How Reply supports Apideck's sales strategy

28 %

Response rate

90 %

Open rate

Kristof Vanheusden

Kristof Vanheusden

Senior Account Executive

At Apideck, we simplify API integrations by creating unified APIs that connect different software platforms. This helps businesses streamline their tech and speed up their launch times.


Kristof Vanheusden Kristof Vanheusden

I am deeply engaged with SaaS startups and scale-ups, driven to make a meaningful impact through shared goals and collective ambition. With 10 years in the industry, my focus spans from go-to-market strategies to running efficient sales cycles.

Our sales challenge at Apideck

Hi there, I’m Kristof Vanheusden, and I work as an account executive at Apideck. We focus on making API integrations easier and more efficient by developing unified APIs. These help businesses connect their different software systems quickly, which speeds up their projects and simplifies things a lot.

In tech sales, like what we do, reaching out to potential clients (outbound sales) is just as important as handling incoming inquiries (inbound sales). But we’ve noticed it’s tough to keep up with outbound efforts when we’re all caught up in dealing with inbound questions. 

Ideally, we’d like to handle both smoothly and have them work well together.

However, finding this balance is tricky. We need to be on top of our game every day, even when demand from inbound sales fluctuates. Outbound sales need us to proactively contact potential clients who might not even know they need our services yet. This requires a tailored approach and reaching out to many people, which is hard when our team is already stretched thin with inbound leads.

Moreover, our outbound sales process should be as streamlined as our products. Previously, without the right tools, our team was spending too much time on manual tasks like finding leads, managing contacts, and following up. These tasks take a lot of time and are easy to mess up, which can affect our potential client relationships.

How we chose

Realizing we needed to improve, we started looking into different sales engagement platforms to help automate and enhance our outbound sales efforts. 

We wanted a tool that fits well with our existing systems, supports our sales strategies, and allows us to automate and personalize our interactions with prospects effectively and on a large scale. We also wanted something customizable and backed by good support and a helpful user community.

There are a lot of options out there like Outreach, Apollo, Salesloft, and ZoomInfo, each with its own strengths. 

During our research, really caught our attention. It was user-friendly, making it easy for our team to set up and manage outbound campaigns.

What really stood out about was how it uses AI to let us personalize our messages on a large scale. This means we can automate a lot without losing the personal touch. I’ve used before and knew it worked well with other tools like CRMs and APIs, which is great for keeping our operations smooth.

Feedback from others in the industry also helped us make our choice. Many reviews on platforms like G2 praised for its strong customer support and regular updates, which is important to us as we’re always trying to get better and innovate.

Our plan for using

After choosing as our sales tool, we planned out how to implement it in our sales process to get the most out of it and meet our sales goals. I’ll go into more detail about this in the next chapter.

Phase 1: Setting things up

We started by integrating with our CRM and other tools. It was important for all our customer data to sync up well, so we had a complete view of all customer interactions. Our IT and sales operations teams worked closely with’s tech support to make sure everything went smoothly.

Phase 2: Training the team 

Next, we trained our sales team on how to use We used a bunch of training materials from like webinars, detailed guides, and Q&A sessions. This helped our team get comfortable with the features and functionalities of the platform.

Phase 3: Launching campaigns

With our team ready and the system in place, we started creating our first outbound campaigns. We focused on crafting personalized email sequences that would really speak to our target audience, aiming to make each interaction feel special and relevant.

Phase 4: Tweaking and improving

The last step was to keep an eye on our campaigns and tweak them as needed.’s analytics let us see how each campaign was doing in real time, like tracking open rates and reply rates, which helped us understand our engagement levels.

The early results were very promising. 

We saw a huge jump in engagement—almost all our emails were opened (close to 90%), and in various campaigns, reply rates ranged from 15% to 28%, thanks to’s strong personalization tools. 

Our team also spent less time on manual tasks like managing leads and scheduling follow-ups, which let them focus more on sealing deals. Plus, our conversion rates went up to a huge level in our field.

These successes really showed that implementing was the right move. It’s not just a tool for us; it’s a big part of our strategy to achieve our sales goals more effectively.

Exploring’s advanced features

As we’ve gotten more familiar with at Apideck, we’ve started using its advanced features more extensively. These features are a big part of our sales strategy and have really helped with our business growth.

The tool also supports multiple channels like email, LinkedIn, voice calls, and SMS (we don’t use these two much, though). This means we can reach out to prospects on their preferred platforms, which boosts our chances of engaging with them. 

Another great feature is behavior-triggered sequences. These automatically send follow-up messages based on specific actions the recipient takes, like opening an email or clicking a link. This keeps our interactions timely and relevant, which is essential for keeping leads interested and moving them through the sales funnel. offers AI-driven analytics that gives deep insights into how our sales campaigns are performing. It can analyze customer interactions to suggest the best times for contact, how often and exactly how to follow up, and what kind of message content works best. 

These insights are crucial for us as they help us continuously improve our approach.

The benefits we expect

Using has brought several long-term benefits:

  • Reduced workload → the automation and intelligence of the tool have cut down on the manual tasks our sales team has to handle, letting them focus more on making connections and closing deals. This has improved their productivity and morale.
  • Scalability → as Apideck grows, it’s vital that our sales processes can scale too. can handle increasing outreach volumes without dropping the quality of interactions, ensuring our sales infrastructure can expand with our business.
  • Consistent performance → the systematic, data-driven approach to outreach that enables has made our sales performance more consistent. This consistency helps keep our sales pipeline predictable and aids in accurate growth forecasting.
  • Better insights → detailed analytics from give us a clearer view of customer behaviors and preferences. These insights guide not only our sales strategies but also our product development and customer service, making it a key tool in our focus on customers.

Wrap Up

It’s clear that has become a key part of our sales strategy at Apideck. 

From overcoming early challenges in our outbound sales to making the most of its advanced features for ongoing growth, our work with has really changed the game for us.

Thanks to, we’ve seen consistent and significant improvements in our sales metrics. We’re not just more efficient and productive; we’re also seeing better engagement and higher conversion rates. The ability of the tool to work well with our existing systems and offer strong automation and personalization has been essential for these successes.

Looking to the future, we plan to keep using to refine our sales processes. We want to integrate it more deeply with other tools and platforms we use, which will help us offer even smoother customer experiences. As keeps updating and adding new features like AI Chat, we’ll adopt these innovations to keep Apideck at the top level of sales strategies.

We’re also planning to expand our use of AI-driven analytics and insights to get a better grasp of customer behavior. This will help us craft our sales strategies more effectively and stay ahead of market trends.


Explore Apideck to build native integrations faster and boost your SaaS revenue.

If you’d like to see how Reply can help you nail your inbound and outbound sales, check out our features and sign up for your free demo today.

Ready to get started? Create your free 14-day account now

Other case studies

Sat Sindhar
Sat Sindhar, Managing Director
With Reply we were able to generate an extra $15,000 of revenue during the first 3 months.
Read the story
David Abrams
David Abrams, Co-founder & CEO
Reply helped us get 70% open rates and find our ideal customers.
Read the story
Sjors Mahler
Sjors Mahler, Sales & Growth Lead
Reply offered us a platform where we’re sure that the right emails go out at the right time. It helped us get reply rates of over 65% and scale operations.
Read the story