Sales Glossary > Call to Action

Call to Action

A call to action (CTA) is a phrase intended to prompt an immediate response or specific action from the audience.

They are usually used on landing pages, ads, marketing, or sales email campaigns.

Most CTAs take the form of instruction or directive. In sales outreach, you can also use simple questions.

Either way, it’s important to ask a prospect for something they can accomplish quickly and without too much effort and make your request as clear as possible.

Including an effective CTA can significantly boost your click-through and response rates.

Pro tip: Try to use just one CTA per email and make it clear and easy to follow.

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