.

Cons:

• If overused or misconfigured, you might end up looking like a spammer, which could hurt your brand image.
• Automation needs to be carefully managed to avoid hitting LinkedIn’s rate limits or getting your account flagged.
• While it offers personalization options, it might not feel as personal as other tools unless you tweak your settings well.

Best for: Sales professionals, recruiters, and marketers who want to automate routine LinkedIn tasks and scale outreach efforts. It’s ideal for those who want to manage larger campaigns, but you need to use it carefully to avoid penalties or spamming.

TexAu

G2: 4.3/5 ⭐️ (57) | Capterra: 4.0/5 ⭐️ (20)

TexAu is a powerful growth automation platform designed to help you scale lead generation and automate repetitive tasks. It’s like a one-stop-shop for scraping data, automating outreach, and integrating with your CRM. 

The real appeal of TexAu is its ability to pull data from various sources and automate those boring manual tasks, helping you save time and focus on closing deals or building relationships.

Features:

• Bulk data extraction → Pull massive amounts of data from LinkedIn and other platforms, saving you hours of manual scraping.
• Lead scoring → Helps prioritize leads based on predefined criteria, so you’re always focusing on the best prospects.
• Email automation → Automate your email outreach alongside LinkedIn messaging for a multi-channel approach.
• CRM integrations → Sync with your existing tools like Salesforce or HubSpot, so all your data flows seamlessly into your current processes.

Pros:

• By automating LinkedIn outreach and other social platforms, you can reach more prospects in less time.
• Great for pulling large volumes of data, especially if you need lots of leads quickly.
• By focusing on lead scoring and automating follow-ups, you can improve your chances of closing deals.

Cons:

• This isn’t the easiest tool to use straight out of the box. You’ll need some time to get comfortable with it, especially with the more advanced features.
• Some users report occasional bugs or glitches, which can be frustrating, especially during critical campaigns.

Best for: Businesses or teams that need to scale lead generation and sales efficiency by automating repetitive tasks. Ideal for larger teams or those who rely heavily on data scraping and outreach automation.

LinkedFusion

G2: 3.1/5 ⭐️ (10) | Capterra: 4.8/5 ⭐️ (13)

LinkedFusion is a cloud-based LinkedIn automation tool that helps with lead generation and outreach campaigns. Its main focus is on automating the process of sending connection requests, follow-ups, and even managing drip campaigns. 

If you’re juggling multiple LinkedIn campaigns and want to keep things organized without manually tracking every lead, LinkedFusion could be a game-changer.

Features:

• Automated connection requests → Set up campaigns to automatically send connection requests to your target audience.
• Personalized messaging → Send follow-up messages that feel personalized, without the manual work.
• Drip campaigns → Create sequences of messages that go out over time, helping to nurture relationships with leads.
• CRM integrations → Sync your LinkedIn activity with your CRM to ensure all your data is in one place, making lead management easier.

Pros:

• Automates most of the manual work involved in LinkedIn lead generation, freeing you up to focus on high-priority tasks.
• By automating connection requests and follow-ups, LinkedFusion helps you target the right prospects without spamming.
• Ideal for teams, as it allows multiple users to manage outreach and collaborate on campaigns.

Cons:

• LinkedFusion is more affordable than some alternatives, but it can still feel a bit pricey for small businesses or solopreneurs.
• As with all automation tools, you need to be careful with how aggressively you use it to avoid LinkedIn’s penalties for over-automation.

Best for: Sales teams, agencies, and recruiters who need to automate LinkedIn outreach and nurture leads through drip campaigns. If you’re looking to scale outreach while maintaining a personal touch, LinkedFusion is a solid option.

Salesflow

G2: 4.3/5 ⭐️ (123) | Capterra: 4.1/5 ⭐️ (46)

Salesflow is a LinkedIn automation tool that specializes in lead generation for businesses aiming to cover a wide geographical area or target a larger audience. It helps automate LinkedIn outreach by scheduling personalized messages and running campaigns that engage prospects at scale. 

If you’re juggling a ton of leads or working in a high-demand sales role, Salesflow helps lighten the load by doing a lot of the heavy lifting for you.

Features:

• Automated communication → Send personalized messages to prospects on a pre-scheduled basis, keeping your pipeline warm without the manual work.
• Lead generation → Automates the process of searching for and engaging with potential leads, allowing you to reach out to hundreds of prospects with minimal effort.
• Campaign management → Manage multiple LinkedIn outreach campaigns at once, with detailed tracking to see how your efforts are performing.

Pros:

• Automates the bulk of your outreach, so you can focus on closing deals instead of chasing leads.
• Lets you pre-schedule messages and follow-ups, freeing up your day for more productive tasks.
• If your business is growing or you’re targeting multiple regions, Salesflow makes it easy to manage and track large-scale campaigns.

Cons:

• While it’s great for scaling, the cost can add up quickly, especially if you’re a smaller business.
• To avoid LinkedIn penalties or spamming your prospects, you’ll need to spend some time setting it up properly.

Best for: Sales teams and businesses targeting large areas or regions that need to automate lead generation and outreach on LinkedIn. If you’re looking to scale your sales efforts without overloading your team, Salesflow is a smart choice.

LiProspect

G2: Not available | Capterra: 0/5 ⭐️ (0)

LiProspect is a LinkedIn automation tool designed to help businesses grow their networks and generate leads without burning hours on manual outreach. It’s built to handle the repetitive tasks of sending connection requests and follow-up messages, allowing you to focus on more strategic tasks. 

If you’re tired of manually hunting down leads on LinkedIn, LiProspect takes care of the heavy lifting so you can focus on building relationships.

Features:

• Automated outreach → Send out connection requests and messages to your target audience, all on autopilot.
• Lead generation → Helps you identify and engage with potential customers without having to scroll endlessly through LinkedIn.
• Campaign management and analytics → Create, run, and track outreach campaigns with built-in analytics to see what’s working.

Pros:

• Saves time by handling the boring tasks of sending connection requests and follow-ups.
• Helps you zero in on the right prospects, so you’re not wasting time reaching out to people who aren’t a good fit.
• Lets you connect with more people without needing to be on LinkedIn 24/7.

Cons:

• Some of the more advanced features might be too pricey for smaller businesses, especially when trying to scale.
• Like with most automation tools, you’ll need to be careful to avoid triggering LinkedIn’s limits or penalties.

Best for: Sales teams, marketers, and businesses looking to expand their network and generate leads through LinkedIn automation. If you need to reach a larger audience with minimal effort from your staff, LiProspect can help you scale efficiently.

Zopto

G2: 4.4/5 ⭐️ (69) | Capterra: 4.3/5 ⭐️ (66)

Zopto is a cloud-based LinkedIn automation tool designed to supercharge your lead generation efforts. It’s great for businesses that want to improve conversions by automating outreach. Zopto is known for its customization options, letting you target specific audiences and manage campaigns based on your goals. 

No matter you’re a startup or a larger sales team, this tool helps you save time by automating your LinkedIn tasks while keeping the messaging personal.

Features:

• Automated outreach → Send personalized messages, connection requests, and follow-ups automatically, based on the criteria you set.
• Campaign management → Manage multiple outreach campaigns at the same time, allowing you to hit different segments of your audience simultaneously.
• Target audience customization → Fine-tune your audience targeting by filtering for job titles, industries, locations, and more.
• Smart reply detection → This feature helps detect when a prospect replies to your message, allowing you to stop further follow-ups for that lead.

Pros:

• Zopto has a reputation for responsive support, which can be a lifesaver when you’re running critical campaigns.
• You don’t need to install anything—everything is handled in the cloud, which means it’s easy to access from anywhere.
• Allows for precise targeting, making sure you’re reaching the right people in your outreach campaigns.

Cons:

• Zopto’s pricing can feel steep for smaller businesses or those just getting started with LinkedIn automation.
• Some users have found it difficult to cancel or change their subscription, so be sure to check the terms.

Best for: Companies that need to scale lead generation efforts, particularly if you’re focused on B2B sales. Zopto works best if you want to automate a lot of the grunt work but still maintain control over audience targeting and personalization.

Skylead

G2: 4.5/5 ⭐️ (125) | Capterra: 4.8/5 ⭐️ (17)

Skylead is a cloud-based automation tool that combines LinkedIn and email outreach to help businesses generate leads, book meetings, and close deals.

What makes Skylead stand out is its ability to manage both LinkedIn messaging and email in one platform, ensuring you can reach leads on multiple channels. It’s designed to help sales teams and marketers save time and increase productivity by automating repetitive tasks while keeping the process personalized.

Features:

• Lead generation → Automate LinkedIn and email outreach to target potential customers with personalized messaging.
• Email verification → Ensures your email addresses are valid before sending, helping you avoid bounce-backs and bad data.
• Follow-up automation → Set up sequences for automated follow-ups, ensuring that you stay on your leads’ radar without needing to manually check in.
• Personalized messaging → Personalize your outreach on LinkedIn and email to make sure you don’t come across as spammy.
• Performance analytics → Track the success of your campaigns, from response rates to meeting bookings, so you know what’s working.

Pros:

• Skylead takes care of LinkedIn and email outreach simultaneously, so you don’t have to juggle two different platforms.
• Automating follow-ups and email verification helps increase your chances of landing meetings and closing deals.
• Offers great insights into how your campaigns are performing, allowing you to tweak your strategies for better results.

Cons:

• Some users may find it takes a bit of time to learn the ropes, especially if you’re new to multi-channel automation.
• While great for most B2B teams, Skylead’s features may not fit well with industries that rely on more personal, face-to-face outreach.

Best for: Sales teams, marketers, and agency owners looking to streamline their LinkedIn and email outreach in one platform. It’s especially useful if you’re juggling both channels and want to book more meetings with less manual effort.

Wrapping it up

As this article has shown, a LinkedIn automation tool can really ease your marketing job by helping you reach out to clients-to-be, interact with the top players, and nurture relationships.

Anyway, for this strategy to work, you need to pick an automation tool that will allow you to meet your business goals without violating LinkedIn’s policies. 

Save and share freely this article with your team to guide them on which tool to choose!