Sales Glossary > Unique Selling Point

Unique Selling Point

Unique selling point (USP) is a specific benefit that differentiates your product or service from your competitors.

It is typically used in a sales pitch to explain clearly why a prospective customer should choose your solution over a competitor’s.

USPs are commonly based on product criteria such as price, quality, features, or support. In other cases, they might be based on the company itself, such as the business's founder, history, or policies.