Sales Glossary > Email Automation
Email automation is the process of streamlining your marketing and sales communications via email.
This is a general way to refer to different types of email campaigns, e.g., transactional, triggered, marketing, or cold ones.
Email automation allows you to minimize the manual effort of your sales and marketing teams and put mundane, repetitive processes that don’t require human interaction on autopilot.
Automated email campaigns help you interact with your prospects in an efficient and consistent manner at each stage of their buyer’s journey.