Always Be Closing

Always Be Closing (ABC) is a widely known sales mantra that encourages salespeople to be persistent and focus on closing sales above all.

This catchphrase originates from the 1992 film Glengarry Glen Ross.

The ABC approach puts a salesperson in full control over the sales process and emphasizes persistence. In other words, this implies that a salesperson should use every opportunity to generate leads, pitch their product, and close the deal.

Related terms:

• Always Be Helping is an alternative sales strategy that encourages salespeople to focus on the prospect’s needs and offer value rather than using brute force to close deals.