How to Write Your Perfect LinkedIn Connection Message [With 15+ Templates]

Is there a better way to connect with other professionals in today’s digital world than LinkedIn? 

Probably not. 

With over 800 million individual and company profiles spanning across all industries and locations, LinkedIn is the place to be for all professionals. Networking, partnering, recruiting, job hunting, selling—you name it. 

Much like traditional social platforms, you have to request a connection to begin any form of communication with the other party (think friend request for Facebook), only LinkedIn also offers the chance to send a short message along with your request, aka a connection message.  

This short connection message may very well be the difference between someone accepting or respectfully declining your request, so you gotta make it count! 

For those genuinely interested in connecting with someone on LinkedIn, we’ll explore how to craft the perfect LinkedIn connection message along with some examples for various situations. 

Quick overview of LinkedIn connection messages 

The connection message on LinkedIn is a short introduction that goes along with your request to connect. At the same time, It’s your one and only chance to tip the scales in your favor with a short and personalized message mentioning why you want to connect in the first place. 

In 2024, the LinkedIn connection message character limit is just 200, so keep it brief, clear, and friendly.

Now sure why, but LinkedIn dropped their traditional 300-character limit that has existed since forever, and on top of that, they have recently (shockingly) added a limit of 5 personalized connection messages per month.

Premium users, on the other hand, get a slightly increased character limit of 300 characters along with an unlimited number of connection messages. 

There are numerous instances when you may want to send that personalized connection message depending on who you’d like to connect with, and it could be: 

• current or former colleagues 
• industry peers 
• industry thought leaders 
• sales and marketing prospects 
• potential partners 
• event attendees 
• fellow alumni 
• potential hirees 

Until recently, LinkedIn used to provide a default message “I’d like to add you to my professional network” for each connection request which was, well, quite lazy and impersonal if you ask me. 

Nowadays, should you choose not to include a personalized message, the other person will simply receive a blank connection request. 

How to send a LinkedIn connection request message

Even though it’s a very straightforward process, here are the quick steps to send a LinkedIn connection message: 

1. Visit the profile of the person you want to connect with; 
2. Click on the ‘Connect’ button below their profile picture (you will also see any mutual connections there, should you have any); 
3. Select the option to add a note; 
4. Personalize your message following the best practices and template examples provided below;
5. Hit ‘Send’, and you’re good to go.

Alternatively, you can choose to automate LinkedIn messaging with special outreach tools like Reply.io, especially if you often use LinkedIn for your work in sales, marketing, business development, or recruitment. 

With Reply.io, users can not only automate all their LinkedIn actions (profile views, connection requests, connection messages, InMail) but also leave all the personalization to AI and supplement it with other outreach channels like email and calls.

For various reasons, you may also want to cancel a connection request, just keep in mind that once you cancel it, LinkedIn prevents you from connecting with the same person for 3 weeks.

LinkedIn connection message example for every scenario  

Now that we’ve covered the basics, let’s take a look at some effective LinkedIn connection message examples for the most common scenarios where one would want to add someone to their network. 

Keep in mind that most of these templates fall within the 200-character limit, while others are slightly longer designed for premium users (or just tweak it a little bit to make it shorter). 

Mutual connection 

Scenario: You’re connecting with someone who shares a mutual connection, aka 2nd-degree connection in the LinkedIn lingo. 

Message:

Mutual community member 

Scenario: You’re connecting with someone who is a member of the same professional or interest-based LinkedIn community that you’re in. 

Message:

Why it works: Mentioning a shared community creates a sense of belonging, showing you’re connected through a mutual interest.

Networking event attendee

Scenario: You’re connecting with someone you met at a recent networking event, perhaps had a conversation with, and wish to maintain contact with. 

Message:

Why it works: By referencing the specific event, you show common ground, that you value the previous interaction, and are genuinely interested in maintaining contact. 

Someone you know (off work) 

Scenario: You’re connecting with someone you know personally, outside of work. LinkedIn does not have to be exclusively someone you’ve worked with or will potentially work with! 

Message: 

Why it works: Friendly and casual, this message builds on personal familiarity while transitioning to a slightly more professional context.

Industry leader 

Scenario: You’re connecting with someone you admire in your industry, perhaps a thought leader or someone who’s accomplished a lot in your professional realm.  

Message:

Why it works: This message shows a deep appreciation for the recipient’s achievements while establishing a clear reason for connecting.

Sales prospect 

Scenario: You’re connecting with someone as a potential sales lead, first attempting to establish a connection rather than going for the pitch right away. After all, LinkedIn is a fantastic place to find targeted leads.

Message: 

Why it works: Direct but respectful, this message immediately shows the value and purpose of the connection while offering a potential solution to their business needs. 

Collaboration/partnership proposal 

Scenario: You’re connecting with someone to propose a potential partnership or collaboration between your companies. 

Message:

Why it works: It’s both personalized and professional, complementing their company’s success and showcasing an openness to create a mutually beneficial collaboration or partnership.  

Inbound marketing lead 

Scenario: You’re connecting with someone who showed some sort of interest in your company. 

Message:

Why it works: It ties back to their interaction with your company or product, keeping the tone non-salesy but rather light and relevant​. 

Virtual event attendee 

Scenario: You’re connecting with someone who’s attended one of your company’s recent virtual events, which have seen skyrocketing growth over the past few years. 

Message:

Why it works: While it’s a mere example of the previous point, it references their recent experience with your company and creates an easier bridge for further conversation. 

LinkedIn post author

Scenario: You’re connecting with someone who wrote an insightful post that really resonated with you or taught you something valuable. 

Message:

Why it works: This example is highly personalized, acknowledging their content while offering a solid reason to keep the conversation going.

LinkedIn post reaction 

Scenario: You’re connecting with someone who reacted to your post, perhaps by leaving an insightful comment. 

Message:

Why it works: Quite straightforward, this message acknowledges the interaction and opens the door to continued engagement.

Current colleague 

Scenario: You’re connecting with someone who currently works at the same company. (Seems like a no-brainer, but there are countless companies with several thousand of workers) 

Message:

Why it works: It’s simple and professional, leveraging the existing workplace relationship to encourage a connection.

Former colleague 

Scenario: You’re connecting with someone you worked with before, but didn’t have the opportunity to connect on LinkedIn in the past. 

Message:

Why it works: The message is nostalgic and specific, referencing a shared experience while showing genuine interest in reconnecting.

Former alumni 

Scenario: You’re connecting with someone who attended the same school or university.

Message:

Why it works: Shared school ties create an instant bond, and it opens the door to sharing professional experiences post-graduation.

Suggested by LinkedIn 

Scenario: You’re connecting with someone recommended by LinkedIn’s connection suggestions.

Message:

Why it works: Referring to LinkedIn’s suggestion feels natural and highlights shared professional interests, making it easy for the person to accept the connection.

Job seeker 

Scenario: You’re connecting with a recruiter regarding a potential job opening you noticed.

Message:

Why it works: Job hunting is never easy. This message is specific to the job opening and highlights your potential value right from the get-go. 

Recruiter 

Scenario: You’re a recruiter reaching out to a potential candidate for one of your open positions. 

Message:

Why it works: It’s tailored to the candidate’s experience and presents a clear and exciting potential opportunity for them. 

All in all, a well-crafted and personalized LinkedIn connection request message template can greatly increase your chances of other professionals adding you to their network, especially considering that the majority of all other requests are simply blank. 

Crafting the best LinkedIn connection request message 

You might think, well what’s the point of bothering with personalizing my connection messages rather than simply blasting out blank requests? 

The answer is quite simple. After a certain number of people deny your connection requests, LinkedIn will automatically flag this activity, leading to some sort of punishment like a temporary ban.  

So if you want to sustainably build up your social selling efforts, it’s crucial to build meaningful connections with other professionals rather than simply adding as many people to your network as possible (on top of consistently staying active on the platform, of course). 

When creating your own LinkedIn connection request message template, there are only a few straightforward rules to follow, given the tight 200-character limit: 

• Avoid general messages → if you’re thinking of mass-using a general message similar to LinkedIn’s default “I’d like to add you to my professional network”, honestly, better to leave it blank! It shouldn’t take more than a minute or two to create a short personalized note that would show the other person you genuinely want to connect with them, whereas a general blanket statement will do the exact opposite. 
• Personalize, personalize, personalize → regardless of why you’re adding them to your connections, personalizing not only shows you took time to get to know them but is also a great opportunity to leverage some common ground points—mutual connection, same industry, a conference you both attended, etc. 
• Keep things professional → despite being a social network networking platform, LinkedIn is designed for professionals and businesses. So while it’s definitely not necessary to keep the same formality level as one would in an email, it’s important to stay professional and classy at all times without crossing the line of casual informality, unless it’s a friend of yours, that is. 

Best practices for business communication 

On top of the above-mentioned 3 best practices which should always be applicable, these are several extra points to consider if your LinkedIn connection is for sales, marketing, or partnership purposes:  

Target the right audience

The mass-sending approach that some sales and marketing teams may use in email outreach is not for LinkedIn. 

In B2B, for instance, LinkedIn is best used for account-based sales and account-based marketing by connecting with targeted decision-makers or leveraging Sales Navigator’s numerous search filters to create hyper-targeted prospect lists. The point is, with LinkedIn, it’s good practice to put quality over quantity when it comes to business outreach.

Avoid pitching

If the purpose of your connection is to potentially make a sale or secure a partnership/collaboration—the short, 200-character connection message just isn’t the time and place to make your pitch. 

Instead, the goal should be to build some rapport and connect as professionals, and should they accept your request—you can attempt to go for your proposal to see if there’s a mutually beneficial opportunity there.  

Leverage automation

Connecting LinkedIn to an AI outreach tool like Reply.io can automate and personalize your connection messages at scale, all while tracking performance, analyzing what messages get the best results, and last but not least—supplementing them with other channels like email, calls, WhatsApp, and SMS.  

Since the addition of LinkedIn back in 2020, we’ve significantly ramped up the features Reply.io users can enjoy such as AI personalization, conditional sequences, and much more.

Leveraging the powers of LinkedIn  

LinkedIn truly is a gold mine of networking and business opportunities in our increasingly digital world, so if you’re not actively using it to further propel your career—it’s never too late to start! 

Keep in mind that LinkedIn is built on the foundation of professionalism and authenticity, so make sure to take a minute or two to craft that short personalized message when sending a connection request. 

Building meaningful professional relationships online is not easy, but following the above-mentioned best practices and templates will significantly increase your chances of growing your network. 

Who knows, one of your network connections could very well turn into a grand business venture one day!